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I’m Chia An Liu, a UX/UI Designer and digital designer who turns client briefs and complex requirements into clear, user-centered web and app experiences. I use AI-assisted workflows alongside strong design judgment—planning user journeys, wireframes, and interactive prototypes, then refining layouts and interaction ideas into accessible, production-ready UI. In my recent agency role, I translate briefs into scalable design systems and reusable UI components, collaborating closely with creative leads, developers, marketing, and SEO teams. Previously, I led a major redesign of the My FamilyMart app, improved engagement through user research and usability testing, and streamlined design systems to reduce development time—while also contributing to accessibility, website health, and overall digital performance.…I’m Chia An Liu, a UX/UI Designer and digital designer who turns client briefs and complex requirements into clear, user-centered web and app experiences. I use AI-assisted workflows alongside strong design judgment—planning user journeys, wireframes, and interactive prototypes, then refining layouts and interaction ideas into accessible, production-ready UI. In my recent agency role, I translate briefs into scalable design systems and reusable UI components, collaborating closely with creative leads, developers, marketing, and SEO teams. Previously, I led a major redesign of the My FamilyMart app, improved engagement through user research and usability testing, and streamlined design systems to reduce development time—while also contributing to accessibility, website health, and overall digital performance.

Chia An Liu

UX Designer, UI Designer, Graphic Designer, +4

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I’m Chia An Liu, a UX/UI Designer and digital designer who turns client briefs and complex requirements into clear, user-centered web and app experiences. I use AI-assisted workflows alongside strong design judgment—planning user journeys, wireframes, and interactive prototypes, then refining layouts and interaction ideas into accessible, production-ready UI. In my recent agency role, I translate briefs into scalable design systems and reusable UI components, collaborating closely with creative leads, developers, marketing, and SEO teams. Previously, I led a major redesign of the My FamilyMart app, improved engagement through user research and usability testing, and streamlined design systems to reduce development time—while also contributing to accessibility, website health, and overall digital performance.…I’m Chia An Liu, a UX/UI Designer and digital designer who turns client briefs and complex requirements into clear, user-centered web and app experiences. I use AI-assisted workflows alongside strong design judgment—planning user journeys, wireframes, and interactive prototypes, then refining layouts and interaction ideas into accessible, production-ready UI. In my recent agency role, I translate briefs into scalable design systems and reusable UI components, collaborating closely with creative leads, developers, marketing, and SEO teams. Previously, I led a major redesign of the My FamilyMart app, improved engagement through user research and usability testing, and streamlined design systems to reduce development time—while also contributing to accessibility, website health, and overall digital performance.

Available to hire

I’m Chia An Liu, a UX/UI Designer and digital designer who turns client briefs and complex requirements into clear, user-centered web and app experiences. I use AI-assisted workflows alongside strong design judgment—planning user journeys, wireframes, and interactive prototypes, then refining layouts and interaction ideas into accessible, production-ready UI.

In my recent agency role, I translate briefs into scalable design systems and reusable UI components, collaborating closely with creative leads, developers, marketing, and SEO teams. Previously, I led a major redesign of the My FamilyMart app, improved engagement through user research and usability testing, and streamlined design systems to reduce development time—while also contributing to accessibility, website health, and overall digital performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Surge Marketing Solutions UIUX Designer - Agency at Surge Marketing Solutions

June 1, 2025 - Present

Translates client briefs into user-centered digital experiences using AI-assisted workflows to explore concepts, layouts, and interaction ideas. Designs websites, landing pages, and reusable UI components while building scalable design systems and maintaining visual consistency. Collaborates with creative leads, developers, marketing, and SEO teams to deliver accessible, production-ready experiences. Contributes to a platform serving 310+ active members and processing 256+ event bookings, improving responsive and accessibility-focused outcomes to achieve high website health and accessibility scores.

UI/UX Designer at Surge Marketing Solutions

June 1, 2025 - Present

Interpreted client briefs and translated them into creative, effective design solutions. Provided design revisions and ensured client satisfaction with final deliverables. Used Figma to design website visuals, banners, landing pages, and UI components in collaboration with the web development team. Worked closely with the Creative Lead, marketing team, SEO specialists, and developers to deliver cohesive and high-quality outputs. Managed multiple design projects simultaneously while maintaining deadlines. Supported the development of a platform serving over 310 active members and processing 256+ event booking tickets. Contributed to achieving a 94% website health score and a 95% accessibility score through responsive and accessibility-focused design improvements.

UX Designer (Contracted) at Sainsbury’s

November 1, 2023 - January 1, 2024

Designed and optimized user journeys, user flows, sitemaps, information architecture, wireframes, UI designs, and interactive prototypes to improve the digital experience. Managed project timelines and deliverables to ensure on-time execution and alignment with business objectives and user goals. Worked with stakeholders to align priorities, iterate based on user feedback, and improve usability and accessibility.

UX Designer at Sainsbury’s

November 1, 2023 - January 31, 2024

Designed and optimised user journeys, flows, site maps, information architecture, wireframes, UI designs, and interactive prototypes, effectively communicating design concepts and interactions to enhance the overall digital experience. Managed project timelines and deliverables, ensuring on-time execution and alignment with business objectives and user goals. Engaged with stakeholders to align on business objectives and ensure customer needs were addressed, iterating designs based on user feedback to improve usability and accessibility.

UIUX Designer - Retail at Accudata (FamilyMart Taiwan)

September 1, 2021 - August 1, 2023

Led an end-to-end redesign of the My FamilyMart app, boosting user engagement through user research, prototyping, and usability testing. Directed UX research and strategy for cross-platform B2B SaaS solutions, translating research into product requirements and improving enterprise user experiences. Conducted interviews, surveys, A/B testing, and usability testing, increasing engagement for an e-commerce platform. Streamlined mobile UI, improved visual hierarchy and accessibility, built and maintained consistent design systems, reduced development time, and supported Agile multi-platform prototyping to address the majority of identified pain points. Communicated complex requirements to non-technical audiences and improved design handoff quality to accelerate development efficiency.

UI/UX Designer - Retail at Accudata (FamilyMart Taiwan)

September 1, 2021 - August 31, 2023

Spearheaded the end-to-end redesign of the My FamilyMart app in a scale-up environment, boosting user engagement by 25% through user research, prototyping, and usability testing. Led UX research and strategy for cross-platform B2B SaaS solutions, conducting qualitative and quantitative research, defining product requirements, and improving enterprise user experiences, contributing to OKRs. Conducted in-depth user research (interviews, surveys, A/B testing, usability testing), leading to a 12% increase in engagement for an e-commerce platform. Streamlined UI for a digital mobile app, improving visual hierarchy and accessibility, contributing to over six million app downloads. Designed and maintained a consistent visual language and scalable design systems, reducing development time by 60% and ensuring alignment with brand guidelines to enhance usability and efficiency. Achieved over $100 million in annual revenue by designing an innovative business model, informed by user research and d

Graphic Designer - Digital Marketing at MXPX

July 1, 2020 - August 31, 2021

Collaborated with cross-functional teams to deliver integrated marketing campaigns across digital platforms, including web design, email marketing, and social media content. Designed and executed graphic elements for digital and print, ensuring alignment with brand guidelines and elevating brand positioning. Managed homepage designs, ensuring a seamless user experience and creative impact through constant iteration and feedback from stakeholders. Assisted in the development of toolkits and guidelines to ensure best practices across all design assets. Championing user-centric design principles, ensuring products are intuitive, accessible, and delightful for users.