AMITA SINGH

Led AI-enabled content and campaign strategy for fintech and consumer clients, building audience segmentation and personalization approaches that combine brand strategy fundamentals with generative AI to accelerate campaign development and improve targeting. Conducted competitive-threat assessment and primary retailer research for a global F&B brand entering Southeast Asia, translating insights into positioning recommendations to strengthen market presence.

Partnered with leadership and cross-functional teams across APAC, engaging client stakeholders up to Head of Market Access and CMO levels to shape commercial and brand strategy for pharmaceutical and biotech clients (engagements valued $100K–$1M USD). Led a team of 6 consultants across China, Korea, Malaysia, and India, owning staffing, utilization, and performance appraisals. Applied AI tools to accelerate insight generation and content development across concurrent engagements; delivered a thematic patient-reported-outcomes (PRO) review that informed localized patient-centric positioning and messaging for a Korean affiliate.

Set content and messaging direction for multi-region digital health campaigns spanning prevention, wellness, women's health, and mental health, briefing internal and agency teams for execution. Secured strategic partnerships with insurance providers and corporate employers, shaping stakeholder narratives and market positioning to support rollout across APAC, the U.S., and Europe. Represented Medix in global industry-positioning initiatives with the World Economic Forum and British Chamber of Commerce, and led stakeholder communications for the Digital Health Innovation Challenge in India (2021, 2023).