Available to hire
I have over 15 years of experience in events, brand activation, and experiential marketing, working both on the agency and brand side. My background includes planning and executing corporate and consumer events end-to-end, managing budgets, timelines, logistics, and supplier negotiations, as well as collaborating closely with internal teams and external stakeholders to deliver high-impact experiences. I have led brand activations, incentive programs, sponsorship-related events, and strategic marketing initiatives, always focused on audience engagement, brand consistency, and measurable results. I am highly organized, hands-on, and comfortable managing multiple projects simultaneously in fast-paced environments. My experience combines strong project management, creative execution, and a collaborative mindset, aligned with purpose-driven brands and long-term strategic goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Work Experience
Marketing Specialist at MetLife
October 1, 2025 - October 1, 2025Executed end-to-end sales incentive marketing plans, including budgeting, execution, and post-campaign analysis. Prepared executive-level results presentations. Planned international incentive trips for around 100 participants. Participated in sponsorships and activation initiatives. Created and validated content, scripts, and online program recordings. Maintained partner portal communications and content; managed newsletters, email platform, data cleanup, and A/B testing. Managed communications agency requests and partner relationships.
Senior Marketing Analyst (LATAM teams) at Bayer Crop Science
April 1, 2024 - April 1, 2024Developed Sales Incentive Campaign journey, defined flow processes, deadlines and deliverables. Coordinated across LATAM teams (South America excluding Brazil, Brazil, Central America) and Global Team (Europe/India) focusing on crop sales performance; mediated communications and ensured timely deliveries.
Senior Marketing Analyst at Suhai Insurance Corp
June 1, 2022 - June 1, 2022Led branding, customer journey, internal communications, and the corporate communication schedule for business partners and customers. Managed digital content (Facebook Suite); created briefs; maintained relationships with advertising agencies; content review; managed email marketing schedule and A/B tests; engaged digital influencers; conducted social listening; analyzed opportunities for events and sponsorships.
Marketing Analyst at Porto Seguro Insurance Corp
June 1, 2021 - June 1, 2021Handled relationships with 19 branches; developed business plans and suggested incentive campaigns to drive growth and cross-selling. Analyzed sponsorship proposals; ensured brand rule adherence. Helped develop product strategies with managers, monitored key indicators and budgets, and supported management in controlling schedules and approving materials. Analyzed digital influencer campaigns.
Marketing Analyst at Liquigás gas distributor/Petrobras
January 1, 2020 - January 1, 20202019 focus: specialist in fairs, events and sponsorships (B2B): executed projects, managed budgets and contracts, planned and provided for financial provisioning. Coordinated production and events, led team and supplier management, prepared briefs, scripts and action plans, and produced management presentations. 2018: senior marketing analyst, promoted participation in business fairs, fostered key customer relationships, and managed sponsorship events across Brazil. 2017: sales incentive campaign specialist, national scope, budget control, scheduling, vendor negotiations, and content development for website and emails.
After Sales Marketing Consultant at Volkswagen of Brazil
July 1, 2016 - July 1, 2016Monitored after-sales KPI; developed action plans; created dashboards, reports, and manager presentations. Delivered coaching to After Sales Managers of 600 VW Dealers across Brazil during regional workshops, focusing on customer relationship, product availability, and service processes. Managed 6 internal auditors, travel schedules, and ISO 9001 attendance audits. Led regional workshops and communications; prepared briefs, scripts, and action plans.
Marketing Analyst at Backer S.A.
April 1, 2011 - April 1, 2011Managed the marketing area, coordinated participation in national business fairs, and planned investments, budgets, contracts, and staff. Developed promotional folders and commercial presentations; ensured product imagery availability; monitored market trends and competitors; supervised the development of catalogs and packaging, and guided new product launches.
Marketing Assistant at TecnoComp Tecnologia e Serviços
August 1, 2010 - August 1, 2010Introduced marketing practices; managed press officers and web content; produced newsletters for employees and clients; supervised Google AdWords campaigns; created catalogs, banners, and offline materials; collaborated with HR on internal marketing initiatives.
Marketing Assistant at Novakoasin Equipamentos e Sistemas
October 1, 2009 - October 1, 2009Restructured and redesigned the website; standardized commercial and institutional communications; coordinated participation in seven fairs, seven technical forums, and one seminar; managed budgets, investments, timelines, vendor contracts, staff, and gifts; produced folders and offline banners.
Promotional Marketing Assistant at ACE Diadema - Associação Comercial e Emprl. de Diadema
February 1, 2008 - February 1, 2008Monitored campaigns to increase retail sales; developed concepts and branding for campaigns; trained commercial consultants; organized itineraries for promotional cars and flyer distributions; prepared project plans, schedules, and management reports; engaged sponsors and prepared materials.
