Ana Paola Delgado López

Designed and created visual concepts for 9 brands in group, including branding, marketing materials, and digital media for El Taconazo Taquerías and BHouse. Guided and mentored 3 junior designers. Partnered with marketing team to prepare web graphics/materials and with printers to maintain high standards for printed collateral, ensuring deadlines were met. Defined corporate identities for 4 restaurants, including logos, packaging, event posters, sale flyers, menus, interior designs/installations, and window/wall graphics. Developed emails, templates, and style guides for multiple brands.

Lead and manage a cross-functional creative team of 6 (designers + community managers), defining priorities, workflows, sprint planning, deliverables, deadlines, and quality standards across multiple restaurant brands. Function as Senior IC designer while overseeing full creative execution workstream: branding systems, digital marketing assets, packaging, print production, environmental graphics, web graphics, and 360 visual campaigns for El Taconazo Taquerías, BHouse, and C-ramik. Partner with Marketing leadership to plan and execute omnichannel campaigns, supervising social content, asset planning, creative direction, visual consistency, and brand governance. Own branding definition and corporate identity development: logos, packaging, event posters, promo flyers, menus, interior environmental graphics, window/wall graphics and installation visual experiences. Manage multiple projects concurrently (100+ assets/month), coordinating with agencies, external vendors, and printers to mai

Created visual concepts for multiple brands, including Tacos Pampas, Pampas Restaurants/Pampas Kids, El Taconazo, and BHouse, defining corporate identities for all 4 restaurants and ensuring design consistency across projects. Designed logos, ads, emails, templates, style guides, packaging, event posters, sale flyers, menus, interior designs and installations, and window/wall graphics. Developed brand for El Taconazo Taquerías, including aiding with new location openings. Refreshed branding for Pampas Restaurantes, Tacos Pampas, and BHouse. Partnered with marketing on web graphics/materials and maintained high standards for printed collateral, interior signage, POP displays, and menus in collaboration with printers.