I'm Ana Carolina Amorim, a results-driven Brand & Project Manager with a passion for Digital Marketing and Social Media. I specialize in building communities and growth strategies, leading cross-functional teams to deliver high-impact brand initiatives. With a background in CPG marketing, P&L management, and an innovation pipeline, I translate consumer insights into revenue growth, optimize trade strategies, and create consumer-centric campaigns. I thrive in time-sensitive environments where maintaining brand consistency is key to seizing opportunities.

Ana Carolina Amorim

I'm Ana Carolina Amorim, a results-driven Brand & Project Manager with a passion for Digital Marketing and Social Media. I specialize in building communities and growth strategies, leading cross-functional teams to deliver high-impact brand initiatives. With a background in CPG marketing, P&L management, and an innovation pipeline, I translate consumer insights into revenue growth, optimize trade strategies, and create consumer-centric campaigns. I thrive in time-sensitive environments where maintaining brand consistency is key to seizing opportunities.

Available to hire

I’m Ana Carolina Amorim, a results-driven Brand & Project Manager with a passion for Digital Marketing and Social Media. I specialize in building communities and growth strategies, leading cross-functional teams to deliver high-impact brand initiatives. With a background in CPG marketing, P&L management, and an innovation pipeline, I translate consumer insights into revenue growth, optimize trade strategies, and create consumer-centric campaigns. I thrive in time-sensitive environments where maintaining brand consistency is key to seizing opportunities.

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Language

English
Fluent
Spanish; Castilian
Advanced
French
Advanced
Portuguese
Fluent

Work Experience

Brand & Project Manager at MADHUB INC.
July 1, 2024 - February 1, 2025
Lead cross-functional teams to execute marketing initiatives, ensuring alignment with financial and marketplace targets. Develop and implement strategic brand positioning, optimizing P&L performance. Analyzing ROI and ensuring efficient allocation of resources. Spearhead the creation of consumer-driven innovation strategies, launching new brand extensions.
Marketing Director & Founder at ENERGY CREATIVE MARKETING
October 1, 2022 - Present
Drive brand growth strategies for social media, optimizing digital marketing efforts to boost engagement and revenue. Develop and execute performance-driven advertising & promotional plans. Analyze market trends and consumer insights to create high-converting brand campaigns.
Digital Marketing Manager at ANS PERFORMANCE
May 1, 2021 - October 1, 2022
Managed brand equity and digital presence, leading influencer collaborations and social media campaigns. Developed and launched integrated marketing strategies, optimizing digital touchpoints to drive conversions. Collaborated with sales and finance teams to ensure marketing initiatives aligned with revenue growth objectives.
Graphic Designer, Marketing International Sales at IOVATE HEALTH SCIENCES
June 1, 2017 - July 1, 2020
Supported brand expansion and innovation pipeline, adapting U.S.-led campaigns for international markets. Led projects related to advertising, packaging, and trade materials, ensuring compliance with global brand standards. Led projects involving marketing, sales, and distribution teams, ensuring smooth execution of brand campaigns. Managed external agencies and vendors, overseeing the production of marketing materials for global markets. Developed P&L-aligned marketing strategies, optimizing product merchandising, pricing, and positioning.
Web Graphic Designer, Sales Department at MINDGEEK
January 1, 2012 - December 1, 2016
Managed B2C marketing campaigns, optimizing consumer engagement and ad performance. Developed branding and marketing materials to support digital sales initiatives.

Education

Marketing Specialization at Cidade University
January 1, 2006 - January 1, 2008
Bachelor in Communication & Journalism at Cidade University
January 1, 2002 - January 1, 2005
Diploma in Graphic Application & Desktop Publishing at Concordia University
January 1, 2011 - January 1, 2012

Qualifications

International Coaching Certification – IGT International
January 1, 2024 - April 7, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services