- Graphic Designer
- Illustrator
- Motion Graphic Designer
Ami Smith
- Barcelona, Spain
- 8 projects
I’m Ami (pronounced Amy), a graphic and brand designer originally from London, now based in Barcelona.
About
I’m Ami (pronounced Amy), a graphic and brand designer originally from London, now based in Barcelona. Over the past 5+ years, I’ve supported companies of all sizes – from startups and NGOs to global names like Veriff, Unilever, Danone, Logitech, and Boots UK.
🎯 What I do best:
Digital & print design: websites, marketing assets, editorial materials
Illustration & storytelling visuals: adding personality and character to brands
Presentations: pitch decks, business reports, and investor materials
Event & large format: booths, signage, and roll-ups
My background combines in-house experience with the agility of freelance work. I’m passionate about helping brands communicate clearly, refine their visual identities, and connect with their audiences in meaningful ways.
When I’m not online, I’m probably swimming. But as soon as I’m out of the pool, I’ll be back to check any messages or emails!
- Joined August 2025
Languages
- EnglishFluent
- Spanish; CastilianIntermediate
Industry experience
- Consumer Goods
- Professional Services
- Retail
- Media & Entertainment
- Software & Internet
Projects · 8
Whilst attending at event in London, Veriff has the opportunity to design some out of home advertising to increase customer recall, prior to the event. designer illustrator digitalads figma graphic design
- Creative Director
- Graphic Designer
Creating illustrations of different styles for web using Figma or Adobe CC. illustrator graphicdesigner webassets
- Graphic Designer
- Illustrator
- Graphic Designer
- Illustrator
- Motion Graphic Designer
Creating and editing visually coherent social media designs for Instagram and other media platforms. Adhering to brand guidelines, and working as a part of a team to execute projects quickly. adobephotoshop socialmediadesign graphicdesigner
- Graphic Designer
Ensuring the imagery across Boots.com is up to date and edited in accordance to branding guidelines. photo graphicdesigner webdesigner photoediting imageretouching adobeXD
- Graphic Designer
- Photoshop Editor
These illustrations are an example of hand drawn line drawings –these can be vectorised and used for a plethora of reasons such as brand illustrations or clothing designs. illustrator graphicdesigner designer linedrawing vectorillustration
- Graphic Designer
- Illustrator
An example of layout design using InDesign and Photoshop.
- Creative Director
- Graphic Designer
Work experience
Senior Graphic Designer · VeriffJan 2022 – Present · 4 yrs 11 mos
Led all marketing design, delivering high-impact campaigns, reports, and digital assets across channels. Maintained brand consistency, evolved the visual language, collaborated cross-company, mentored freelancers, and developed workflows to support an organized, scalable design system.
Graphic Designer and Illustrator · OC LanguagesNov 2021 – Aug 2025 · 3 yrs 10 mos
Transformed the visual presence by creating social media content, print materials, and video assets. Enhanced brand guidelines, SEO performance, and expanded audience reach through engaging design, strategic consistency, and relatable illustration.
Freelance Graphic Designer · Various clients including Boots, Danone, Logitech, G=mc2, Brand Ambition, AikidoJan 2021 – Present · 5 yrs 11 mos
Created visual solutions for clients, delivering branding, digital assets, and print materials with diligence and commitment. Supported clients in shaping design strategy, stepping in wherever needed—using creative skills to solve a range of challenges and help meet key business milestones.
Education
Masters in Art Direction · LABASAD Barcelona2000 – 2025
BA Illustration · Camberwell College of Arts London2030 – 2025
FDA Illustration · Camberwell College of Arts London0002 – 2025
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