Marketing and brand strategist with 15+ years of experience driving growth across retail, fashion, hospitality, and B2B/consumer environments. I specialize in brand positioning, go-to-market strategy, and business development across the US, EU, and Latin America, with proven leadership in multinational settings. I partner with SMEs and organizations to turn market insights into actionable branding and lead-generation initiatives—improving visibility, customer engagement, and revenue performance. My approach blends strategic planning, cross-functional collaboration, and hands-on execution across marketing, operations, and product-related processes.

Ana Maria Levis

Marketing and brand strategist with 15+ years of experience driving growth across retail, fashion, hospitality, and B2B/consumer environments. I specialize in brand positioning, go-to-market strategy, and business development across the US, EU, and Latin America, with proven leadership in multinational settings. I partner with SMEs and organizations to turn market insights into actionable branding and lead-generation initiatives—improving visibility, customer engagement, and revenue performance. My approach blends strategic planning, cross-functional collaboration, and hands-on execution across marketing, operations, and product-related processes.

Available to hire

Marketing and brand strategist with 15+ years of experience driving growth across retail, fashion, hospitality, and B2B/consumer environments. I specialize in brand positioning, go-to-market strategy, and business development across the US, EU, and Latin America, with proven leadership in multinational settings.

I partner with SMEs and organizations to turn market insights into actionable branding and lead-generation initiatives—improving visibility, customer engagement, and revenue performance. My approach blends strategic planning, cross-functional collaboration, and hands-on execution across marketing, operations, and product-related processes.

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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Fluent

Work Experience

Marketing & Business Development Consultant at Independent
January 1, 2022 - Present
Advises SMEs and entrepreneurs on brand positioning, marketing strategy, and growth initiatives. Leads branding strategies and targeted marketing campaigns to increase customer engagement and brand awareness, identifies and cultivates strategic partnerships, analyzes market trends and customer data to optimize product and communications, designs lead-generation strategies to improve pipeline quality and conversions, and evaluates business development initiatives to streamline processes and improve operational efficiency.
Rental Property Marketing & Operations Consultant at Independent
October 1, 2019 - Present
Supports property owners and hospitality structures in preparing and optimizing rental properties for the market. Focuses on visibility, guest experience, operational standards, and revenue growth by aligning property presentation, pricing strategy, booking channels, guest communication, internal procedures, and service standards to improve operating efficiency.
Product Manager Assistant at Idee Partners
June 1, 2019 - November 30, 2021
Supports the senior product director with FTW product development technical and managerial processes, connecting brand product designs with material/technical/external suppliers. Ensures product specifications are met within assigned budgets by coordinating processes across stakeholders.
Founder & CEO at Clever Media LLC
April 1, 2013 - December 31, 2020
Founded the company and grew it 1,500% year one, where in I was responsible for : business development, P&L analysis, operations management, sales forecasting, strategic planning, team building, branding, marketing strategy, client and supplier relations , project management, and staff direction. Closed the agency after falling in love with making shoes.
Caribbean Area Supervisor at Bacardi Corporation
September 1, 2010 - March 1, 2012
Supervised 16 distributor partners across 12 countries in the Caribbean region, managing brand execution and sales programs that contributed to growing regional purchase volume. Sold over 0.5 million 9L cases of spirits and managed the Bacardi brands’ $1.8 million annual advertising budget. Collaborated across multinational teams worldwide, and on directly with Bacardi USA logistics, finance, and operation divisions to optimize forecasting, inventory, and promotional execution.

Education

Master of Fashion Product Management at Polimoda
October 8, 2018 - June 17, 2019
Master of Business Administration (MBA) at Boston University
September 10, 2008 - May 31, 2010
Bachelor of Arts and Science (BAS) at Loyola University New Orleans
August 1, 2000 - May 31, 2004

Qualifications

Owning and Operating a Hospitality Property Certificate
April 1, 2022 - April 1, 2022
Content Marketing Certificate
January 1, 2018 - January 5, 2018
Hive Global Leaders Program
August 1, 2015 - August 31, 2015
Content Marketing Certificate
January 1, 2018 - January 5, 2026
Winston - Salem Creative Startups Program (Co-Founder of Do Good Artist)
January 1, 2017 - January 5, 2026
Digital Photography Certification
January 1, 2017 - January 5, 2026
Member of Sales and Marketing Executives Association (Puerto Rico Chapter)
January 1, 2016 - January 5, 2026
Senior Marketing Advisor, dESRUP Magazine
January 1, 2016 - December 31, 2017

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Retail, Wholesale & Distribution, Financial Services, Non-Profit Organization, Real Estate & Construction, Travel & Hospitality, Software & Internet