I'm a data-driven marketer with nearly five years of experience spanning B2B SaaS, ecommerce, and consumer marketing, currently working as a Marketing Analyst at Semios. My My responsibility is focusing analytics and execution — building Looker Studio dashboards that track CAC, MQL-to-SQL conversion, and pipeline velocity; running customer segmentation that drove a 10%+ lift in sales-qualified leads; and leading SEO, email, and paid campaigns that turn insight into measurable growth.

Amy Tsui

I'm a data-driven marketer with nearly five years of experience spanning B2B SaaS, ecommerce, and consumer marketing, currently working as a Marketing Analyst at Semios. My My responsibility is focusing analytics and execution — building Looker Studio dashboards that track CAC, MQL-to-SQL conversion, and pipeline velocity; running customer segmentation that drove a 10%+ lift in sales-qualified leads; and leading SEO, email, and paid campaigns that turn insight into measurable growth.

Available to hire

I’m a data-driven marketer with nearly five years of experience spanning B2B SaaS, ecommerce, and consumer marketing, currently working as a Marketing Analyst at Semios. My My responsibility is focusing analytics and execution — building Looker Studio dashboards that track CAC, MQL-to-SQL conversion, and pipeline velocity; running customer segmentation that drove a 10%+ lift in sales-qualified leads; and leading SEO, email, and paid campaigns that turn insight into measurable growth.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing Analyst at Semios
June 1, 2024 - June 26, 2024
Using project management tools like Jira and Asana to coordinate cross-functional marketing initiatives, track campaign progress, and ensure timely delivery of project milestones. Analyze data from multiple sources to provide actionable insights, and identify market trends using Google Analytics, SEMrush, Intercom, Google Ads, enabling real-time performance tracking and contributing to a 10% increase in marketing-qualified lead. Create dashboards and reports using Salesforce, HubSpot, and Google Looker Studio to monitor KPIs, ROI, and customer engagement metrics for all marketing activities. Leverage Google Sheets as a supplementary tool for data analysis to provide actionable insights that drive strategies. Drove a 30%+ increase in MQL-to-SQL conversion by analyzing pipeline metrics, identifying growth opportunities, and optimizing campaign targeting across multiple SaaS products. Led SEO and email marketing planning as well as B2B keyword research initiatives, incorporating A/B testi
Marketing Consultant at Matilda Marketing Services
March 1, 2024 - April 30, 2025
Analyzed campaign performance and provided actionable insights to optimize marketing efforts and conducted market research to identify trends, customer preferences, and competitive landscape. Developed and implemented comprehensive marketing strategies tailored to products and target audience. Developed and implemented comprehensive digital marketing strategies across various platforms including SEO, social media, and email marketing.
Marketing Specialist at Cam Clark Ford
August 1, 2023 - March 31, 2024
Orchestrated Facebook ad campaigns and managed Google Ads budget with Google Analytics and GA4, achieving remarkable results with a 40% surge in conversion rates and a 20% increase in impressions. Strategically aligned Growth Marketing Plans with organizational goals, showcasing proficiency in Project Management and a keen understanding of target audience preferences. Demonstrated adeptness in website maintenance using WordPress, maximising CRM and preparation of reports. Spearheaded end-to-end marketing campaigns, emphasizing a data-driven approach. Applied SEO, SEM, email marketing strategies to optimize online visibility and drive targeted traffic. Effectively managed advertising budgeting, ensuring a judicious allocation of resources for optimal ROI.
Product Specialist at Ozaru Limited
April 1, 2022 - April 30, 2023
Coordinated and documented Product Management tasks (Website and mobile app building), such as backlog refinement and UI/UX design using advanced project management tools or frameworks like Scrum, Asana, Clickup and Figma. Articulated and updated product narratives throughout the Product lifecycle, and delivered Agile communications of product updates to key stakeholders. Developed integrated marketing strategies for GTM strategies by collaborating with cross-functional teams across various marketing channels.
Growth Marketing Associate at Ozaru Limited
June 1, 2021 - March 31, 2022
Served as the central marketing liaison, project managing, briefings, feedback, development, and consumer-facing execution. Generated a significant 300% organic growth in Twitter followers and over 600% Discord growth for projects. Strategized, established, launched, and oversaw growth initiatives such as email marketing, blog content and digital promotional campaigns.
Content Marketing Specialist at Growth Marketer Academy
January 1, 2020 - May 31, 2020
Assisted in online marketing campaigns such as webinars and growth marketing bootcamps. Utilized SEO-optimized articles to enhance visibility and growth for increasing retention and conversion rates.
Marketing Analyst at Semios
June 1, 2024 - June 15, 2024
Using project management tools like Jira and Asana to coordinate cross-functional marketing initiatives, track campaign progress, and ensure timely delivery of project milestones. Analyzed data from multiple sources to provide actionable insights and identify market trends using Google Analytics, SEMrush, Intercom, Google Ads, enabling real-time performance tracking and contributing to a 10% increase in marketing-qualified leads. Created dashboards and reports using Salesforce, HubSpot, and Google Looker Studio to monitor KPIs, ROI, and customer engagement metrics. Drove a 30%+ increase in MQL-to-SQL conversion by analyzing pipeline metrics, identifying growth opportunities, and optimizing campaign targeting. Led SEO and email marketing planning as well as B2B keyword research initiatives, incorporating A/B testing to refine ad targeting and maximize campaign effectiveness. Collaborated with marketing, product, and sales teams to create strategic plans, manage CRM, marketing automation
Marketing Consultant at Matilda Marketing Services
March 1, 2024 - April 30, 2025
Analyzed campaign performance and provided actionable insights to optimize marketing efforts. Conducted market research to identify trends, customer preferences, and competitive landscape. Developed and implemented comprehensive marketing strategies tailored to products and target audiences. Implemented digital marketing strategies across various platforms including SEO, social media, and email marketing.
Marketing Specialist at Cam Clark Ford
August 1, 2023 - March 31, 2024
Orchestrated Facebook ad campaigns and managed Google Ads budget with Google Analytics and GA4, achieving a 40% surge in conversion rates and a 20% increase in impressions. Strategically aligned growth marketing plans with organizational goals, demonstrating proficiency in project management and understanding of target audience preferences. Managed website maintenance using WordPress, maximized CRM usage, and prepared reports. Spearheaded end-to-end marketing campaigns, applying SEO, SEM, and email marketing strategies to optimize online visibility and drive targeted traffic. Managed advertising budgets to ensure optimal ROI.
Product Specialist at Ozaru Limited
April 1, 2022 - April 30, 2023
Coordinated and documented product management tasks for website and mobile app development using Scrum, Asana, Clickup, and Figma. Maintained product narratives and communicated product updates to stakeholders using Agile methods. Developed integrated GTM marketing strategies working with cross-functional teams across various marketing channels.
Growth Marketing Associate at Ozaru Limited
June 1, 2021 - March 31, 2022
Served as central marketing liaison managing project briefs, feedback, development, and consumer-facing execution. Generated 300% organic growth in Twitter followers and over 600% growth in Discord communities. Strategized and launched growth initiatives including email marketing, blog content, and digital promotional campaigns.
Content Marketing Specialist at Growth Marketer Academy
January 1, 2020 - May 31, 2020
Assisted in online marketing campaigns such as webinars and growth marketing bootcamps. Used SEO-optimized articles to enhance visibility, increase retention, and improve conversion rates.

