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Marketing professional specialized in social media strategy, content creation, and data-driven optimization. Experienced managing and promoting retail, events, and brand campaigns through coordinated content calendars, paid ads, and performance analytics. Skilled in audience engagement, brand consistency, and KPI monitoring to improve reach and results. Holds a strong academic background in tech-enabled marketing and digital strategy, with continued education in digital marketing and social media management.…Marketing professional specialized in social media strategy, content creation, and data-driven optimization. Experienced managing and promoting retail, events, and brand campaigns through coordinated content calendars, paid ads, and performance analytics. Skilled in audience engagement, brand consistency, and KPI monitoring to improve reach and results. Holds a strong academic background in tech-enabled marketing and digital strategy, with continued education in digital marketing and social media management.

Ana de la Rosa

Social Media Manager, Community Manager, Digital Marketer, +2

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Marketing professional specialized in social media strategy, content creation, and data-driven optimization. Experienced managing and promoting retail, events, and brand campaigns through coordinated content calendars, paid ads, and performance analytics. Skilled in audience engagement, brand consistency, and KPI monitoring to improve reach and results. Holds a strong academic background in tech-enabled marketing and digital strategy, with continued education in digital marketing and social media management.…Marketing professional specialized in social media strategy, content creation, and data-driven optimization. Experienced managing and promoting retail, events, and brand campaigns through coordinated content calendars, paid ads, and performance analytics. Skilled in audience engagement, brand consistency, and KPI monitoring to improve reach and results. Holds a strong academic background in tech-enabled marketing and digital strategy, with continued education in digital marketing and social media management.

Available to hire

Marketing professional specialized in social media strategy, content creation, and data-driven optimization. Experienced managing and promoting retail, events, and brand campaigns through coordinated content calendars, paid ads, and performance analytics.

Skilled in audience engagement, brand consistency, and KPI monitoring to improve reach and results. Holds a strong academic background in tech-enabled marketing and digital strategy, with continued education in digital marketing and social media management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Marketing Manager at San Pedro Garza García (Mexico)

April 1, 2025 - Present

Planned and executed marketing strategies for social media, digital campaigns, and brand positioning in regenerative medicine, anti-aging, and aesthetics. Created content calendars, graphics, and campaigns to increase audience engagement and brand awareness. Monitored analytics and KPIs to optimize campaigns and improve results. Coordinated with internal teams and external partners for cohesive messaging and visual identity. Managed marketing projects including timelines and budgets.

Marketing Coordinator / Marketing Manager at Line Friends, Sanrio, Mattel (Mexico)

December 1, 2024 - April 30, 2025

Coordinated marketing campaigns for brands across digital and offline channels. Developed social media content strategies, email marketing, and promotional materials tailored to each brand. Analyzed campaign performance and provided data-driven recommendations to optimize engagement and reach. Collaborated with creative and sales teams to ensure consistent brand messaging and visual identity. Managed timelines, budgets, and deliverables for multiple marketing projects simultaneously.

Social Media Manager at Fibra Shop (Querétaro, México)

March 1, 2024 - June 30, 2024

Managed social media platforms to promote stores, events, and promotions. Created engaging content highlighting retail offers, events, and seasonal campaigns. Planned and executed digital marketing campaigns, including paid ads to increase foot traffic and engagement. Monitored analytics to optimize content strategy and improve audience interaction. Coordinated with tenants and internal teams to ensure consistent branding and messaging.

Community Manager at Domus Agency (Querétaro, México)

March 1, 2023 - November 30, 2023

Managed social media accounts and created content to showcase real estate properties. Assisted with digital marketing campaigns to attract buyers and renters. Tracked performance metrics and optimized engagement. Collaborated with sales and creative teams to maintain consistent branding and messaging.

Social Media Specialist at Timeless Brands (San Pedro Garza García, México)

July 1, 2022 - December 31, 2024

Specialized in social media content creation and support for brand marketing activities, including content planning and execution to promote products and campaigns.

Marketing Manager at IDUNNA (San Pedro Garza García, México)

July 1, 2022 - December 31, 2024

Planned and executed social media marketing and digital brand positioning initiatives, including campaign planning, content calendar management, graphics, and KPI tracking to improve engagement and awareness.