I'm Ammera Fatiha Binti Yazid, a senior designer with extensive experience leading design teams and delivering brand identities, digital design work, and marketing campaigns across APAC. I specialize in art direction, campaign ideation, and creating cohesive brand experiences for both digital and print. I enjoy mentoring juniors, training teams on new tools, and turning complex briefs into clear, impactful visuals. I thrive in fast-paced environments and love collaborating with cross-functional teams to drive measurable outcomes.

Ammera Fatiha Binti Yazid

I'm Ammera Fatiha Binti Yazid, a senior designer with extensive experience leading design teams and delivering brand identities, digital design work, and marketing campaigns across APAC. I specialize in art direction, campaign ideation, and creating cohesive brand experiences for both digital and print. I enjoy mentoring juniors, training teams on new tools, and turning complex briefs into clear, impactful visuals. I thrive in fast-paced environments and love collaborating with cross-functional teams to drive measurable outcomes.

Available to hire

I’m Ammera Fatiha Binti Yazid, a senior designer with extensive experience leading design teams and delivering brand identities, digital design work, and marketing campaigns across APAC. I specialize in art direction, campaign ideation, and creating cohesive brand experiences for both digital and print.

I enjoy mentoring juniors, training teams on new tools, and turning complex briefs into clear, impactful visuals. I thrive in fast-paced environments and love collaborating with cross-functional teams to drive measurable outcomes.

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Language

English
Fluent
Malay
Fluent

Work Experience

Senior Designer at AEM Collective
September 1, 2023 - October 29, 2025
Art Direction, concept development, campaign ideation, digital design, photo manipulation, brand identity, and advanced PowerPoint design.
Senior Associate Designer (FMCG Team) at Shopee Berhad
March 31, 2023 - March 31, 2023
Involved in brand campaigns and tactical campaigns for FMCG; produced design collaterals for campaigns such as Double Digits, Shopee Mall, and SuperBrandDay; developed microsites, asset slicing, and liaised with team lead for approvals; created artwork sets for social media and online/offline channels.
Senior Multimedia Designer at AirAsia Berhad
May 31, 2022 - May 31, 2022
Led a team to produce artwork for promotional campaigns; reviewed and assigned design tasks to juniors; conducted training on Emarsys and CleverTap; lead designer for EDM revamp (2021); involved in EDM template redesign and guidelines; created video storyboard and liaised with production and copywriting teams.
Web Designer at AirAsia Berhad
September 30, 2019 - September 30, 2019
Produced digital designs such as campaign banners, responsive web/mobile landing pages, newsletters and app interface; produced weekly tactical EDM, banners and newsletters for APAC; led in developing key visuals for tactical campaigns; liaised with CRM & IT on campaign launches.
Digital Designer at Havas Worldwide Kuala Lumpur
November 30, 2016 - November 30, 2016
Key designer for digital design such as websites, microsites, electronic direct mail; involved in MYTV Broadcasting, MYBIT, PR1MA, TNB, MISC; art direction and design for Sunway Putra Hotel Wedding Fair collaterals; built business decks and creative campaign proposals.
Graphic Artist at Sanderson Design Group
March 31, 2015 - March 31, 2015
Built business decks and creative campaign proposals; responsible for marketing materials for theme parks and water parks; created concepts and systems for wayfinding, advertisement collaterals, attraction logos and 3D modelling; collaborated with DreamWorks Animation on The Croods attraction at Movie Animation Park Studios, Perak.
Junior Graphic Designer at Euro RSCG Malaysia
February 28, 2014 - February 28, 2014
Built business decks and creative campaign proposals; involved in projects such as MRT Corps, Agency Anti Dadah Kebangsaan Malaysia and ALTEL; digital designs and microsites.

Education

Diploma In Digital Graphic Design at Universiti Industri Selangor
January 1, 2008 - January 1, 2011
Diploma in Digital Graphic Design at Universiti Industri Selangor
January 1, 2008 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality