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I am a music marketing and digital content specialist with over five years of experience in the music industry, working across artist campaigns and major live events. I currently serve as Head of Social Media for UNTOLD Festival, ranked the 3rd biggest festival in the world by DJ Mag - where I lead the digital communication and content strategy across all platforms, bringing the live festival experience to a global audience. Alongside this, I work as Social Media & Content Manager for Irina Rimes, one of the most successful Romanian artists, where I manage release campaigns, artist branding, and fan communication. Over the years, I have collaborated with top artists in Romania and developed promotional strategies for both established and emerging acts. Through my work at festivals and artist projects, I’ve had direct exposure to the international music scene. My expertise combines music marketing, social media strategy, creative direction, and real-time content production, turning musical moments into engaging stories for worldwide audiences.…I am a music marketing and digital content specialist with over five years of experience in the music industry, working across artist campaigns and major live events. I currently serve as Head of Social Media for UNTOLD Festival, ranked the 3rd biggest festival in the world by DJ Mag - where I lead the digital communication and content strategy across all platforms, bringing the live festival experience to a global audience. Alongside this, I work as Social Media & Content Manager for Irina Rimes, one of the most successful Romanian artists, where I manage release campaigns, artist branding, and fan communication. Over the years, I have collaborated with top artists in Romania and developed promotional strategies for both established and emerging acts. Through my work at festivals and artist projects, I’ve had direct exposure to the international music scene. My expertise combines music marketing, social media strategy, creative direction, and real-time content production, turning musical moments into engaging stories for worldwide audiences.

Ana Pogonariu

PRO

Content Creator, Copywriter, Brand Designer, +4

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I am a music marketing and digital content specialist with over five years of experience in the music industry, working across artist campaigns and major live events. I currently serve as Head of Social Media for UNTOLD Festival, ranked the 3rd biggest festival in the world by DJ Mag - where I lead the digital communication and content strategy across all platforms, bringing the live festival experience to a global audience. Alongside this, I work as Social Media & Content Manager for Irina Rimes, one of the most successful Romanian artists, where I manage release campaigns, artist branding, and fan communication. Over the years, I have collaborated with top artists in Romania and developed promotional strategies for both established and emerging acts. Through my work at festivals and artist projects, I’ve had direct exposure to the international music scene. My expertise combines music marketing, social media strategy, creative direction, and real-time content production, turning musical moments into engaging stories for worldwide audiences.…I am a music marketing and digital content specialist with over five years of experience in the music industry, working across artist campaigns and major live events. I currently serve as Head of Social Media for UNTOLD Festival, ranked the 3rd biggest festival in the world by DJ Mag - where I lead the digital communication and content strategy across all platforms, bringing the live festival experience to a global audience. Alongside this, I work as Social Media & Content Manager for Irina Rimes, one of the most successful Romanian artists, where I manage release campaigns, artist branding, and fan communication. Over the years, I have collaborated with top artists in Romania and developed promotional strategies for both established and emerging acts. Through my work at festivals and artist projects, I’ve had direct exposure to the international music scene. My expertise combines music marketing, social media strategy, creative direction, and real-time content production, turning musical moments into engaging stories for worldwide audiences.

Available to hire

Los Angeles, United States

I am a music marketing and digital content specialist with over five years of experience in the music industry, working across artist campaigns and major live events. I currently serve as Head of Social Media for UNTOLD Festival, ranked the 3rd biggest festival in the world by DJ Mag - where I lead the digital communication and content strategy across all platforms, bringing the live festival experience to a global audience.

Alongside this, I work as Social Media & Content Manager for Irina Rimes, one of the most successful Romanian artists, where I manage release campaigns, artist branding, and fan communication. Over the years, I have collaborated with top artists in Romania and developed promotional strategies for both established and emerging acts.

Through my work at festivals and artist projects, I’ve had direct exposure to the international music scene. My expertise combines music marketing, social media strategy, creative direction, and real-time content production, turning musical moments into engaging stories for worldwide audiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Italian

Beginner

Work Experience

Social Media Executive at Tribal Worldwide Romania

February 1, 2021 - March 1, 2022

Created and managed social media campaigns across Facebook, Instagram, TikTok and YouTube; coordinated content creation, brand guidelines; collaborated with photo/video teams; tracked post performance and engagement; planned and delivered live content and on-site activities.

Commercial Management Trainee / Branding Department at Ursus Breweries - A SAHI GROUP BRANDING DEPARTMENT

August 1, 2021 - March 1, 2022

Planned social media campaigns; drafted briefs; coordinated with agencies; monitored post performance; maintained brand guidelines and content calendars; supported cross-channel content creation.

Head of Social Media at UNTOLD FESTIVAL

March 1, 2022 - Present

I lead our digital presence and content strategy across all platforms, including Instagram, Facebook and TikTok. Throughout the year, I create and execute content plans that support major announcements, artist reveals, global partnerships, community engagement, and long-term festival storytelling for a worldwide audience. Before the festival, I manage the full social media promotion process, from idea to execution, making sure our voice and visuals feel consistent and inspiring. I coordinate the creative team behind our photo and video content and also jump in to create reels and visuals myself when needed. During the festival, I lead the real-time content strategy and coordinate the on-site photo and video teams, guiding daily content flow and bringing the live energy online so fans everywhere can feel part of the experience. Overall, my role blends creativity, planning, trends, and team leadership, with the goal of turning festival moments into meaningful social stories and shareable digital experiences all year long.

Social Media & Content Manager at Irina Rimes (artist)

August 15, 2024 - Present

As Social Media & Content Manager for Irina Rimes, one of the most successful singer-songwriters in Romania and Moldova, I manage her digital presence and content direction across Instagram, TikTok, and Facebook. Known for her emotional songwriting and unique style, Irina has built a strong international career with hit songs, collaborations with artists like Tiësto and Steve Aoki, and a constantly growing fanbase. She performs sold-out shows every year, from intimate concerts to large events with over 20,000 attendees, as part of her international tours. I oversee the communication and content strategy for releases, collaborations, visuals, and key promo moments, making sure everything feels cohesive and true to Irina’s artistic vision. During campaigns, I plan and execute real-time content, adapt to trends and audience reactions, and manage posting across platforms. I also create much of the content myself: reels, visuals, and digital assets.