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Hello! I'm a results-driven Senior Marketing & Business Strategist with 4+ years of experience developing and executing customer-centric marketing strategies. I have led brand growth, digital transformation, and performance optimization across e-commerce, brand and product development, and digital marketing, delivering measurable improvements in sales, market share, and customer engagement. I thrive in cross-functional environments and excel at turning consumer insights into scalable growth initiatives. I'm currently expanding my expertise with a Master’s in Artificial Intelligence for Business, focusing on machine learning, Generative AI, and cloud computing (AWS, Google Cloud, Azure) to drive data-driven optimization and accelerate market growth through strategic innovation.…Hello! I'm a results-driven Senior Marketing & Business Strategist with 4+ years of experience developing and executing customer-centric marketing strategies. I have led brand growth, digital transformation, and performance optimization across e-commerce, brand and product development, and digital marketing, delivering measurable improvements in sales, market share, and customer engagement. I thrive in cross-functional environments and excel at turning consumer insights into scalable growth initiatives. I'm currently expanding my expertise with a Master’s in Artificial Intelligence for Business, focusing on machine learning, Generative AI, and cloud computing (AWS, Google Cloud, Azure) to drive data-driven optimization and accelerate market growth through strategic innovation.

Ana Beatriz Herazo

Content Creator, Brand Strategist, Content Strategist, +7

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Hello! I'm a results-driven Senior Marketing & Business Strategist with 4+ years of experience developing and executing customer-centric marketing strategies. I have led brand growth, digital transformation, and performance optimization across e-commerce, brand and product development, and digital marketing, delivering measurable improvements in sales, market share, and customer engagement. I thrive in cross-functional environments and excel at turning consumer insights into scalable growth initiatives. I'm currently expanding my expertise with a Master’s in Artificial Intelligence for Business, focusing on machine learning, Generative AI, and cloud computing (AWS, Google Cloud, Azure) to drive data-driven optimization and accelerate market growth through strategic innovation.…Hello! I'm a results-driven Senior Marketing & Business Strategist with 4+ years of experience developing and executing customer-centric marketing strategies. I have led brand growth, digital transformation, and performance optimization across e-commerce, brand and product development, and digital marketing, delivering measurable improvements in sales, market share, and customer engagement. I thrive in cross-functional environments and excel at turning consumer insights into scalable growth initiatives. I'm currently expanding my expertise with a Master’s in Artificial Intelligence for Business, focusing on machine learning, Generative AI, and cloud computing (AWS, Google Cloud, Azure) to drive data-driven optimization and accelerate market growth through strategic innovation.

Available to hire

Hello! I’m a results-driven Senior Marketing & Business Strategist with 4+ years of experience developing and executing customer-centric marketing strategies. I have led brand growth, digital transformation, and performance optimization across e-commerce, brand and product development, and digital marketing, delivering measurable improvements in sales, market share, and customer engagement. I thrive in cross-functional environments and excel at turning consumer insights into scalable growth initiatives.

I’m currently expanding my expertise with a Master’s in Artificial Intelligence for Business, focusing on machine learning, Generative AI, and cloud computing (AWS, Google Cloud, Azure) to drive data-driven optimization and accelerate market growth through strategic innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Advanced

Work Experience

Account & Ads Manager at Amazon Hub

May 1, 2025 - Present

Spearhead Amazon Hub portfolio leadership for premium vitamin brands: conduct in-depth competitive analyses, define go-to-market positioning, and secure sales growth and market-share gains. Lead the end-to-end launch of TikTok Shop Europe, architecting positioning, content and sales strategies to deliver rapid platform adoption and significant revenue uplift. Pioneer generative AI platforms to automate A+ content creation and localization, and develop decision-tree models for data-driven optimization of Amazon sales and advertising.

Account & Ads Manager Amazon Hub at Amazon Hub

May 1, 2025 - Present

Spearheaded Amazon Hub portfolio leadership for premium vitamin brands, conducted in-depth competitive analyses, defined go-to-market positioning, and secured sales growth and market-share gains. Led the end-to-end launch of TikTok Shop Europe, architecting positioning, content, and sales strategies to drive rapid platform adoption and revenue uplift. Pioneered generative AI platforms to automate A+ content creation and localization, and developed decision-tree models for data-driven optimization of Amazon sales and advertising.

