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Journalist passionate about marketing and SEO, experienced in content creation and team management. Thrives on collaboration and enjoys seeing daily efforts translate into measurable results. Also interested in travel and living in different places, using those experiences to continuously grow and take on new challenges in dynamic environments.…

Alba Moreno

Content Producer, SEO Expert, Digital Marketer, +1

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Journalist passionate about marketing and SEO, experienced in content creation and team management. Thrives on collaboration and enjoys seeing daily efforts translate into measurable results. Also interested in travel and living in different places, using those experiences to continuously grow and take on new challenges in dynamic environments.…

Available to hire

Journalist passionate about marketing and SEO, experienced in content creation and team management. Thrives on collaboration and enjoys seeing daily efforts translate into measurable results.
Also interested in travel and living in different places, using those experiences to continuously grow and take on new challenges in dynamic environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Content Executive

September 1, 2023 - Present

Created, edited, and optimized web content in the iGaming sector aligned with marketing and SEO strategies. Analyzed iGaming content performance to improve impact and rankings. Coordinated a team of freelancers to ensure quality and timely delivery, and collaborated with internal teams to develop conversion-oriented content for the iGaming market. Updated and maintained existing content to keep it relevant.

Content Manager at ZEPZ

December 1, 2021 - September 1, 2023

Development and execution of SEO content strategies for the financial sector, focusing on international money transfers in Spain and LATAM markets. Managed content lifecycle, including optimization and performance analysis to enhance visibility and effectiveness, while aligning content with business objectives and financial sector needs. Coordinated with marketing, development, and design teams to optimize conversion and impact in financial services. Oversaw writers to ensure timely delivery of high-quality, relevant content for money transfer audiences.

Technical Skills at DCE

August 1, 2020 - December 1, 2021

Senior SEO Content Writer at Freelance

January 1, 2018 - Present

Created and optimized SEO content for the Spanish wedding sector. Performed keyword research and analysis to develop relevant and effective content. Coordinated with internal teams to align content with marketing objectives, monitored content performance, and made adjustments based on SEO metrics. Worked with clients to understand their needs and ensure content quality.

Senior Content Manager & Key Account at The Knot Worldwide

December 1, 2015 - January 1, 2018

Created and executed content strategies for clients in Spain and LATAM. Managed the content lifecycle including planning, optimization, and analysis, and served as liaison with key clients to align objectives and ensure content quality. Coordinated with internal teams to develop conversion-focused content and supervised writers and freelancers to ensure quality and timeliness.