I’m Ami (pronounced Amy), a graphic and brand designer originally from London, now based in Barcelona. Over the past 5+ years, I’ve supported companies of all sizes – from startups and NGOs to global names like Veriff, Unilever, Danone, Logitech, and Boots UK. 🎯 What I do best: Digital & print design: websites, marketing assets, editorial materials Illustration & storytelling visuals: adding personality and character to brands Presentations: pitch decks, business reports, and investor materials Event & large format: booths, signage, and roll-ups My background combines in-house experience with the agility of freelance work. I’m passionate about helping brands communicate clearly, refine their visual identities, and connect with their audiences in meaningful ways. When I'm not online, I'm probably swimming. But as soon as I'm out of the pool, I'll be back to check any messages or emails!

Ami Smith

PRO

I’m Ami (pronounced Amy), a graphic and brand designer originally from London, now based in Barcelona. Over the past 5+ years, I’ve supported companies of all sizes – from startups and NGOs to global names like Veriff, Unilever, Danone, Logitech, and Boots UK. 🎯 What I do best: Digital & print design: websites, marketing assets, editorial materials Illustration & storytelling visuals: adding personality and character to brands Presentations: pitch decks, business reports, and investor materials Event & large format: booths, signage, and roll-ups My background combines in-house experience with the agility of freelance work. I’m passionate about helping brands communicate clearly, refine their visual identities, and connect with their audiences in meaningful ways. When I'm not online, I'm probably swimming. But as soon as I'm out of the pool, I'll be back to check any messages or emails!

Available to hire

I’m Ami (pronounced Amy), a graphic and brand designer originally from London, now based in Barcelona. Over the past 5+ years, I’ve supported companies of all sizes – from startups and NGOs to global names like Veriff, Unilever, Danone, Logitech, and Boots UK.

🎯 What I do best:
Digital & print design: websites, marketing assets, editorial materials
Illustration & storytelling visuals: adding personality and character to brands
Presentations: pitch decks, business reports, and investor materials
Event & large format: booths, signage, and roll-ups
My background combines in-house experience with the agility of freelance work. I’m passionate about helping brands communicate clearly, refine their visual identities, and connect with their audiences in meaningful ways.

When I’m not online, I’m probably swimming. But as soon as I’m out of the pool, I’ll be back to check any messages or emails!

See more

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Freelance Graphic Designer at Various clients including Boots, Danone, Logitech, G=mc2, Brand Ambition, Aikido
January 1, 2021 - Present
Created visual solutions for clients, delivering branding, digital assets, and print materials with diligence and commitment. Supported clients in shaping design strategy, stepping in wherever needed—using creative skills to solve a range of challenges and help meet key business milestones.
Senior Graphic Designer at Veriff
January 1, 2022 - Present
Led all marketing design, delivering high-impact campaigns, reports, and digital assets across channels. Maintained brand consistency, evolved the visual language, collaborated cross-company, mentored freelancers, and developed workflows to support an organized, scalable design system.
Graphic Designer and Illustrator at OC Languages
November 30, 2021 - August 27, 2025
Transformed the visual presence by creating social media content, print materials, and video assets. Enhanced brand guidelines, SEO performance, and expanded audience reach through engaging design, strategic consistency, and relatable illustration.

Education

Masters in Art Direction at LABASAD Barcelona
October 20, 2000 - August 27, 2025
BA Illustration at Camberwell College of Arts London
January 11, 2030 - August 27, 2025
FDA Illustration at Camberwell College of Arts London
November 30, 0002 - August 27, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Retail, Media & Entertainment, Software & Internet
    uniE621 Transport for London OOH ads – Veriff
    Whilst attending at event in London, Veriff has the opportunity to design some out of home advertising to increase customer recall, prior to the event. designer illustrator digitalads figma graphic design
    uniE621 Illustration for web – Veriff
    Creating illustrations of different styles for web using Figma or Adobe CC. illustrator graphicdesigner webassets
    uniE621 Social media design – Boots UK
    Creating and editing visually coherent social media designs for Instagram and other media platforms. Adhering to brand guidelines, and working as a part of a team to execute projects quickly. adobephotoshop socialmediadesign graphicdesigner
    uniE621 Photo retouching / web updates – Boots UK
    Ensuring the imagery across Boots.com is up to date and edited in accordance to branding guidelines. photo graphicdesigner webdesigner photoediting imageretouching adobeXD
    uniE621 Hand drawn illustrations – apparel project
    These illustrations are an example of hand drawn line drawings –these can be vectorised and used for a plethora of reasons such as brand illustrations or clothing designs. illustrator graphicdesigner designer linedrawing vectorillustration
    uniE621 Brochure design – layout design for print or digital
    An example of layout design using InDesign and Photoshop.