Senior Marketing Analyst (LATAM) at Bayer Crop Science
November 1, 2022 - PresentLed the Sales Incentive Campaign journey across LATAM, defining flow processes, deadlines and delivery tracking. Coordinated three regional teams (Team South America excluding Brazil, Team Brazil, and Team Central America) and acted as liaison between regional teams and Global Team (Europe and India) to improve crop sales performance.
Senior Marketing Analyst at Suhai Insurance Corp
June 1, 2021 - June 1, 2022Directed branding, customer journey mapping, internal communications; defined corporate communication schedule; managed digital content (Facebook Suite); created briefs; liaised with advertising agencies; executed email marketing and A/B tests; engaged influencers; monitored social listening; evaluated opportunities for events and sponsorships.
Marketing Analyst at Porto Seguro Insurance Corp
June 1, 2020 - June 1, 2021Coordinated 19 branches in business planning; proposed incentive campaigns; evaluated sponsorship proposals; ensured brand rule compliance; collaborated on product strategies with managers; budget control; supported scheduling and approval of promotional materials; analyzed influencer campaigns.
Specialist in fairs, events and sponsorships at Liquigás gas distributor/Petrobras
January 1, 2019 - December 31, 20192019: Specialized in B2B events and sponsorships; budget and contract management; produced briefs; coordination with production; liaised with agencies; content creation; post-event evaluation.
Senior Marketing Analyst at Liquigás gas distributor/Petrobras
January 1, 2018 - December 31, 20182018: Led company participation in business fairs; built relationships with key customers; oversaw sponsorships; managed agency interactions; content creation and communications; regional guidance.
Sales Incentive Campaign Specialist at Liquigás gas distributor/Petrobras
May 1, 2017 - December 31, 20172017: Managed national incentive campaigns involving commercial teams and national dealers; budget control; activity scheduling; vendor negotiations; action planning; content for website and marketing emails; monitored call attendance; audits.
After Sales Marketing Consultant at Volkswagen do Brasil
December 1, 2011 - July 1, 2016Monitored after-sales KPIs; developed action plans; created dashboards and manager presentations; coached 600 dealers through regional workshops; highlighted sales opportunities, product availability and service process; supervised 6 internal auditors; ensured ISO 9001 adherence; developed region-specific training materials.
Marketing Analyst at Backer S.A.
September 1, 2010 - April 1, 2011Led marketing area; coordinated participation in fairs; budget control; contracts; staff management; produced folders, catalogs, product pictures; negotiated with service providers; guided new product catalogs and packaging; monitored market trends.
Marketing Assistant at TecnoComp Tecnologia e Serviços
October 1, 2009 - August 1, 2010Introduced marketing practices; managed press officers and web designer; produced newsletters; managed gifts; oversaw Google AdWords campaigns; created catalogs, banners; contributed to HR with internal marketing initiatives.
Marketing Assistant at Novakoasin Equipamentos e Sistemas
April 1, 2008 - October 1, 2009Introduced marketing practices; redesigned website; standardized communications; coordinated participation in 7 fairs, 7 technical forums, and 1 seminar; managed budget, contracts, staff; produced brochures and offline banners; maintained mailing list.
Promotional Marketing Assistant at ACE Diadema - Associação Comercial e Empresarial de Diadema
March 1, 2002 - February 1, 2008Monitored campaigns to boost retail sales; developed campaign concepts; trained commercial consultants; organized promotional itineraries and flyer distribution; prepared project plans; reported to directors; engaged sponsors; managed gifts; used mailing lists and website for action promotion.
Marketing Specialist at MetLife - Metropolitan Life
May 1, 2024 - October 1, 2025Execution of the sales incentive marketing plan, including end-to-end implementation of each project. Executive presentation of results. Planning of international incentive trips for approximately 100 participants. Participation in sponsorship and activation initiatives. Content preparation, script validation, and online program recording. Maintenance of communication and content on the business partner portal. Regular communication with partners (newsletters), including management of the email platform, database cleanup, and A/B testing. Relationship management, management, and prioritization of communications agency demands.
Senior Marketing Analyst (LATAM teams) at Bayer Crop Science
November 1, 2022 - April 1, 2024Developed the Sales Incentive Campaign journey, creating the flow process, deadlines and tracking the deliveries. Worked with 3 teams (Team South America excluding Brazil, Team Brazil, and Team Central America) mediating the communication and deliveries between the teams from the Global Team (Europe and India) focused on crop sales performance.