Education

Bachelor's Degree at Hong Kong Baptist University
January 1, 2017 - December 31, 2021
Bachelor at Hong Kong Baptist University
January 1, 2017 - December 31, 2021
Bachelor of Communication at Hong Kong Baptist University
January 1, 2017 - January 1, 2021
Summer Exchange Program at The University of British Columbia
July 1, 2019 - August 1, 2019

Qualifications

Amazon Cloud Practitioner Essentials
January 1, 2023 - December 31, 2023
Google Project Management: Agile Project Management
January 1, 2023 - December 31, 2023
Project Management Simplified
January 1, 2023 - December 31, 2023
Big Data Analytics: Opportunities, Challenges and the future
January 1, 2023 - December 31, 2023
Amazon Cloud Practitioner Essentials
January 1, 2023 - December 31, 2023
Google Project Management: Agile Project Management
January 1, 2023 - December 31, 2023
Project Management Simplified
January 1, 2023 - December 31, 2023
Big Data Analytics: Opportunities, Challenges and the Future
January 1, 2023 - December 31, 2023
AWS Cloud Practitioner Essentials
January 11, 2030 - April 19, 2026
Google Project Management: Agile Project Management
January 11, 2030 - April 19, 2026
Big Data Analytics: Opportunities, Challenges and the Future
January 11, 2030 - April 19, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Other