Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Amélie Ocana, a senior product manager with 7+ years of experience shaping high-impact digital products across fashion, beauty, and tech in the US and France. I lead cross-functional teams to craft end-to-end e-commerce experiences that move the needle on revenue and engagement, from product strategy to UX design and go-to-market execution. I’m passionate about turning customer insights into scalable solutions and building brand experiences across acquisition channels. In my next role, I’m excited to drive product-led growth and mentor teams to deliver delightful, measurable results.…Hi, I’m Amélie Ocana, a senior product manager with 7+ years of experience shaping high-impact digital products across fashion, beauty, and tech in the US and France. I lead cross-functional teams to craft end-to-end e-commerce experiences that move the needle on revenue and engagement, from product strategy to UX design and go-to-market execution. I’m passionate about turning customer insights into scalable solutions and building brand experiences across acquisition channels. In my next role, I’m excited to drive product-led growth and mentor teams to deliver delightful, measurable results.

Amélie Ocana

UX Designer, Designer, Brand Designer, +1





Hi, I’m Amélie Ocana, a senior product manager with 7+ years of experience shaping high-impact digital products across fashion, beauty, and tech in the US and France. I lead cross-functional teams to craft end-to-end e-commerce experiences that move the needle on revenue and engagement, from product strategy to UX design and go-to-market execution. I’m passionate about turning customer insights into scalable solutions and building brand experiences across acquisition channels. In my next role, I’m excited to drive product-led growth and mentor teams to deliver delightful, measurable results.…Hi, I’m Amélie Ocana, a senior product manager with 7+ years of experience shaping high-impact digital products across fashion, beauty, and tech in the US and France. I lead cross-functional teams to craft end-to-end e-commerce experiences that move the needle on revenue and engagement, from product strategy to UX design and go-to-market execution. I’m passionate about turning customer insights into scalable solutions and building brand experiences across acquisition channels. In my next role, I’m excited to drive product-led growth and mentor teams to deliver delightful, measurable results.

Available to hire

Hi, I’m Amélie Ocana, a senior product manager with 7+ years of experience shaping high-impact digital products across fashion, beauty, and tech in the US and France. I lead cross-functional teams to craft end-to-end e-commerce experiences that move the needle on revenue and engagement, from product strategy to UX design and go-to-market execution. I’m passionate about turning customer insights into scalable solutions and building brand experiences across acquisition channels. In my next role, I’m excited to drive product-led growth and mentor teams to deliver delightful, measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Senior Product Manager - Freelance at Freelance

September 1, 2025 - Present

Lead the complete redesign of the Dior.com checkout experience; align with CRM, Digital & Marketing; manage cross-functional teams to deliver a strong roadmap and e-commerce UX; expected +$60M incremental revenue in 2026.

Product Manager at URBN (Urban Outfitters, Anthropologie, Free People)

June 1, 2025 - October 13, 2025

Manage a cross-functional team of 10+ engineers and UX designers on international expansion and customer journey optimization. Developed high-impact features for the Product Details Page, contributing to a +35% increase in CVR and +$30M in revenue. Championed a Purchase Mindset strategy to tailor the user entry experience to brand sites across acquisition channels. Led the re-platform of the Terrain site (home & garden), delivering +16% increase in sales and a -7% bounce rate. Collaborated with Tech, UX, Marketing, SEO across US and Europe.

Product Manager at Next Bite & Mercato (Tech Startups)

July 1, 2022 - October 13, 2025

Led cross-functional development of growth features (referrals, loyalty, promotions) by aligning product, marketing, and user insights. Built and shared 100+ analytics dashboards; prioritized road map using data, A/B testing, and platform migrations. Conducted live user interviews and launched a company-wide Voice of the Customer program to turn feedback into actionable initiatives.

E-Commerce Director at L'Occitane en Provence

September 1, 2021 - October 13, 2025

Developed and executed the E-commerce strategy for the US & Canada markets; managed a team to ensure accurate and timely execution of campaigns and online content; delivered weekly and monthly insights on website performance to inform P&L strategy and executive reporting; coordinated with Acquisition, Data, Design, and Tech teams to ensure sales performance.

E-Commerce Director at SÉZANE EN PROVENCE

September 1, 2021 - October 13, 2025

Developed and executed the E-commerce strategy for the US and Canada markets. Managed and oversaw E-commerce team of 3 to ensure accurate and timely execution of campaigns and online content. Delivered weekly and monthly insights on website performance to inform P&L strategy and executive reporting. Coordinated with Acquisition, Data, Design, and Tech teams to ensure sales performance.

E-Merchandising Manager

March 1, 2021 - October 13, 2025

Led North America website development and coordination of campaign launches.

Digital Project Manager at SÉZANE

August 1, 2020 - October 13, 2025

Coordinated collection launches and drops, generating up to €10M in 2 hours. Led the shift to a mobile-first mentality using Photoshop to create a unique and creative mobile interface. Owned product road map and backlog: prioritization, testing, validation, and releases. Handled bug resolution with developers and wrote functional specifications.