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I am a Creative Director and Designer with 20+ years of experience in branding, digital content, and campaign design. I create clear visual identities and structured systems that support fast-moving creative work, blending design, storytelling, and operations. I am strong in art direction and cross-functional collaboration, and I am fluent in English and Spanish.…

America Saenz

Creative Director, Designer, Art Director, +2

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I am a Creative Director and Designer with 20+ years of experience in branding, digital content, and campaign design. I create clear visual identities and structured systems that support fast-moving creative work, blending design, storytelling, and operations. I am strong in art direction and cross-functional collaboration, and I am fluent in English and Spanish.…

Available to hire

I am a Creative Director and Designer with 20+ years of experience in branding, digital content, and campaign design. I create clear visual identities and structured systems that support fast-moving creative work, blending design, storytelling, and operations.

I am strong in art direction and cross-functional collaboration, and I am fluent in English and Spanish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Creative Director & Project Lead at New Paradigm Astrology

January 1, 2025 - January 1, 2025

Led all visual identity, marketing design, and creative execution across web, courses, digital programs, and public-facing campaigns. Created high-impact promotional graphics, layouts, workbooks, and presentations for webinars, launches, and online events. Built repeatable design systems and templates to improve consistency and speed across creative production. Managed large content libraries and collaborated with the founder, faculty, and internal teams to align messaging, brand direction, and output. Contributed to enrollment growth from ~300 to ~500 students.

Graphic Designer at Marbella Club Hotel & Puente Romano Beach Resort

January 1, 2019 - January 1, 2019

In-house designer for luxury hotels and restaurants across Europe. Delivered high-end branding, marketing materials, and visual assets for multi-location properties. Contributed to brand refreshes, style guides, and major campaign rollouts. Collaborated across departments and managed projects from concept through production.

Creative Consultant & Designer at Freelance — Global

January 1, 2004 - November 12, 2025

Create branding, visual identities, and campaign design for lifestyle, wellness, hospitality, and purpose-driven clients. Design digital communications, websites, and social content with clear visual storytelling and cohesive systems. Support founders and small teams with brand clarity, creative direction, and organized visual frameworks.