I'm a graphic designer with 20+ years of leading design initiatives from concept through delivery in fast-paced environments. I partner with corporate teams and small business leaders—bringing a disciplined, high-quality design aesthetic and a reputation for being personable, reliable, and a long-term collaborator. Based in Bend, Oregon, I translate complex branding, sustainability, and consumer storytelling into clear, strategic narratives for executives, global teams, and across retail environments. I design global playbooks, leadership experiences, and high-impact presentations, collaborating across functions to deliver brand systems and meaningful, measurable outcomes.…

Ashley W Melin

I'm a graphic designer with 20+ years of leading design initiatives from concept through delivery in fast-paced environments. I partner with corporate teams and small business leaders—bringing a disciplined, high-quality design aesthetic and a reputation for being personable, reliable, and a long-term collaborator. Based in Bend, Oregon, I translate complex branding, sustainability, and consumer storytelling into clear, strategic narratives for executives, global teams, and across retail environments. I design global playbooks, leadership experiences, and high-impact presentations, collaborating across functions to deliver brand systems and meaningful, measurable outcomes.…

Available to hire

I’m a graphic designer with 20+ years of leading design initiatives from concept through delivery in fast-paced environments. I partner with corporate teams and small business leaders—bringing a disciplined, high-quality design aesthetic and a reputation for being personable, reliable, and a long-term collaborator.

