Mohamed Elamine CHAIB

This project focused on building a strategic brand partnership and a complete visual branding direction aligned with the dermo-cosmetic and science-driven skincare industry.

The objective was to translate the brand’s scientific positioning into a strong, credible, and modern visual presence that communicates safety, innovation, and skin compatibility. The branding approach focused on clarity, medical-grade trust, and clean aesthetics — essential for skincare brands targeting sensitive skin and results-driven consumers.

The scope covered brand direction, visual identity consistency, brand communication tone, and multi-touchpoint brand application to ensure a cohesive experience across marketing, product presentation, and digital platforms.

The final result is a professional, science-aligned brand presence designed to strengthen market credibility, support partnerships, and position the brand as a modern dermo-cosmetic player.

This project focused on redefining the visual identity of BaridiMob to better reflect its role as one of the most widely used digital financial services in Algeria.

The objective was to modernize the brand while maintaining trust and familiarity for millions of users who rely on the app for daily financial operations. The approach centered on clarity, accessibility, and digital-first design to support a service used for transfers, payments, account management, and everyday transactions.

The scope included brand direction, logo refinement, visual identity system, color and typography strategy, and digital brand application. The goal was to create a consistent and scalable brand that feels reliable, modern, and aligned with the evolution of digital banking experiences.

The final result is a stronger, more contemporary brand presence designed to support user trust, recognition, and long-term digital growth.

This project focused on redesigning the user experience and interface of a mobile banking application used by millions of users for daily financial transactions.

The objective was to simplify complex banking operations into a clear, intuitive, and accessible mobile experience. The design approach focused on usability, clarity of information, and reducing friction in key actions such as balance checking, transfers, payments, and card management — features that are essential in modern mobile banking ecosystems.

The scope included user flow optimization, interface design, visual consistency, and creation of a scalable UI system adapted for both Android and iOS environments. The goal was to create an experience that feels simple, fast, and trustworthy while supporting a high volume of daily financial operations.

The final result is a modern, structured, and user-centered banking interface designed to improve accessibility, confidence, and efficiency for everyday users.

For this project, I developed a complete brand identity for Formura Labs, focusing on building a strong, market-ready presence aligned with the supplement and private label manufacturing industry.

The goal was to create a visual system that reflects precision, trust, and scientific credibility, while staying modern and scalable across multiple touchpoints, from packaging to digital platforms. The branding approach was built around clarity, positioning, and storytelling, which are essential in the supplement market where many products look similar without strong differentiation.

The scope included logo design, visual identity system, typography selection, color strategy, and brand application across marketing and product-related assets. The final direction was designed to help the brand stand out, build trust with partners and clients, and support long-term product expansion.

The result is a clean, professional, and flexible brand foundation that positions Formura Labs as a reliable partner for brands looking to launch or scale supplement products.

In this project, I led the development of a complete brand identity, transforming the initial business idea into a clear, consistent, and recognizable brand presence.

My work covered brand direction, visual identity design, typography selection, and color system creation to ensure consistency across digital and marketing platforms. The objective was not only to create an attractive brand, but to build one that communicates trust, clarity, and long-term value.

Every design decision was made to support brand recognition, audience connection, and scalability across future touchpoints.