I am a Law graduate who transitioned into marketing to pursue a long-standing passion for games and content. Over the last 6+ years, I've helped launch and scale game-focused projects, including the gaming branch of Você Sabia, Brazil's largest curiosity channel on YouTube, and supported brand initiatives such as La Roche-Posay with content tailored to gamer audiences. I am a Content Strategy and Media Integration specialist, leading end-to-end social and content workflows. My experience spans content planning and editorial calendars, scriptwriting for short and long-form videos, production support, filming, editing, performance analysis, reporting, and delivery management. I also engage with audiences directly on social platforms, including community interaction and comment management when needed. I manage my own channels under _Email not available. Sign in: https://www.twine.net/signup_ building a community of over 23K on Instagram and 120K on TikTok, handling research, strategy, scripting, filming, editing, publishing, audience interaction, and community building. I am passionate about content creation and have built a personal portfolio through multiple roles in gaming and education-focused content. My track record includes leading multi-platform campaigns, collaborating with international partners, and delivering data-driven insights to optimize growth and engagement across YouTube, Instagram, TikTok, Facebook, Snapchat, and X.

Ana Lúcia da Fonseca Caetano

I am a Law graduate who transitioned into marketing to pursue a long-standing passion for games and content. Over the last 6+ years, I've helped launch and scale game-focused projects, including the gaming branch of Você Sabia, Brazil's largest curiosity channel on YouTube, and supported brand initiatives such as La Roche-Posay with content tailored to gamer audiences. I am a Content Strategy and Media Integration specialist, leading end-to-end social and content workflows. My experience spans content planning and editorial calendars, scriptwriting for short and long-form videos, production support, filming, editing, performance analysis, reporting, and delivery management. I also engage with audiences directly on social platforms, including community interaction and comment management when needed. I manage my own channels under _Email not available. Sign in: https://www.twine.net/signup_ building a community of over 23K on Instagram and 120K on TikTok, handling research, strategy, scripting, filming, editing, publishing, audience interaction, and community building. I am passionate about content creation and have built a personal portfolio through multiple roles in gaming and education-focused content. My track record includes leading multi-platform campaigns, collaborating with international partners, and delivering data-driven insights to optimize growth and engagement across YouTube, Instagram, TikTok, Facebook, Snapchat, and X.

Available to hire

I am a Law graduate who transitioned into marketing to pursue a long-standing passion for games and content. Over the last 6+ years, I’ve helped launch and scale game-focused projects, including the gaming branch of Você Sabia, Brazil’s largest curiosity channel on YouTube, and supported brand initiatives such as La Roche-Posay with content tailored to gamer audiences. I am a Content Strategy and Media Integration specialist, leading end-to-end social and content workflows. My experience spans content planning and editorial calendars, scriptwriting for short and long-form videos, production support, filming, editing, performance analysis, reporting, and delivery management. I also engage with audiences directly on social platforms, including community interaction and comment management when needed. I manage my own channels under Email not available. Sign in: https://www.twine.net/signup building a community of over 23K on Instagram and 120K on TikTok, handling research, strategy, scripting, filming, editing, publishing, audience interaction, and community building.

I am passionate about content creation and have built a personal portfolio through multiple roles in gaming and education-focused content. My track record includes leading multi-platform campaigns, collaborating with international partners, and delivering data-driven insights to optimize growth and engagement across YouTube, Instagram, TikTok, Facebook, Snapchat, and X.

