Available to hire
Dynamic Digital Marketing Specialist with hands-on experience in Meta (Facebook & Instagram) Ads, Google Ads, content creation, social media strategy, and analytics reporting. Skilled at building and executing multi-channel campaigns that grow online reach and drive measurable ROI. Currently pursuing an MSc in Marketing & Strategy at Warwick Business School to deepen strategic marketing and brand growth expertise.
Work Experience
Marketing Associate at Oteria
September 1, 2025 - October 11, 2025Planned, launched and optimized Meta ad campaigns to increase conversions and ROI. Conducted audience segmentation, keyword research, and A/B testing for better performance. Installed and managed tracking pixels for accurate conversion measurement. Produced detailed analytics reports and dashboards to guide spend allocation.
Digital Marketing & E-Commerce Associate at Vaadi Herbals Pvt. Ltd.
July 1, 2025 - October 11, 2025Executed paid and organic social campaigns across Meta & Google Ads, driving e-commerce sales. Designed and edited visual and video content (reels, product demos, creatives) using Canva & CapCut. Analyzed campaign data (CTR, CPA, ROAS) to optimize targeting and messaging. Coordinated influencers, managed campaign budgets, and kept accurate spend records.
Assistant Manager – Partnerships at Compliance Calendar
April 1, 2023 - October 11, 2025Drafted digital content, blogs and PR materials for partnerships and events. Managed outreach databases, tracked collaborations and supported campaign execution.
Business Development Executive at StackEduTech
August 1, 2023 - October 11, 2025Led a 10-member sales & outreach team, exceeding onboarding targets and revenue goals. Worked closely with marketing to convert qualified leads into paying customers.
Market Research Intern at HSV Digital
March 1, 2024 - October 11, 2025Researched keywords, competitors & social trends to support digital campaign strategy. Built a 7,000+ lead database for outreach campaigns.
Digital Marketing & PR Lead at ERIC (Entrepreneurship, Research & Incubation Center)
January 1, 2023 - October 11, 2025Managed social media campaigns & event marketing content for a 50-member team. Negotiated sponsorships and created video recaps and branded materials for 200+ collaborations.
Social Media & Paid Promotion at TEDx CVS5.0
January 1, 2022 - October 11, 2025Planned & scheduled event posts, responded to audience queries, and ran targeted paid ads. Produced short promotional clips and creatives to boost engagement and ticket sales.
Education
MSc Marketing & Strategy at Warwick Business School, University of Warwick
January 1, 2025 - January 1, 2026Bachelor of Management Studies (BMS) at College of Vocational Studies, University of Delhi
January 1, 2021 - January 1, 2024Qualifications
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