amooredesigns

Hi, I’m Ashley!

I’m an academic turned user experience designer & researcher, based in Philadelphia. I’m passionate about experimenting with design through storytelling. I am currently a freelancer.

Some facts about me and my work:
• I have proficiency in industry standard UX design tools such as Figma and select Adobe Creative Suite applications
• I possess experience utilizing a variety of user research methods to gain insight into how users navigate different technologies, including: A/B testing, interviews, focus groups, card sorting, and online surveys
• I have conducted heuristic evaluation of various websites and applications to identify and address usability issues
• I have created wireframes and interactive prototypes for websites and applications, streamlining the design process
• I have experience presenting design concepts and prototypes to stakeholders, and incorporating their feedback while maintaining a user-centered approach through the remainder of the project