Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Curious and data-driven marketer transitioning from operations and customer service to digital marketing. I combine analytical precision from 10+ years in logistics and coordination with new hands-on experience in SEO, paid media, automation, and content strategy. Currently contributing to real campaigns and community growth projects with a focus on engagement metrics, audience insights, and measurable impact. Passionate about storytelling, process optimization, and learning new tools that drive business performance.…Curious and data-driven marketer transitioning from operations and customer service to digital marketing. I combine analytical precision from 10+ years in logistics and coordination with new hands-on experience in SEO, paid media, automation, and content strategy. Currently contributing to real campaigns and community growth projects with a focus on engagement metrics, audience insights, and measurable impact. Passionate about storytelling, process optimization, and learning new tools that drive business performance.

Ana Díaz Aláez





Curious and data-driven marketer transitioning from operations and customer service to digital marketing. I combine analytical precision from 10+ years in logistics and coordination with new hands-on experience in SEO, paid media, automation, and content strategy. Currently contributing to real campaigns and community growth projects with a focus on engagement metrics, audience insights, and measurable impact. Passionate about storytelling, process optimization, and learning new tools that drive business performance.…Curious and data-driven marketer transitioning from operations and customer service to digital marketing. I combine analytical precision from 10+ years in logistics and coordination with new hands-on experience in SEO, paid media, automation, and content strategy. Currently contributing to real campaigns and community growth projects with a focus on engagement metrics, audience insights, and measurable impact. Passionate about storytelling, process optimization, and learning new tools that drive business performance.

Available to hire

Curious and data-driven marketer transitioning from operations and customer service to digital marketing. I combine analytical precision from 10+ years in logistics and coordination with new hands-on experience in SEO, paid media, automation, and content strategy.
Currently contributing to real campaigns and community growth projects with a focus on engagement metrics, audience insights, and measurable impact. Passionate about storytelling, process optimization, and learning new tools that drive business performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Blog Writer & Content Creator (Internship) at CatSwoppr NGO

July 1, 2025 - Present

Produced 10+ reels and carousels, reaching thousands of views and accounts in 3 months; developed recurring formats combining SEO-based storytelling with visual content; collaborated with an international remote team via Google Drive, CapCut, Canva and WhatsApp to plan and publish content.

Customer Service Coordinator at Mattel EMEA

July 1, 2024 - October 9, 2025

Coordinated marketing displays across 16 EMEA markets; maintained >98% data accuracy; managed stock entries, seasonal transfers and returns; collaborated with Sales and Loss Prevention teams for stock optimization.

Marketing Projects – Ironhack Training (The Sparkle Edit) at The Sparkle Edit

May 1, 2025 - October 9, 2025

Planned a €3K full-funnel marketing launch (Meta, Google, TikTok, Influencers, CRM) focusing on reach and qualified lead generation; built a Looker Studio dashboard tracking ROAS, CPA, CTR, CVR, and submitted across channels; automated UTMs via Make + HubSpot; simulated four-week results: ROAS 3.42, CPA €34.50, 2.7K conversions, 1.7K form submissions.

Marketing Projects – Ironhack Training (The Sparkle Edit) – Inbound/Outbound Campaign at The Sparkle Edit

April 2, 2025 - October 9, 2025

Developed landing page mockups and ad copies; set up GA4 & GTM tracking for CTR, CPA and ROAS; managed media schedule for a 4-week rollout; expected 100 trial sign-ups and 1,200 website visits.

Digital Inbound Campaign Manager at Natura Vet

March 1, 2025 - October 9, 2025

Designed a full-funnel inbound campaign to boost brand awareness and appointment bookings; created blog content, lead magnet and four-email nurturing sequence (open rate target: +45%); built a Typeform quiz linked to HubSpot automation for segmentation by pet type and behaviour; planned social media calendar and influencer outreach; KPIs: reach, website visits, engagement rate (+30% in 3 months).

Blog Writer & Content Creator (Internship) at Catswoppr

July 1, 2025 - Present

Produced 10+ reels and carousels; reached 77K views and 38K accounts in 3 months; 10.4K interactions (87% from non-followers). Increased Instagram followers by +5.6% (2,386 → 2,521); developed recurring formats (Cat's Favorites, Cat Facts) combining SEO-based storytelling with visual content. Collaborated with an international remote team via Google Drive, Cap Cut, Canva and WhatsApp.

Customer Service Coordinator at Mattel EMEA

July 1, 2024 - October 9, 2025

Coordinated marketing displays across 16 EMEA markets; managed order entry for 16 markets with >98% data accuracy via AS400 & Excel macros; created process maps, improved alignment and efficiency; trained new hires and documenting processes.

Warehouse Administrative Assistant at Stradivarius (Index Group)

January 1, 2018 - October 9, 2025

Supported stock control for 270+ stores in 18 countries; maintained 97% inventory accuracy; planned inter-store transfers and seasonal withdrawals; coordinated returns; resolved delivery incidents and improved resolution speed by 20%; collaborated with Sales and Loss Prevention for stock optimization.

Marketing Projects – Ironhack Training at The Sparkle Edit

May 2, 2025 - October 9, 2025

Planned a €3K full-funnel marketing launch focusing on reach and qualified lead generation; built a Looker Studio dashboard tracking ROAS, CPA, CTR, CVR, and submissions; automated UTM tracking and lead nurturing via Make + HubSpot.

Digital Inbound Campaign Manager at Natura Vet

March 1, 2025 - October 9, 2025

Designed a full inbound campaign for a modern veterinary clinic; created blog content, lead magnet and a four-email nurture sequence; automated workflows via HubSpot; planned social media calendar and influencer outreach.