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I’m a creative communications leader with over a decade of experience shaping ideas, narratives and copy for global brands across agency and in-house environments. I’ve led award-winning earned media campaigns, large-scale influencer activations, and multi-channel content across brand touchpoints. I turn strategic insight into clear, engaging, on-brand creative across TikTok, Instagram, X and digital platforms. I guide tone of voice and integrated content approaches, partnering with agencies, creators and stakeholders to deliver high-quality work at pace, with a balance of conceptual thinking, craft and commercial awareness for premium global brands.…I’m a creative communications leader with over a decade of experience shaping ideas, narratives and copy for global brands across agency and in-house environments. I’ve led award-winning earned media campaigns, large-scale influencer activations, and multi-channel content across brand touchpoints. I turn strategic insight into clear, engaging, on-brand creative across TikTok, Instagram, X and digital platforms. I guide tone of voice and integrated content approaches, partnering with agencies, creators and stakeholders to deliver high-quality work at pace, with a balance of conceptual thinking, craft and commercial awareness for premium global brands.

Amy Jones

Copywriter, Social Media Manager, Marketing Strategist, +4

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I’m a creative communications leader with over a decade of experience shaping ideas, narratives and copy for global brands across agency and in-house environments. I’ve led award-winning earned media campaigns, large-scale influencer activations, and multi-channel content across brand touchpoints. I turn strategic insight into clear, engaging, on-brand creative across TikTok, Instagram, X and digital platforms. I guide tone of voice and integrated content approaches, partnering with agencies, creators and stakeholders to deliver high-quality work at pace, with a balance of conceptual thinking, craft and commercial awareness for premium global brands.…I’m a creative communications leader with over a decade of experience shaping ideas, narratives and copy for global brands across agency and in-house environments. I’ve led award-winning earned media campaigns, large-scale influencer activations, and multi-channel content across brand touchpoints. I turn strategic insight into clear, engaging, on-brand creative across TikTok, Instagram, X and digital platforms. I guide tone of voice and integrated content approaches, partnering with agencies, creators and stakeholders to deliver high-quality work at pace, with a balance of conceptual thinking, craft and commercial awareness for premium global brands.

Available to hire

I’m a creative communications leader with over a decade of experience shaping ideas, narratives and copy for global brands across agency and in-house environments. I’ve led award-winning earned media campaigns, large-scale influencer activations, and multi-channel content across brand touchpoints.

I turn strategic insight into clear, engaging, on-brand creative across TikTok, Instagram, X and digital platforms. I guide tone of voice and integrated content approaches, partnering with agencies, creators and stakeholders to deliver high-quality work at pace, with a balance of conceptual thinking, craft and commercial awareness for premium global brands.

Skills

Copywriting

Experience Level

Copywriting

Expert

Work Experience

Senior Communications Professional at Ruiva Communications Unipessoal LDA

April 1, 2024 - Present

Founded and lead a communications agency advising brands including McDonald’s UK and Champion Sportswear EMEA; developed Champion Europe social strategy increasing +50k TikTok followers and +48k Instagram followers in under 12 months; responsible for social media copywriting and development of a Tone of Voice guide; managed content output across owned channels and activation of strategy; built influencer framework and engaged creators across a range of sizes, driving a 20% lift in Reverse Weave sales; managed communications for partnerships and events; advised IOC on Paris 2024 social content planning; guided influencer programmes for McDonald’s UK.

Senior Digital Communications Manager at OLIVER Agency

May 1, 2021 - April 30, 2024

Senior communications advisor to McDonald’s UK, shaping digital communications strategy for the McDonald’s app and brand channels; developed earned media plan for MyMcDonald’s Rewards with 1.75m social views, 600+ news pieces, and 1.8m sign-ups in one week; launched the brand’s TikTok channel and created authentic Gen Z content; produced paid social ad copy; provided tone of voice guidance and crisis management; supported live culture and event moments with influencer frameworks and audience strategies, achieving 3.5m+ social views, 5.9% average influencer engagement rate, 100+ press pieces and 10k+ competition entries.

PR & Mischief Manager at Paddy Power

January 1, 2018 - May 31, 2021

Senior consumer communications advisor for UK & Ireland; led a fast-paced press office, advising on proactive/reactive messaging and risk management; delivered the Save Our Shirt campaign (six industry awards including a Clio) with over 1bn impressions and £1.1m earned media value; managed the Rainbow Russians campaign raising £170k for LGBTQI+ charities with 1.5m social views in 24 hours and Cannes Lion-winning sponsorship of Brighton Pride; built senior-level relationships to provide calm, trusted counsel during high-pressure moments.

Digital Content Executive at Paddy Power

September 1, 2016 - December 31, 2017

Supported senior teams with digital content opportunities tied to news cycles; wrote long- and short-form editorial content for global audiences; developed an SEO strategy that improved search rankings and engagement; produced the most-viewed news articles in 2017 and 2018.

Social Media Executive & Assistant Producer at Betfred

August 1, 2015 - August 31, 2016

Developed short-form social copy and assets to drive engagement; contributed to a 40% increase in Twitter/X followers over 12 months; ensured output aligned with brand guidelines, compliance and commercial objectives.