I have such a strong passion for marketing which lead me into social media marketing. I've had great success helping Edinburgh's leading businesses reach their business goals by implementing their social media strategy.

About

I have such a strong passion for marketing which lead me into social media marketing.

I’ve had great success helping Edinburgh’s leading businesses reach their business goals by implementing their social media strategy.

My clients see an increase in their sales and bookings without ever having to login.

  • 4 years' experience
  • Joined January 2025

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Healthcare
  • Travel & Hospitality
  • Retail
  • Professional Services
  • Software & Internet

Work experience· 4 roles

Digital Marketing Executive · Flavours HolidaysMay 2023 – Aug 2025 · 2 yrs 4 mos

Responsible for assisting in the planning, developing and implementing of the overall digital marketing strategy. Created strategic campaigns to support the overall business goals. Managed the marketing team and supported decisions within the department for expansion of the company. Expanded social media platforms to generate leads and receive more bookings. Learned how to create and execute marketing plans for products and services. Gained experience within all digital marketing aspects. Pitched new strategies to solve business challenges. Supported sales team and created campaigns to drive traffic and boost sales. Implemented strategies to increase social media awareness, rank higher in search engine results and generate new leads.

Social Media Manager · FreelanceMay 2023 – Present · 3 yrs 7 mos

Managing multiple businesses' social media accounts at once. Driving traffic to clients' websites by creating strategic content. Understanding each client's branding and ensuring marketing aligns with their brand.

Digital Marketing Assistant · Flavours HolidaysOct 2022 – May 2023 · 8 mos

Supported wider digital marketing activities including campaign creation and social media management.

Digital Marketing Apprentice · QA ApprenticeshipsJun 2021 – Apr 2022 · 11 mos

Education

Digital Marketing Diploma · QA Apprenticeships2021 – 2022
Digital Marketing Diploma SCQF Level 6 · QA Apprenticeships2021 – 2022

Certifications and awards

Digital Marketing Diploma lvl 62021 – 2022
Fundamentals of Digital Marketing | Google2030 – 2025
Google Analytics | Google2030 – 2025
Apprenticeship Ambassador | QA Apprenticeships2021 – 2022

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