Amy Clare Reed
I’m a senior social and content strategist with more than 11 years of experience creating social-first campaigns for entertainment, FMCG, lifestyle and B2B brands.
About
I’m a senior social and content strategist with more than 11 years of experience creating social-first campaigns for entertainment, FMCG, lifestyle and B2B brands. I specialise in platform-optimised storytelling, particularly across TikTok and Instagram, combining trend-led thinking, reactive content, creator partnerships and community engagement to help brands connect with audiences in meaningful ways.
I enjoy working collaboratively within fast-moving agency teams, leading pitches and turning campaign objectives into culturally relevant ideas. My recent work has included campaigns and strategies for Netflix, Sky, Disney+, McVitie’s and Ring Doorbell, including full campaign management for Black Mirror S7 and a successful social pitch for The Testaments. I’m also proud to have been nominated for Social Freelancer of the Year in 2024 and recognised for viral campaign work.
- 11 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Consumer Goods
- Professional Services
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Work experience· 5 roles
Works as a freelance senior social strategist across entertainment, FMCG, lifestyle and B2B sectors. Embedded into agency teams for short- to mid-term campaign and pitch work, while also advising brands developing social-first projects. Recent work includes social strategy, campaign management, pitch leadership, creator partnerships, reactive content and community management.
Delivered innovative social media and PR strategies for entertainment and brand clients across multiple channels. Coordinated social planning and campaign delivery with internal teams, external partners and stakeholders across the UK, EMEA and global markets. Developed high-engagement consumer experiences and collaborated with influencers and content creators on creative partnerships.
Supported the development and delivery of social media strategies, content and campaign activity for entertainment and brand clients within an agency environment.
Education
Certifications and awards
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