Account & Ads Manager at Amazon Hub

May 1, 2025 - Present

Spearhead Amazon Hub portfolio leadership for premium vitamin brands: conduct in-depth competitive analyses, define go-to-market positioning, and secure sales growth and market-share gains. Led the end-to-end launch of TikTok Shop Europe, architecting positioning, content and sales strategies to deliver rapid platform adoption and revenue uplift. Pioneered generative AI platforms to automate A+ content creation and localization, and developed decision-tree models for data-driven optimization of Amazon sales and advertising.

Senior Marketing Manager & Brand Manager at Procter & Gamble

September 1, 2024 - September 16, 2025

Led customer-centric, data-driven brand growth strategies for innovative products, optimizing market entry and driving performance. Spearheaded cross-functional teams to align product launches with customer needs, contributing to 127% YoY sales growth and a 0.6% increase in market share. Led the launch of new product segments using consumer insights and digital tools, positioning the brand as a market leader in customer experience and engagement. Defined a long-term sustainability roadmap, leading the transition to 50% recycled plastic bottles.

Senior Marketing Manager & Brand Manager at Procter & Gamble

September 1, 2024 - September 16, 2025

Led the development and execution of customer-centric, data-driven brand growth strategies for innovative products, optimizing market entry and driving performance. Spearheaded cross-functional teams to align product launches with customer needs, contributing to a 127% YoY sales growth and a 0.6% increase in market share. Led the launch of new product segments, defined a long-term sustainability roadmap, and steered the transition to 50% recycled plastic bottles.

Senior Marketing Manager & Brand Manager at Procter & Gamble

September 1, 2024 - September 16, 2025

Led the development and execution of customer-centric, data-driven brand growth strategies for innovative products, optimizing market entry and driving performance. Spearheaded cross-functional teams to align product launches with customer needs, contributing to 127% YoY sales growth and a 0.6% increase in market share. Led the launch of new product segments using consumer insights and digital tools, positioning the brand as a market leader in customer experience and engagement. Defined a long-term sustainability roadmap, leading the transition to 50% recycled plastic bottles.

Junior Marketing Manager at Procter & Gamble

August 1, 2023 - September 16, 2025

Omni-channel Campaign Leadership: Designed and deployed regional media toolkits and digital-in-store advertising, reinforcing brand identity and extending campaign lifespan. E-Commerce & Digital Acceleration: Drove a 25% uplift in online conversions by launching targeted e-commerce ads campaigns on TikTok, Meta & Amazon, improving product visibility and ROI. Stakeholder & Budget Optimization: Negotiated celebrity endorsements and retailer partnerships, securing premium placements and agencies performance. UGC & Influencer Excellence: Launched the brand’s inaugural UGC campaign, delivering 7M+ views and a 2.4% engagement rate—130% above benchmark. Budget & Performance Optimization: Managed a highly complex marketing budget, reallocating funds to high-impact channels and ensuring 100% on-track execution.

Junior Marketing Manager at Procter & Gamble

August 1, 2023 - September 16, 2025

Omni-channel campaign leadership including regional media toolkits and digital-in-store advertising to reinforce brand identity. Drove a 25% uplift in online conversions by launching targeted e-commerce ads campaigns on TikTok, Meta & Amazon, improving product visibility and ROI. Managed stakeholder and budget optimization through celebrity endorsements and retailer partnerships. Led inaugural UGC campaign achieving 7M+ views and 2.4% engagement, 130% above benchmark. Ensured 100% on-track budget execution.

Junior Marketing Manager at Procter & Gamble

August 1, 2023 - September 16, 2025

Omni-channel campaign leadership: designed and deployed regional media toolkits and digital-in-store advertising, reinforcing brand identity and extending campaign lifespan. Drove a 25% uplift in online conversions by launching targeted e-commerce ads campaigns on TikTok, Meta & Amazon, improving product visibility and ROI. Stakeholder & budget optimization: negotiated celebrity endorsements and retailer partnerships, securing premium placements and agencies performance. Labeled UGC & influencer excellence: launched the brand’s inaugural UGC campaign, delivering 7M+ views and a 2.4% engagement rate—130% above benchmark. Budget & performance optimization: managed a high-complexity marketing budget, reallocating funds to high-impact channels and ensuring 100% on-track execution.