Hello, I’m Amina Luc, a marketing professional with a focus on luxury brands. With over ten years’ experience in project management, strategic marketing and brand development, I’ve collaborated with tourism players and premium brands to craft compelling experiences and high-end campaigns. I enjoy turning complex briefs into clear strategies and leading cross-functional creative teams to deliver standout results. I’m passionate about human-centered transformation and innovation, and I’m excited to contribute to ambitious projects in a collaborative environment. I bring a strategic mindset, hands-on leadership, and a pragmatic approach to help brands grow, elevate their storytelling, and build meaningful connections with audiences. Thank you for considering my profile.

Amina Luc

Hello, I’m Amina Luc, a marketing professional with a focus on luxury brands. With over ten years’ experience in project management, strategic marketing and brand development, I’ve collaborated with tourism players and premium brands to craft compelling experiences and high-end campaigns. I enjoy turning complex briefs into clear strategies and leading cross-functional creative teams to deliver standout results. I’m passionate about human-centered transformation and innovation, and I’m excited to contribute to ambitious projects in a collaborative environment. I bring a strategic mindset, hands-on leadership, and a pragmatic approach to help brands grow, elevate their storytelling, and build meaningful connections with audiences. Thank you for considering my profile.

Available to hire

Hello, I’m Amina Luc, a marketing professional with a focus on luxury brands. With over ten years’ experience in project management, strategic marketing and brand development, I’ve collaborated with tourism players and premium brands to craft compelling experiences and high-end campaigns. I enjoy turning complex briefs into clear strategies and leading cross-functional creative teams to deliver standout results.

I’m passionate about human-centered transformation and innovation, and I’m excited to contribute to ambitious projects in a collaborative environment. I bring a strategic mindset, hands-on leadership, and a pragmatic approach to help brands grow, elevate their storytelling, and build meaningful connections with audiences. Thank you for considering my profile.

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Language

French
Fluent
German
Intermediate
English
Intermediate

Work Experience

Project Manager (F/D/E) at Montreux-Vevey Tourism, Convention Bureau
January 1, 2010 - January 1, 2013
Expertise in marketing and communications, high-end brand development, coordination of creative teams, PR, budget management, and event planning for international VIPs. Led strategic initiatives, developed partnerships, and elevated the regional brand.
Marketing Manager at Frères Rochat SA
January 1, 2003 - January 1, 2006
Internal and external marketing management, development of brand strategy, coordination of creative teams, PR, budget oversight, and events for premium offerings.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Software & Internet