Social Media Manager at Rhingle Sdn Bhd

Curated and scheduled monthly social media content, driving engagement and brand visibility. Monitored social media trends to tailor content strategies, increasing platform responsiveness and building strong audience connections. Developed targeted social media campaigns that increased brand awareness. Enhanced community management by responding promptly to inquiries on social platforms, resulting in customer satisfaction. Coordinated influencer partnerships to amplify campaign reach across channels. Optimized posting schedules across platforms to enhance content visibility, resulting in improved reach and engagement. Executed crisis communications strategies on social platforms ensuring audience trust during critical incidents. Captured user-generated content to enhance authentic brand storytelling. Generated comprehensive monthly performance reports to share monthly insights and drive improvement.

Freelance Copywriter at D&A Sdn Bhd

Refined brand messaging for diverse campaigns, elevating content across multiple communication channels. Created engaging copy that simplifies user understanding across marketing materials. Formulated clear and engaging headlines that improved content readability across diverse marketing materials. Delivered concise brand storytelling, enhancing client communication effectiveness.

Public Relations Intern at BCW Global

Curated media lists and drafted press releases supporting improved engagement with key clients. Researched emerging industry topics to support clients' storytelling, increasing the relevance of campaigns. Assisted in coordinating press events and media outreach that strengthened client relationships and enhanced the visibility of key campaign messages. Analyzed media coverage offline and online to identify communication gaps, improving message consistency across multiple public relations campaigns. Compiled comprehensive competitor analysis reports supporting proactive public relations initiatives. Crafted media articles for clients to be published on digital media and newspapers.