Based in Bend, Oregon, I translate complex branding, sustainability, and consumer storytelling into clear, strategic narratives for executives, global teams, and across retail environments. I design global playbooks, leadership experiences, and high-impact presentations, collaborating across functions to deliver brand systems and meaningful, measurable outcomes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Brand Designer & Consultant at Nike, Inc.
January 1, 2001 - January 1, 2020
Partnered with senior leaders across Brand Design, Sustainable Business & Innovation, and Global Sourcing & Manufacturing to translate complex initiatives into executive narratives. Delivered storytelling and presentations for C-suite, boards, and global leadership teams; translated sustainability, manufacturing, and sourcing initiatives into strategic narratives; designed global playbooks, leadership summits, board meeting environments, and campus-wide installations; supported NikeTown and indirect stores across Basketball, Running, and Tennis categories.
Design Partner, Target Forward (Sustainability) at TARGET
January 1, 2024 - Present
Support the VP of Target Forward and sustainability leadership through executive presentations, brand systems, and narrative alignment. Consolidated disparate initiatives into a unified sustainability brand toolkit and designed the Target Forward logo to align the VP’s vision with communications.
Executive Presentation Design Partner, Data & Analytics at DANONE
January 1, 2021 - Present
Lead design of high-stakes, data-driven presentations for the CEO and executive leadership team; shape complex analytics into strategic narratives used at the highest levels of global decision-making; trusted partner across global teams delivering presentations ranging from 20–150 slides.
Brand & Marketing Designer at COLUMBIA SPORTSWEAR & SOREL
January 1, 2011 - January 1, 2013
Designed marketing, packaging, and executive presentation materials supporting global brand initiatives; collaborated with Sorel’s Global Brand Director on high-level presentations and sales tools; contributed to retail environments, press kits, and product storytelling across brands.
Senior Presentation Designer (Contract) at CONVERSE
January 1, 2010 - January 1, 2017
Designed executive presentations for Global Leadership Conferences, seasonal GTM meetings, and annual operating plan reviews; supported CEO-level communications for Converse and Nike leadership; partnered with cross-functional teams to align brand, strategy, and storytelling at scale.
Executive Presentation Design at ACCENTURE
January 1, 2021 - Present
Executive presentation design for Nike, Walmart, Skechers, and Regal Cinemas; collaborate with global leadership teams to align narrative, strategy, and visual clarity.
Lead Designer, Global Retail Expansion Presentations at TACH GROUP
January 1, 2019 - Present
Lead designer for global retail expansion presentations supporting Nike Golf & Tennis, Starbucks, Sephora, lululemon, Carhartt, SKIMS, and other international brands; deliver executive storytelling, infographics, and high-impact visual systems for global audiences.
Strategic Design Partner to the President at NEW COMMONWEALTH FUND
January 1, 2020 - Present
Brand evolution including logo design, visual identity, and comprehensive brand guidelines; design annual impact reports, board and executive presentations, marketing collateral, and digital assets to support fundraising, partnerships, and public engagement.
Lead Designer, ESG & Sustainability Reporting at SHIFT ADVANTAGE
January 1, 2015 - Present
Lead designer for multi-year ESG and sustainability reporting across global brands; designed Columbia Sportswear Impact Reports (FY2016, 2019, 2022–2024) showcasing annual sustainability performance across Columbia, Sorel, prAna, and Mountain Hardwear.
Founder & Creative Director at SOULJOUR
January 1, 2018 - January 1, 2025
Founded and scaled a holistic lifestyle brand integrating design, wellness, travel, and community; curated 40+ live events and 25 global livestream experiences featuring internationally recognized teachers and musicians; led cross-functional teams and designed all brand expression including identity, product development, marketing decks, apparel, experiences, and environments; organized immersive international journeys for 150+ participants.
Executive Presentations & Partnerships at TILL AMOOK
January 1, 2019 - January 1, 2021
Designed company-wide executive presentations, partnership decks, and internal playbooks.
Presentation Design & Brand Templates at BOSTON MUSEUM OF FINE ARTS
January 1, 2018 - January 1, 2020
Presentation design, brand templates, and collaborative product design.
Strategy Reports & Presentations at BOSTON PUBLIC SCHOOLS
January 1, 2012 - January 1, 2018
Strategy reports and presentations for city leadership, including materials presented to the Mayor of Boston and President Obama.
Sales Meeting Programs & Collateral at ICEBREAKER
January 1, 2013 - January 1, 2016
Designed annual sales meeting programs and marketing collateral for global teams.
Executive Presentation Design Partner at ACCENTURE
January 1, 2021 - Present
Executive presentation design for Nike, Walmart, Skechers, and Regal Cinemas. Collaborated with global leadership teams to align narrative, strategy, and visual clarity.
Lead Designer at SHIFT ADVANTAGE
January 1, 2015 - Present
Lead designer for multi-year ESG and sustainability reporting across global brands. Designed Columbia Sportswear Impact Reports (FY2016, 2019, 2022–2024), showcasing annual sustainability performance across Columbia, Sorel, prAna, and Mountain Hardwear.
Designer at TILL AMOOK
January 1, 2019 - January 1, 2021
Designed company-wide executive presentations, partnership decks, and internal playbooks.
Presentation Designer at BOSTON MUSEUM OF FINE ARTS
January 1, 2018 - January 1, 2020
Presentation design, brand templates, and collaborative product design.
Icebreaker Marketing Designer at ICEBREAKER
January 1, 2013 - January 1, 2016
Designed annual sales meeting programs and marketing collateral for global teams.
Lead Designer at TACH GROUP
January 1, 2019 - Present
Lead designer for global retail expansion presentations supporting Nike Golf & Tennis, Starbucks, Sephora, lululemon, Carhartt, SKIMS, and other international brands. Deliver executive storytelling, infographics, and high-impact visual systems for global audiences.
Strategic Design Partner at New Commonwealth Fund
January 1, 2020 - Present
Brand partner to a racial-equity focused investment fund advancing Black & Brown communities in Greater Boston. Collaborate directly with the President and leadership to shape executive-level communications. Created brand evolution including logo design, visual identity, and comprehensive brand guidelines. Design annual impact reports, board and executive presentations, marketing collateral, and digital assets to support fundraising, partnerships, and public engagement.
Presentation Designer / Brand Templates at BOSTON MUSEUM OF FINE ARTS
January 1, 2018 - January 1, 2020
Presentation design, brand templates, and collaborative product design.
Strategy & Communications Designer at BOSTON PUBLIC SCHOOLS
January 1, 2012 - January 1, 2018
Strategy reports and presentations for city leadership, including materials presented to the Mayor of Boston and President Obama.
Designer at ICEBREAKER
January 1, 2013 - January 1, 2016
Designed annual sales meeting programs and marketing collateral for global teams.

Education

B.F.A., Graphic Design — Valedictorian at Rocky Mountain College of Art + Design
September 1, 1998 - December 1, 2000
B.A., Art History at Duke University
August 1, 1992 - May 1, 1996

Qualifications

National Outdoor Leadership School/ Africa
September 1, 1996 - December 1, 1996

Industry Experience

Consumer Goods, Professional Services, Retail, Media & Entertainment, Education, Non-Profit Organization, Real Estate & Construction, Travel & Hospitality, Manufacturing, Other

Skills

Experience Level