Amy Tsui

Using project management tools like Jira and Asana to coordinate cross-functional marketing initiatives, track campaign progress, and ensure timely delivery of project milestones. Analyzed data from multiple sources to provide actionable insights and identify market trends using Google Analytics, SEMrush, Intercom, Google Ads, enabling real-time performance tracking and contributing to a 10% increase in marketing-qualified leads. Created dashboards and reports using Salesforce, HubSpot, and Google Looker Studio to monitor KPIs, ROI, and customer engagement metrics. Drove a 30%+ increase in MQL-to-SQL conversion by analyzing pipeline metrics, identifying growth opportunities, and optimizing campaign targeting. Led SEO and email marketing planning as well as B2B keyword research initiatives, incorporating A/B testing to refine ad targeting and maximize campaign effectiveness. Collaborated with marketing, product, and sales teams to create strategic plans, manage CRM, marketing automation

Using project management tools like Jira and Asana to coordinate cross-functional marketing initiatives, track campaign progress, and ensure timely delivery of project milestones. Analyze data from multiple sources to provide actionable insights, and identify market trends using Google Analytics, SEMrush, Intercom, Google Ads, enabling real-time performance tracking and contributing to a 10% increase in marketing-qualified lead. Create dashboards and reports using Salesforce, HubSpot, and Google Looker Studio to monitor KPIs, ROI, and customer engagement metrics for all marketing activities. Leverage Google Sheets as a supplementary tool for data analysis to provide actionable insights that drive strategies. Drove a 30%+ increase in MQL-to-SQL conversion by analyzing pipeline metrics, identifying growth opportunities, and optimizing campaign targeting across multiple SaaS products. Led SEO and email marketing planning as well as B2B keyword research initiatives, incorporating A/B testi

Analyzed campaign performance and provided actionable insights to optimize marketing efforts. Conducted market research to identify trends, customer preferences, and competitive landscape. Developed and implemented comprehensive marketing strategies tailored to products and target audiences. Implemented digital marketing strategies across various platforms including SEO, social media, and email marketing.