Sales Incentive Campaign Specialist at Liquigás gas distributor / Petrobras
May 1, 2017 - December 31, 2017During 2019 - Specialist in fairs, events and sponsorships - B2B: Execution of projects mediating the interests of the company and the internal customer. Budget and contract management. Responsible for planning, financial provisioning. Coordination of production and execution of events. Team and suppliers management at events. Briefing, quotation and purchases of supplies and gifts. Contact with advertising agency. Preparation of briefings, scripts and action strategies. Creation of management presentations with results obtained in the projects.
Senior Marketing Analyst at Liquigás gas distributor / Petrobras
January 1, 2018 - December 31, 2018Promoting the participation of the company in business fairs, activities of relationship with main customers, sponsorship events around Brazil. Relationship with supplies, leader at events, mediated the relation and demands with the agency, about the briefings, external activities, gifts, and communications. Strategics tips to the regional managers intended to be closest to the relationship with clients.
Sales Incentive Campaign Specialist at Liquigás gas distributor / Petrobras
January 1, 2019 - December 31, 2019Specialist in national incentive campaigns involving commercial teams, national dealers and staff, budget control, schedule of activities, negotiation with service providers, developing action plans, content for website and marketing emails, monitoring and auditing call attendances.
Education
MBA in Marketing Analytics at Faculdade Anhanguera
January 11, 2030 - January 1, 2022Bachelor of Advertising, emphasis Social Communication at Estácio de Sá
January 11, 2030 - January 1, 2010Accounting Technician at IESA-Inst. Ensino Superior Santo André
January 11, 2030 - January 1, 2003Master in Marketing Analytics at Faculdade Anhanguera
January 11, 2030 - January 1, 2022Bachelor in Social Communication – Publicity at Estácio
January 11, 2030 - January 1, 2010Technician in Accounting at IESA - Inst. Ensino Superior Santo André
January 11, 2030 - January 1, 2003Master Business Administration (MBA) in Marketing Analytics at Faculdade Anhanguera
January 11, 2030 - January 1, 2022Bachelor Advertising, emphasis Social Communication at Estácio de Sá
January 11, 2030 - January 1, 2010Technician at Accounting at IESA - Inst. Ensino Superior Santo André
January 11, 2030 - January 1, 2003Qualifications
IA LAB Workshop
February 1, 2025 - November 8, 2025Agile Methodologies, Data analysis
December 1, 2020 - November 8, 2025WordPress (Conquer School)
April 1, 2020 - November 8, 2025Excel with VBA
May 1, 2015 - November 8, 2025English Classes – 300 hours
February 1, 2017 - November 8, 2025Leader Training
November 1, 2023 - December 31, 2025Agile Methodologies, Data analysis
December 1, 2020 - December 31, 2025Conquer School - Wordpress 2020
April 1, 2020 - December 31, 2025Udemy - HTML and CSS
July 1, 2018 - December 31, 2025Senac - Wordpress
October 1, 2018 - December 31, 2025São Paulo Digital School - Agile Marketing
January 1, 2018 - December 31, 2025ESPM English Classes – 300 hours
February 1, 2017 - February 1, 2017College Platon (Montreal, QC) - Business Intelligence applied to Marketing
July 1, 2017 - December 31, 2025ESPM Digital Marketing
April 1, 2017 - December 31, 2025ComSchool - Inbound Marketing Methodology
January 1, 2017 - December 31, 2025Yes Montreal (Canada) - Inbound Marketing
December 1, 2016 - December 31, 2025Workshop: 4D Cinema Roadshow
October 1, 2016 - December 31, 2025Neuromarketing
January 1, 2016 - December 31, 2025Excel with VBA
May 1, 2015 - December 31, 2025Workshop IA LAB
February 1, 2025 - February 2, 2026Leader Training
November 1, 2023 - February 2, 2026Agile Methodologies, Data analysis
December 1, 2020 - February 2, 2026Wordpress 2020
April 1, 2020 - February 2, 2026HTML and CSS
July 1, 2018 - February 2, 2026Agile Marketing
January 1, 2018 - February 2, 2026English Classes – 300 hours
January 11, 2030 - February 1, 2017Business Intelligence applied to Marketing
July 1, 2017 - February 2, 2026Digital Marketing
April 1, 2017 - February 2, 2026The Secret to Strong Branding and Marketing Workshop
January 1, 2017 - February 2, 2026Neuromarketing
January 1, 2016 - February 2, 2026Excel com VBA
May 1, 2015 - February 2, 2026Word, Excel (advanced), Power Point (advanced), Project (basic)
January 11, 2030 - February 2, 2026Industry Experience
Financial Services, Manufacturing, Retail, Energy & Utilities, Professional Services, Media & Entertainment, Agriculture & Mining, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Marketing Analyst
We have the best marketing analyst experts on Twine. Hire a marketing analyst in Sao Paulo today.