Ana Grossmann

Available to hire

Marketing leader with 4+ years of experience and holding an International Master’s in Marketing Management.

About

Marketing leader with 4+ years of experience and holding an International Master’s in Marketing Management.

I’m Ana Grossmann, a trilingual Brand Marketing Lead driving SaaS growth for B2B and B2C with a strong focus on data-driven acquisition, lifecycle marketing, and funnel optimization across international teams.

I help you:
• Clarify your positioning and messaging
• Build acquisition systems that convert
• Optimize funnels to close adoption gaps
• Launch products and campaigns with impact
• Strengthen lifecycle and retention strategies
• Turn data (CAC, LTV, activation, retention) into actionable growth levers

With experience across SaaS, EdTech, EV, and IoT markets, I combine strategic thinking with hands-on execution. From brand development to paid campaigns, events, webinars, and partner marketing.

If growth feels fragmented, I bring structure, clarity, and momentum.

  • 5 years' experience
  • Joined February 2026

Languages

  • GermanFluent
  • EnglishFluent
  • Spanish; CastilianAdvanced
  • Catalan; ValencianIntermediate

Industry experience

  • Software & Internet
  • Professional Services
  • Education
  • Energy & Utilities
  • Manufacturing
  • Media & Entertainment
  • Other

Work experience· 4 roles

Head of Brand Marketing · evulpo AGOct 2025 – Present · 1 yr 2 mos
Marketing Manager · ZaptecJul 2022 – Jun 2024 · 2 yrs
Growth Marketer · akenza.ioDec 2020 – Mar 2022 · 1 yr 4 mos
Digital Marketing Intern · Sony MusicMay 2018 – May 2019 · 1 yr 1 mo

Education

International Master in Marketing Management · Politecnico di Milano Graduate School of Management2022 – 2023
Bachelor of International Business Management · Oxford Brookes University2016 – 2020

Certifications and awards· 7

P&G CEO Challenge Winner (D/A/CH region)2021
Oxford Brookes University Enterprise Award2019
Spanish Vice-Champion in 420 Sailing (U16, Damen-Team)2014
P&G CEO Challenge 2021 - Winner (D/A/CH Region)2021

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