Available to hire
I’m Ana Carolina Amorim, a results-driven Brand & Project Manager with a passion for Digital Marketing and Social Media. I specialize in building communities and growth strategies, leading cross-functional teams to deliver high-impact brand initiatives. With a background in CPG marketing, P&L management, and an innovation pipeline, I translate consumer insights into revenue growth, optimize trade strategies, and create consumer-centric campaigns. I thrive in time-sensitive environments where maintaining brand consistency is key to seizing opportunities.
Experience Level
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Advanced
French
Advanced
Portuguese
Fluent
Work Experience
Brand & Project Manager at MADHUB INC.
July 1, 2024 - February 1, 2025Lead cross-functional teams to execute marketing initiatives, ensuring alignment with financial and marketplace targets. Develop and implement strategic brand positioning, optimizing P&L performance. Analyzing ROI and ensuring efficient allocation of resources. Spearhead the creation of consumer-driven innovation strategies, launching new brand extensions.
Marketing Director & Founder at ENERGY CREATIVE MARKETING
October 1, 2022 - PresentDrive brand growth strategies for social media, optimizing digital marketing efforts to boost engagement and revenue. Develop and execute performance-driven advertising & promotional plans. Analyze market trends and consumer insights to create high-converting brand campaigns.
Digital Marketing Manager at ANS PERFORMANCE
May 1, 2021 - October 1, 2022Managed brand equity and digital presence, leading influencer collaborations and social media campaigns. Developed and launched integrated marketing strategies, optimizing digital touchpoints to drive conversions. Collaborated with sales and finance teams to ensure marketing initiatives aligned with revenue growth objectives.
Graphic Designer, Marketing International Sales at IOVATE HEALTH SCIENCES
June 1, 2017 - July 1, 2020Supported brand expansion and innovation pipeline, adapting U.S.-led campaigns for international markets. Led projects related to advertising, packaging, and trade materials, ensuring compliance with global brand standards. Led projects involving marketing, sales, and distribution teams, ensuring smooth execution of brand campaigns. Managed external agencies and vendors, overseeing the production of marketing materials for global markets. Developed P&L-aligned marketing strategies, optimizing product merchandising, pricing, and positioning.
Web Graphic Designer, Sales Department at MINDGEEK
January 1, 2012 - December 1, 2016Managed B2C marketing campaigns, optimizing consumer engagement and ad performance. Developed branding and marketing materials to support digital sales initiatives.
Education
Marketing Specialization at Cidade University
January 1, 2006 - January 1, 2008Bachelor in Communication & Journalism at Cidade University
January 1, 2002 - January 1, 2005Diploma in Graphic Application & Desktop Publishing at Concordia University
January 1, 2011 - January 1, 2012Qualifications
International Coaching Certification – IGT International
January 1, 2024 - April 7, 2026Industry Experience
Consumer Goods, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
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