Andrew Smith

Language

English
Fluent

Work Experience

Head Graphic Designer at UStories
May 1, 2023 - August 1, 2023
Rebranded to unite the positioning, content, and visuals to align with the organization’s mission. Implemented marketing data analysis and efficient design to increase social engagement by 280%. Pushed for more meaningful, impactful content to effectively engage the brand’s target audience and stand out from competing social platforms.
Graphic Design Intern at Lakanto
November 1, 2023 - May 1, 2025
Worked to push the boundaries of the existing branding to create packaging and marketing materials. Updated packaging assets and assisted with new file organization systems implemented company wide. Assisted with the creation of branding and visual solutions for multiple related startups.
Freelance Graphic Designer at Self-employed
January 1, 2022 - Present
Assisted with fundamental strategy and positioning for startups and small businesses. Located market openings and defined brand objectives to address target audience needs. Built visual identities and branding to align with branding and the needs of various target audiences.
Teaching Assistant at University of Utah
August 1, 2025 - Present
Assisted instructors with the creation, organization, and management of various class materials, in-person and online. Provided feedback to instructors, using my perspective as a student to help create effective class structures and lessons. Interacted thoroughly with students, helping them develop their skills, build compelling portfolios, and launch their careers.
Graphic Design Intern at Design of Today
May 1, 2024 - August 1, 2024
Created and implemented design and marketing systems for advertising and merchandising. Assisted with the creation and amendment of style guides and brand books. Notable clients include the U.S. Men’s Soccer Team, Hasbro, and Crunchyroll.

Education

Bachelor of Fine Arts in Graphic Design at University of Utah
January 11, 2030 - May 1, 2025

Qualifications

Dean’s List
January 11, 2030 - June 10, 2026
Magna Cum Laude
January 11, 2030 - June 10, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Retail