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Experience Level

Expert
Expert
Expert
Expert

Language

English
Fluent
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Social Media Manager at Blue Foxes (Gamology)
August 1, 2025 - Present
Researching, writing copy, and creating visual assets for Gamology's social channels; developing performance reports; writing scripts and recording original content; posting and managing content; coordinating recording sessions with creators.
Content & Brand Integration Specialist at KTO
February 1, 2024 - Present
Analyzing media and brand integration opportunities with partners; coordinating materials; tracking performance; coordinating brand activations; main point of contact between KTO and partners; creating content for KTO's social channels; producing SEO-focused written content.
Community Lead at Gravity Inc.
January 1, 2025 - February 1, 2026
Creating content for studio's social channels; moderating Discord and social platforms; building and executing a community management plan; monitoring performance metrics; producing daily/weekly/monthly reports; publishing notices.
Head of Social Media and Content Creation at Hard Engage
February 1, 2024 - June 1, 2025
Creating content for the studio's social networks; scripting, recording, and editing content for TikTok and Instagram; managing Instagram and Discord communities.
Head of Content Creation and Community Lead at CyberMonkey Studios
August 1, 2023 - June 1, 2025
Creating content for all social networks; scripting, recording and editing for TikTok, Instagram and YouTube; managing Discord community (>1000 participants).
Head of Content Creation and Community Lead at Madruga Studios / MadLab
June 1, 2024 - January 1, 2025
Creating content for studio and store's social networks; scripting, recording and editing for TikTok, Instagram, YouTube; managing community on Instagram and TikTok ( >5,000 followers).
Writer/ Producer at Take 4C Content & Take 4 Games
February 1, 2021 - May 1, 2024
Elaboration and review of video scripts for major clients (La Roche-Posay) and Você Sabia Games channel; directing video production; planning team activities with Notion, Slack, Trello; posting planning and content editing with CapCut and DaVinci Resolve 18; budgeting partnerships for events; market research; adoption of AI tools (ChatGPT) to automate content.
Data Protection and LGPD Lawyer at FTD Educação
December 1, 2021 - February 1, 2023
Data protection and LGPD compliance work as a lawyer in digital law and entertainment.
Lawyer in Digital Law, Entertainment and Compliance at Anders Advocados
February 1, 2018 - November 1, 2021
Lawyer focusing on digital law, entertainment and compliance.
Social Media Manager (Gamology) at Blue Foxes
August 1, 2025 - Present
Acting as a content strategist for Gamology, adapting formats and narratives for YouTube, Facebook, Snapchat, Instagram, and TikTok; researching, writing copy, and creating visual assets; developing performance reports to guide content optimization; writing scripts and recording original content; posting and managing content across platforms; coordinating recording sessions with creators.
Writer/ Producer at Take 4C onte nt & Ta ke 4 Games
February 1, 2021 - May 1, 2024
Elaboration and review of video scripts for major clients (La Roche Posay) and Você Sabia Games (4.9M subscribers); directing video production, including elaboration, review, recording and directing of video script scenes; planning team activities; posting planning and content editing with CapCut and DaVinci Resolve 18; establishing partnership budgets for events and large projects; market research; implementing AI tools (ChatGPT) to improve content.

Education

Pós-Graduação em Marketing e Comunicação at Estácio
February 1, 2023 - December 1, 2024
Pós-Graduação em Digital Law and Compliance at Damásio Educacional
January 1, 2020 - January 1, 2021
Bacharel em Direito at PUC/SP
August 1, 2013 - August 1, 2018
Post Graduate - Marketing and Communication at Estácio
February 1, 2023 - December 1, 2024
Post Graduation - Digital Law and Compliance at Damásio Educational
January 1, 2020 - January 1, 2021
Bachelor's Degree in Law at PUC/SP
August 1, 2013 - August 1, 2018

Qualifications

The 7 Timeless Formulas for Sales Letters
January 1, 2023 - December 31, 2023
Copywriting with ChatGPT: The Secrets of the New Copy with AI
January 1, 2023 - December 31, 2023
The Complete Copywriting Course: Write to Sell Like a Pro
January 1, 2023 - December 31, 2023
Universal Google Analytics Course - From Basic to Advanced
January 1, 2023 - December 31, 2023
Complete Digital Marketing Course - 23 Courses in 1
January 1, 2023 - December 31, 2023
The 7 Timeless Formulas for Sales Letters
January 1, 2023 - May 1, 2026
Copywriting with ChatGPT: The Secrets of the New Copy with AI
January 1, 2023 - May 1, 2026
The Complete Copywriting Course: Write to Sell Like a Pro
January 1, 2023 - May 1, 2026
Universal Google Analytics Course - From Basic to Advanced
January 1, 2023 - May 1, 2026
Complete Digital Marketing Course - 23 Courses in 1
January 1, 2023 - May 1, 2026
Full Digital Marketing
January 1, 2023 - May 1, 2026

Industry Experience

Gaming, Media & Entertainment, Professional Services, Software & Internet, Education