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B2B SaaS organic growth marketer with 11+ years of experience building SEO/AEO, LinkedIn growth, short-form video, and CRO programmes from scratch for technically complex software. Owns end-to-end organic growth: SEO architecture, AI search visibility (AEO/LLM retrieval-ready content), user journey optimisation (Hotjar/Microsoft Clarity + A/B testing), and AI-assisted campaign experiments—focused on measurable outcomes like qualified signups, activation, and consistent product engagement.…B2B SaaS organic growth marketer with 11+ years of experience building SEO/AEO, LinkedIn growth, short-form video, and CRO programmes from scratch for technically complex software. Owns end-to-end organic growth: SEO architecture, AI search visibility (AEO/LLM retrieval-ready content), user journey optimisation (Hotjar/Microsoft Clarity + A/B testing), and AI-assisted campaign experiments—focused on measurable outcomes like qualified signups, activation, and consistent product engagement.

Anantkumar Desai

Marketing Strategist, SEO Expert, Digital Marketer, +3

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B2B SaaS organic growth marketer with 11+ years of experience building SEO/AEO, LinkedIn growth, short-form video, and CRO programmes from scratch for technically complex software. Owns end-to-end organic growth: SEO architecture, AI search visibility (AEO/LLM retrieval-ready content), user journey optimisation (Hotjar/Microsoft Clarity + A/B testing), and AI-assisted campaign experiments—focused on measurable outcomes like qualified signups, activation, and consistent product engagement.…B2B SaaS organic growth marketer with 11+ years of experience building SEO/AEO, LinkedIn growth, short-form video, and CRO programmes from scratch for technically complex software. Owns end-to-end organic growth: SEO architecture, AI search visibility (AEO/LLM retrieval-ready content), user journey optimisation (Hotjar/Microsoft Clarity + A/B testing), and AI-assisted campaign experiments—focused on measurable outcomes like qualified signups, activation, and consistent product engagement.

Available to hire

B2B SaaS organic growth marketer with 11+ years of experience building SEO/AEO, LinkedIn growth, short-form video, and CRO programmes from scratch for technically complex software.

Owns end-to-end organic growth: SEO architecture, AI search visibility (AEO/LLM retrieval-ready content), user journey optimisation (Hotjar/Microsoft Clarity + A/B testing), and AI-assisted campaign experiments—focused on measurable outcomes like qualified signups, activation, and consistent product engagement.

Skills

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Expert

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Intermediate

Intermediate

Work Experience

Marketing Manager (Contract, Part-Time) at Fynite

March 1, 2026 - Present

Sole marketing owner building organic content infrastructure, AEO-optimized landing pages, and paid demand generation from the ground up for enterprise IT, Finance, Cybersecurity, and Startup buyer segments. Built AI-powered content infrastructure using Claude and Gemini (brand voice, ICP/personas, funnel-stage content maps, AEO-structured landing pages) and designed/executed four concurrent LinkedIn Lead Gen Ad campaigns (25+ genuine leads in ~2 months). Set up HubSpot lead nurture sequences and Apollo/Zapier-style outbound workflows with lead scoring and pipeline visibility across the buyer journey.

Digital Marketing Specialist at Valency Inc.

May 1, 2025 - March 31, 2026

First dedicated marketer for Carve capital project assurance SaaS, building SEO, content architecture, CRM, and organic growth from scratch. Implemented an AEO program ranking Carve first in ChatGPT, Gemini, and Perplexity for 'capital project assurance' in ~2 months using competitor research, persona-specific architecture, direct-answer/FAQ structuring for LLM retrieval, and on-page optimization. Owned the organic growth motion (120+ MQLs; 10% pipeline conversion) across SEO content, organic LinkedIn, email nurture, and a co-branded webinar campaign with UTM/GA4 reporting. Produced short-form and promotional product/event videos using Final Cut Pro, and managed LinkedIn campaigns reaching ~4,500–5,000 contacts and generating 300+ registrations and 120+ MQLs.

Marketing Specialist at Magic Lite & NSL

September 1, 2023 - May 31, 2025

Sole marketer for a B2B LED lighting manufacturer with a $25K annual budget, managing a three-person external creative agency. Grew LinkedIn company page 55% via a structured organic content program for facility managers, electrical contractors, and property developers; produced all written/visual content in-house. Built Zapier automation connecting trade-show contact capture to HubSpot and Constant Contact, triggering nurture sequences and enabling full pipeline visibility. Built HubSpot from scratch (contacts/pipeline stages, email sequences, campaign reporting) to launch demand generation and lead nurturing infrastructure.

Marketing Executive at Synoptek LLC

November 1, 2014 - October 31, 2018

Developed content-led demand generation programs for Azure, DevOps, and Microsoft Dynamics targeting North American enterprise IT and finance buyers. Produced a flagship DevOps ebook generating 900+ quarterly downloads, 180+ MQLs, and measurable promotional email performance. Built and managed two enterprise newsletter programs (DevOps and Azure) sustained by organic content with consistent engagement tied to buyer stage/product adoption milestones.

Senior Marketing Executive at Helios Solutions / Marici Tech

November 1, 2014 - May 31, 2023

Led marketing team (9 members) and managed 2 external agencies on a $50K semi-annual budget across Switzerland, the US, and India for multiple product lines including ZEBOC telemedicine SaaS. Drove 72% organic traffic growth for ZEBOC in three months via technical SEO audit (SEMrush/Ahrefs/Screaming Frog), rebuilt content architecture/keyword targeting, and improved on-page + structured data markup. Grew ZEBOC LinkedIn page from zero to 350 followers organically in four months. Ran a CRO program increasing demo requests 21% in three months using Hotjar and Microsoft Clarity plus A/B tests (headlines, CTA, form length/layout). Produced short-form/product videos using Final Cut Pro and Runway, and built ongoing technical content programs and guest placements supporting recurring traffic/referrals.