Available to hire
Marketing and communications professional with experience in trade marketing, brand activation, and consumer-focused campaigns within global companies including Bayer. Skilled in content creation, visual storytelling, and digital engagement, with a strong eye for premium branding and audience trends. Passionate about building brands that connect style, emotion, and performance through impactful social media and creative strategy.
Skills
Experience Level
Expert
Language
English
Fluent
German
Advanced
Croatian
Fluent
Work Experience
Trade Marketing Manager at Bayer Ltd
June 1, 2024 - September 1, 2025Led cross-country trade marketing initiatives, coordinating POS materials, promotions, and sponsorships across markets. Directed a field team of ~15 merchandisers, ensuring high execution standards in pharmacies. Implemented the ISPOS (In-Store Picture of Success) initiative, increasing execution levels from ~50% to ~70% within one year and improving product visibility and shopper navigation. Launched 7 OTC products, delivering stronger in-store visibility and better marketing-sales alignment. Strengthened collaboration between marketing and sales teams, improving execution quality and alignment across functions. Improved financial visibility through structured forecasting, budget monitoring, and performance reporting.
Key Account Manager at Bayer Ltd
April 1, 2025 - February 1, 2026Managed key pharmacy chain accounts within a Consumer Health business, ensuring stable commercial performance and strong partner relationships. Developed and executed account plans and sales strategies aligned with business objectives, monitoring sales performance, budgets, and forecasts. Led negotiations and managed commercial and marketing agreements with pharmacy partners, improving operational efficiency and collaboration. Ensured effective POS implementation and in-store execution, driving product visibility and sales. Strengthened collaboration between marketing and sales teams and maintained consistent execution quality and alignment across functions. Improved financial viability through structured forecasting, budgeting, and performance reporting.
Marketing Specialist at Olympia Vodice PLC
July 1, 2022 - July 1, 2023Planned and executed digital marketing campaigns to increase brand reach and customer engagement. Developed and implemented integrated communications strategies across social media, email, and web platforms. Optimized website content and SEO activities, improving online visibility and audience interaction. Produced high-quality content for social media and email campaigns, driving engagement and conversions. Monitored campaign KPIs and prepared performance reports to inform strategic decisions and optimize ROI.
Project Representative at OKTAL PHARMA LTD
July 1, 2023 - June 1, 2024Coordinated pharmacy-based projects and public health campaigns, ensuring seamless execution and measurable outcomes. Led digital content creation, website management, and social media publishing, enhancing brand visibility and engagement. Organized annual meetings and regional training, strengthening stakeholder knowledge and collaboration. Managed loyalty program operations, delivering accurate reporting and actionable insights to support business decisions. Performed in-depth analysis of monthly performance data and proposed improvements to drive operational efficiency and effectiveness.
Education
Master of Economics in Trade and International Business at Faculty of Economics and Business, University of Zagreb
January 11, 2030 - January 1, 2023Exchange Program – CEEPUS Stipendist at Vienna University of Economics and Business (WU), Austria
January 1, 2022 - January 1, 2022Winter School – Business in the Modern World at Faculty of Management, Prague University of Economics and Business, Czech Republic
January 1, 2022 - January 1, 2022AI Series: Introduction to Healthcare at Stanford University School of Medicine
January 1, 2026 - May 20, 2026Qualifications
Exchange Program – CEEPUS Stipendist
January 1, 2022 - January 1, 2022Winter School – Business in the Modern World
January 1, 2022 - January 1, 2022AI Series: Introduction to Healthcare
January 1, 2026 - May 20, 2026Industry Experience
Healthcare, Life Sciences, Consumer Goods, Retail, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
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