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Hello, I’m Ching Yee Choi, also known as Amy, a Toronto-based SEO and digital content strategist dedicated to helping meaningful stories reach the right audiences. I combine data-driven SEO with engaging content across web, social, and video to boost visibility, engagement, and conversions. I’ve spent years building campaigns for Save the Children in Hong Kong and growing a personal YouTube brand to connect with communities worldwide. I believe great marketing starts with empathy and collaboration. I enjoy turning insights into action and am excited to bring measurable impact to new teams and projects in Toronto.…Hello, I’m Ching Yee Choi, also known as Amy, a Toronto-based SEO and digital content strategist dedicated to helping meaningful stories reach the right audiences. I combine data-driven SEO with engaging content across web, social, and video to boost visibility, engagement, and conversions. I’ve spent years building campaigns for Save the Children in Hong Kong and growing a personal YouTube brand to connect with communities worldwide. I believe great marketing starts with empathy and collaboration. I enjoy turning insights into action and am excited to bring measurable impact to new teams and projects in Toronto.

Ching Yee Choi

SEO Expert, Marketing Strategist, Brand Strategist, +2

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Hello, I’m Ching Yee Choi, also known as Amy, a Toronto-based SEO and digital content strategist dedicated to helping meaningful stories reach the right audiences. I combine data-driven SEO with engaging content across web, social, and video to boost visibility, engagement, and conversions. I’ve spent years building campaigns for Save the Children in Hong Kong and growing a personal YouTube brand to connect with communities worldwide. I believe great marketing starts with empathy and collaboration. I enjoy turning insights into action and am excited to bring measurable impact to new teams and projects in Toronto.…Hello, I’m Ching Yee Choi, also known as Amy, a Toronto-based SEO and digital content strategist dedicated to helping meaningful stories reach the right audiences. I combine data-driven SEO with engaging content across web, social, and video to boost visibility, engagement, and conversions. I’ve spent years building campaigns for Save the Children in Hong Kong and growing a personal YouTube brand to connect with communities worldwide. I believe great marketing starts with empathy and collaboration. I enjoy turning insights into action and am excited to bring measurable impact to new teams and projects in Toronto.

Available to hire

Hello, I’m Ching Yee Choi, also known as Amy, a Toronto-based SEO and digital content strategist dedicated to helping meaningful stories reach the right audiences. I combine data-driven SEO with engaging content across web, social, and video to boost visibility, engagement, and conversions. I’ve spent years building campaigns for Save the Children in Hong Kong and growing a personal YouTube brand to connect with communities worldwide.

I believe great marketing starts with empathy and collaboration. I enjoy turning insights into action and am excited to bring measurable impact to new teams and projects in Toronto.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO & Digital Content Strategist (Intern) at Future Fertility

January 1, 2025 - December 1, 2025

Led SEO and digital content strategy, conducted keyword research, and optimized metadata. Executed multi-channel campaigns to improve visibility and engagement, collaborated cross-functionally to align brand voice, and analyzed performance to inform content decisions.

Senior Marketing Officer (Promoted from Marketing Officer) at Save the Children Hong Kong

September 1, 2021 - October 1, 2023

Directed integrated marketing campaigns across TV, digital, and print; managed a CRM with 50,000+ donors; leveraged segmentation for targeted communications and donor retention; produced high-performing digital content that supported fundraising and engagement goals.

Content Creator & Video Producer at Happy Amy (YouTube Channel)

February 1, 2014 - Present

Built and managed a personal YouTube brand for 10+ years, overseeing scripting, filming, editing, metadata optimization, and analytics to grow views and engagement.