Amit Karan

Manage end-to-end digital marketing and e-commerce operations for a lingerie brand targeting US and European markets. Oversee Shopify and Amazon storefronts, including product listings, inventory strategy, and customer experience optimization. Plan and execute paid performance campaigns across Meta, Google Ads, Pinterest, and TikTok, contributing to an average 3.2x ROAS. Drive SEO improvements across website content, technical SEO, and link-building initiatives. Lead social media strategy, community engagement, and influencer coordination, and produce ROI/performance reports with data-driven recommendations.

Established and optimized Google My Business (GMB) listings across multiple local branches to drive tourist foot traffic. Planned and executed Google search and display ad campaigns targeting tourist-focused keywords across Paris locations. Managed website content updates and on-page SEO to improve local search rankings. Ran social media campaigns to build brand awareness and acquire customers.

Generated high-quality leads using Facebook, Instagram, and Google paid ad campaigns for an EdTech platform. Implemented marketing automation workflows via email and WhatsApp to improve student onboarding and retention. Optimized SEO for educational content to improve organic visibility and traffic. Produced video and graphic content using Canva and managed online communities by responding to student/parent queries professionally and promptly.