Available to hire
Hi, I’m Amy D. Smith, a design and communications leader who thrives on turning complex ideas into clear, visually engaging stories. I specialize in visual storytelling, presentation design, and graphic design that elevate brands and influence decisions across executives, stakeholders, and global audiences.
I’ve spent over 20 years driving growth for Fortune 500 CPG, retail, and technology companies by blending strategic insight with design intuition. I lead with a proactive, detail-focused approach, delivering high-impact presentations and campaigns on tight deadlines while upholding brand integrity.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Vice President, Marketing Presentation Specialist at Circana (formerly IRI, Information Resources, Inc.)
January 1, 2015 - December 31, 2025Managed a team designing and refining business presentations for industry advisors, analysts, and commercial team leaders. Lead designer for Circana’s foremost industry presenters, delivering 10 projects per week (≈10,000 slides/year). Provided around-the-clock design support from concept to hand-off for a high-volume workflow. Led the Global Summit preparation, shaping and ensuring quality of nearly 30 presentations (≈1,200 slides) in coordination with stakeholders. Implemented Wrike-based intake/output processes to balance workload across internal Slide Masters and agency partners. Leveraged AI and generative tools to elevate design trends and Circana branding.
Director, Message Development at Circana (formerly IRI, Information Resources, Inc.)
January 1, 2006 - December 31, 2015Shaped competitive positioning for corporate and global new business presentations and proposals via RFPs by crafting communication materials that package consumer and shopper insights solutions. Built a scalable library with hundreds of sales tools and marketing resources used by hundreds of leaders. Established a global network of dozens of subject-matter experts to strengthen content and delivery for major global and domestic proposals, contributing to millions of dollars in new business.
Marketing Manager, Private Brands at Albertson's, Inc.
January 1, 2003 - December 31, 2005Directed marketing for 34 private label brands representing $4B in annual sales, developing integrated campaigns to grow market share, customer loyalty, and brand equity. Rebranded a portfolio of 1,000+ OTC products, leveraging pharmacist relationships to strengthen consumer trust. Achieved a 45% coupon redemption rate and launched 19 liquor brands with national press recognition.
Marketing Manager, Private Brands at ALBERTSON’S, INC.
January 1, 2003 - January 1, 2005Directed marketing for 34 private label brands and major product lines representing $4B in annual sales, developing and executing integrated campaigns to grow market share, customer loyalty, and brand equity. Improved and sustained sales of a brand re-introduction by 230% through a full-scale marketing and merchandising program. Re-branded a portfolio of 1,000+ OTC drug and healthcare products, leveraging pharmacist relationships to strengthen consumer trust and brand value. Launched 19 liquor brands via a comprehensive media campaign that earned national press recognition. Partnered across advertising, communications, e-commerce, public affairs, and merchandising to quadruple private label emphasis, aligning with corporate programs and events.
Marketing Manager, Private Brands at Albertsons, Inc.
January 1, 2003 - January 1, 2005Directed marketing for 34 private label brands and major product lines representing $4B in annual sales. Developed and executed integrated campaigns to grow market share, customer loyalty, and brand equity. Re-branded a portfolio of 1,000+ OTC drug and healthcare products, leveraging pharmacist relationships to strengthen consumer trust. Achieved a 45% coupon redemption rate and supported a major brand launch with national press. Launched 19 liquor brands via comprehensive media campaigns and collaborated across advertising, communications, e-commerce, public affairs, and merchandising to quadruple private label emphasis.
Education
Bachelor of Arts (B.A.) in Journalism and Sociology at Indiana University, Bloomington, IN
January 11, 2030 - March 28, 2026Bachelor of Arts (B.A.) in Journalism and Sociology at Indiana University, Bloomington, IN
January 11, 2030 - April 10, 2026Bachelor of Arts (B.A.) in Journalism and Sociology at Indiana University, Bloomington, IN
January 11, 2030 - April 25, 2026Qualifications
The Dale Carnegie Course
January 11, 2030 - March 28, 2026Walton Institute of Retailing – The Leadership Challenge
January 11, 2030 - March 28, 2026Dimensional Leadership through People Skills
January 11, 2030 - March 28, 2026The Performance Consultants – Executive Development Systems
January 11, 2030 - March 28, 2026The Dale Carnegie Course
January 11, 2030 - April 10, 2026Walton Institute of Retailing | The Leadership Challenge
January 11, 2030 - April 10, 2026Dimensional Leadership through People Skills
January 11, 2030 - April 10, 2026Psychological Associates – The Performance Consultants Executive Development Systems
January 11, 2030 - April 10, 2026Successful Life Course
January 11, 2030 - April 10, 2026President's Award
January 1, 2021 - April 13, 2026Individual Appreciation Award
January 1, 2009 - April 13, 2026Breakthrough Achievement Award
January 1, 2007 - April 13, 2026Above & Beyond Award
January 1, 2007 - April 13, 2026The Dale Carnegie Course
January 11, 2030 - April 25, 2026Walton Institute of Retailing – The Leadership Challenge
January 11, 2030 - April 25, 2026Dimensional Leadership through People Skills
January 11, 2030 - April 25, 2026Psychological Associates – The Performance Consultants Executive Development Systems
January 11, 2030 - April 25, 2026Successful Life Course
January 11, 2030 - April 25, 2026Industry Experience
Retail, Professional Services, Media & Entertainment, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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