The photographic project that aims to portray how contemporary social construction imposes the need for labels, where the character who does not see himself represented by the media, does not feel like he belongs to the rising trends and constantly feels pressured to adapt to a certain category. The images will represent physical and emotional moments, where the character enters society's perception of certain tasks to belong to a certain category/label. Using signs and references, we want to bring to light the distress of moving through different spectrums without a feeling of belonging. #photo
- Creative Director
- Executive Producer
- Photographer