Addison Rush

Led integrated, full-funnel marketing strategies across digital, paid media, experiential, and brand channels to drive customer acquisition, loyalty, and revenue growth across multiple U.S. markets. Directed cross-functional planning for Baths for the Brave, a nationally recognized marquee initiative spanning 7 markets, aligning brand storytelling, cause marketing, and local activation to strengthen brand equity and community connection. Partnered with sales, operations, field marketing, and external vendors to ensure consistent brand execution across touchpoints. Managed paid media budgets across Meta and Google, optimizing targeting, creative testing, and conversion performance to maximize ROI. Leveraged audience insights and lifecycle performance metrics to refine messaging and support long-term customer value. Owned vendor and agency relationships, overseeing creative development, media execution, and production quality while ensuring brand standards and timelines.

Developed and executed multi-channel brand and demand strategies, led digital, social, and paid campaigns, and optimized owned web experiences to improve conversion and journey performance. Analyzed campaign performance and market trends to guide creative strategy and channel investment. Served as a strategic partner to sales leadership, translating marketing insights into actionable growth initiatives.

Conducted customer discovery and persona development to inform brand positioning and localized go-to-market strategies. Collaborated cross-functionally with legal, finance, and vendor partners to ensure brand consistency and customer-first messaging. Supported pricing, positioning, and promotional strategy through market research and competitive analysis.