Anastasia Howard
I'm a social media strategist and content marketer with 5+ years of experience helping startups and growing brands build communities that drive real business results.
About
I’m a social media strategist and content marketer with 5+ years of experience helping startups and growing brands build communities that drive real business results.
I specialise in organic social strategy, content planning, influencer marketing, community management, and short form content. From developing monthly content strategies to managing creator partnerships, reporting on performance, and turning insights into action, I help brands create social media that people actually want to engage with.
Having worked both in-house and as a founder, I understand how to balance creativity with commercial goals. I love working with ambitious brands, especially startups and challenger businesses, to build engaged communities, increase brand awareness, and create content that genuinely connects with people.
- 3 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Financial Services
- Travel & Hospitality
More experts in London, United Kingdom
Work experience
Responsible for growing brand awareness and generating new business for a fast-growing corporate catering startup. Led outbound outreach campaigns to engage startups, agencies and corporate clients across London. Built and nurtured relationships with office managers, executive assistants and workplace teams. Created sales and marketing materials to support business development activities. Worked closely with the marketing team to align campaigns, partnerships and customer acquisition efforts. Managed key client accounts ensuring a seamless customer experience from enquiry through to delivery. Analysed customer feedback and purchasing trends to identify opportunities for retention and growth. Collaborated cross-functionally with operations, kitchen and delivery teams to execute large-scale catering orders and events.
Built and scaled a DTC fashion and accessories brand from launch to £99k+ revenue. Managed organic social channels across Instagram, TikTok and Pinterest. Created and edited short-form social content (UGC and social-first creatives). Planned and executed product launches, seasonal campaigns and email marketing through Klaviyo. Developed influencer gifting and partnership programmes to drive brand awareness and sales. Managed Meta advertising campaigns including creative testing. Organised community events, brand activations and creator collaborations. Led customer retention initiatives through email marketing, community building and customer experience improvements.
Education
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