Dynamic Digital Marketing Specialist with hands-on experience in Meta (Facebook & Instagram) Ads, Google Ads, content creation, social media strategy, and analytics reporting. Skilled at building and executing multi-channel campaigns that grow online reach and drive measurable ROI. Currently pursuing an MSc in Marketing & Strategy at Warwick Business School to deepen strategic marketing and brand growth expertise.

Ananya Pandey

Dynamic Digital Marketing Specialist with hands-on experience in Meta (Facebook & Instagram) Ads, Google Ads, content creation, social media strategy, and analytics reporting. Skilled at building and executing multi-channel campaigns that grow online reach and drive measurable ROI. Currently pursuing an MSc in Marketing & Strategy at Warwick Business School to deepen strategic marketing and brand growth expertise.

Available to hire

Dynamic Digital Marketing Specialist with hands-on experience in Meta (Facebook & Instagram) Ads, Google Ads, content creation, social media strategy, and analytics reporting. Skilled at building and executing multi-channel campaigns that grow online reach and drive measurable ROI. Currently pursuing an MSc in Marketing & Strategy at Warwick Business School to deepen strategic marketing and brand growth expertise.

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Work Experience

Marketing Associate at Oteria
September 1, 2025 - October 11, 2025
Planned, launched and optimized Meta ad campaigns to increase conversions and ROI. Conducted audience segmentation, keyword research, and A/B testing for better performance. Installed and managed tracking pixels for accurate conversion measurement. Produced detailed analytics reports and dashboards to guide spend allocation.
Digital Marketing & E-Commerce Associate at Vaadi Herbals Pvt. Ltd.
July 1, 2025 - October 11, 2025
Executed paid and organic social campaigns across Meta & Google Ads, driving e-commerce sales. Designed and edited visual and video content (reels, product demos, creatives) using Canva & CapCut. Analyzed campaign data (CTR, CPA, ROAS) to optimize targeting and messaging. Coordinated influencers, managed campaign budgets, and kept accurate spend records.
Assistant Manager – Partnerships at Compliance Calendar
April 1, 2023 - October 11, 2025
Drafted digital content, blogs and PR materials for partnerships and events. Managed outreach databases, tracked collaborations and supported campaign execution.
Business Development Executive at StackEduTech
August 1, 2023 - October 11, 2025
Led a 10-member sales & outreach team, exceeding onboarding targets and revenue goals. Worked closely with marketing to convert qualified leads into paying customers.
Market Research Intern at HSV Digital
March 1, 2024 - October 11, 2025
Researched keywords, competitors & social trends to support digital campaign strategy. Built a 7,000+ lead database for outreach campaigns.
Digital Marketing & PR Lead at ERIC (Entrepreneurship, Research & Incubation Center)
January 1, 2023 - October 11, 2025
Managed social media campaigns & event marketing content for a 50-member team. Negotiated sponsorships and created video recaps and branded materials for 200+ collaborations.
Social Media & Paid Promotion at TEDx CVS5.0
January 1, 2022 - October 11, 2025
Planned & scheduled event posts, responded to audience queries, and ran targeted paid ads. Produced short promotional clips and creatives to boost engagement and ticket sales.

Education

MSc Marketing & Strategy at Warwick Business School, University of Warwick
January 1, 2025 - January 1, 2026
Bachelor of Management Studies (BMS) at College of Vocational Studies, University of Delhi
January 1, 2021 - January 1, 2024

Qualifications

Add your qualifications or awards here.

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