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Performance marketing professional with 7+ years of experience managing Google Ads, Microsoft Ads, Meta, LinkedIn, and programmatic campaigns. I focus on paid media optimization, conversion tracking, and marketing analytics to drive lead generation and improve ROAS across B2B and B2C organizations. I partner with businesses and agencies to plan, launch, and optimize high-performing campaigns, build clear reporting dashboards, and continuously test and refine strategy to deliver measurable business growth.…Performance marketing professional with 7+ years of experience managing Google Ads, Microsoft Ads, Meta, LinkedIn, and programmatic campaigns. I focus on paid media optimization, conversion tracking, and marketing analytics to drive lead generation and improve ROAS across B2B and B2C organizations. I partner with businesses and agencies to plan, launch, and optimize high-performing campaigns, build clear reporting dashboards, and continuously test and refine strategy to deliver measurable business growth.

Ovy Ohioze

Performance Marketer, Digital Marketer, PPC Manager, +2

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Performance marketing professional with 7+ years of experience managing Google Ads, Microsoft Ads, Meta, LinkedIn, and programmatic campaigns. I focus on paid media optimization, conversion tracking, and marketing analytics to drive lead generation and improve ROAS across B2B and B2C organizations. I partner with businesses and agencies to plan, launch, and optimize high-performing campaigns, build clear reporting dashboards, and continuously test and refine strategy to deliver measurable business growth.…Performance marketing professional with 7+ years of experience managing Google Ads, Microsoft Ads, Meta, LinkedIn, and programmatic campaigns. I focus on paid media optimization, conversion tracking, and marketing analytics to drive lead generation and improve ROAS across B2B and B2C organizations. I partner with businesses and agencies to plan, launch, and optimize high-performing campaigns, build clear reporting dashboards, and continuously test and refine strategy to deliver measurable business growth.

Available to hire

Performance marketing professional with 7+ years of experience managing Google Ads, Microsoft Ads, Meta, LinkedIn, and programmatic campaigns. I focus on paid media optimization, conversion tracking, and marketing analytics to drive lead generation and improve ROAS across B2B and B2C organizations.

I partner with businesses and agencies to plan, launch, and optimize high-performing campaigns, build clear reporting dashboards, and continuously test and refine strategy to deliver measurable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Independent Digital Marketing Contractor at Self-Employed

May 1, 2026 - Present

Partner with businesses and marketing agencies to plan, launch, and optimize Google Ads, Microsoft Ads, and Meta campaigns focused on lead generation and measurable business growth. Conduct paid media audits to improve campaign structure, conversion tracking, budget allocation, and ROAS. Implement GA4, Google Tag Manager, platform pixels, and conversion tracking for accurate attribution and reporting. Develop keyword and audience strategies, bidding strategies, and ad copy to improve efficiency and lead quality. Build Looker Studio dashboards for performance visibility, advise on landing page and lead management best practices, and perform ongoing optimization through search term analysis, audience refinement, bid adjustments, A/B testing, and performance reporting.

Performance Marketing Manager at TBK Creative

November 1, 2021 - May 1, 2026

Managed seven-figure annual advertising budgets across Google Ads, Meta, LinkedIn, YouTube, Microsoft Ads, and programmatic platforms for clients across multiple industries. Developed and executed paid media strategies that generated qualified traffic, leads, and revenue aligned to client business objectives. Improved conversion performance by 12–18% through structured experimentation across audience segmentation, creative messaging, bidding strategy, and landing page optimization. Optimized account structure, budgets, and bids to maximize ROAS while maintaining efficient CPA. Built and maintained executive Looker Studio dashboards, led GA4 measurement and event tracking with UTM governance, and presented performance insights and growth opportunities to clients. Mentored junior marketers and collaborated with creative, web development, SEO, and client service teams to enhance landing page performance and overall digital results.

Digital Marketing Specialist at Direct Focus Marketing Communications

April 1, 2020 - November 1, 2021

Managed multi-client Google Ads and paid social campaigns, optimizing performance via keyword expansion, audience refinement, bid strategy adjustments, and ongoing testing. Improved campaign efficiency by continuously optimizing budgets, targeting, creatives, and recommending landing page improvements. Produced client-facing performance reports translating campaign data into business growth recommendations, and collaborated with account managers and creative teams to deliver integrated digital campaigns that increased engagement and online conversions.

Digital Marketing Coordinator at Sherpa Marketing

September 1, 2018 - March 1, 2020

Supported planning, execution, and optimization of paid media and digital marketing campaigns across multiple client accounts. Conducted SEO audits and implemented on-page optimization strategies increasing organic traffic by more than 20%. Assisted with campaign tracking, performance reporting, and optimization using Google Analytics and platform insights.