Ana Isabel Rodrigues

Built and ran an end-to-end subscription digital business with ready-to-use marketing content for real estate agents in Portugal. Owned positioning and offer/product development, campaign and content planning, customer acquisition, and platform operations. Oversaw growth and performance tracking, managed platform processes and automations, and applied AI in marketing workflows. Led operations with a focus on scale and retention, supporting landing pages, lead generation, email sequences, and paid media to bring agents into the platform. Also managed social media presence and ongoing member support, coordinating internal and external contributors (e.g., designers and media partners) when needed.

Owned the marketing and communications plan for a Keller Williams real estate franchise. Covered brand and content, digital channels, events, and lead generation. Worked as full-time marketing lead starting in 09/2021 and managed execution across multiple marketing touchpoints to support franchise growth and customer acquisition.

Managed clients in real estate, tourism, and wine. Identified customer needs, wrote content, and coordinated communications across social media and website projects with design and product teams. Ensured delivery alignment between customer objectives and creative/production execution, supporting brand communication and digital presence.