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Marketing graduate with four years of hands-on social media marketing for consumer brands and online shops. I manage the full cycle myself — audience research, content planning, Reels production/editing, copywriting, publishing, and then I optimize based on performance data. I also connect content to real business outcomes: product pages, SEO, and sales. I’ve managed an Etsy shop and webshop, and I track ROI and engagement so strategy keeps improving — not just growing likes.…Marketing graduate with four years of hands-on social media marketing for consumer brands and online shops. I manage the full cycle myself — audience research, content planning, Reels production/editing, copywriting, publishing, and then I optimize based on performance data. I also connect content to real business outcomes: product pages, SEO, and sales. I’ve managed an Etsy shop and webshop, and I track ROI and engagement so strategy keeps improving — not just growing likes.

Anastasiia Bilyk

Social Media Manager, Marketing Strategist, Content Creator, +5

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Marketing graduate with four years of hands-on social media marketing for consumer brands and online shops. I manage the full cycle myself — audience research, content planning, Reels production/editing, copywriting, publishing, and then I optimize based on performance data. I also connect content to real business outcomes: product pages, SEO, and sales. I’ve managed an Etsy shop and webshop, and I track ROI and engagement so strategy keeps improving — not just growing likes.…Marketing graduate with four years of hands-on social media marketing for consumer brands and online shops. I manage the full cycle myself — audience research, content planning, Reels production/editing, copywriting, publishing, and then I optimize based on performance data. I also connect content to real business outcomes: product pages, SEO, and sales. I’ve managed an Etsy shop and webshop, and I track ROI and engagement so strategy keeps improving — not just growing likes.

Available to hire

Marketing graduate with four years of hands-on social media marketing for consumer brands and online shops. I manage the full cycle myself — audience research, content planning, Reels production/editing, copywriting, publishing, and then I optimize based on performance data.

I also connect content to real business outcomes: product pages, SEO, and sales. I’ve managed an Etsy shop and webshop, and I track ROI and engagement so strategy keeps improving — not just growing likes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

German

Intermediate

Ukrainian

Fluent

Russian

Fluent

Work Experience

SMM Manager at Vivali Beauty Boutique (Freelance)

May 1, 2026 - Present

Owned the social media strategy for a luxury salon, focusing on brand awareness that converts into bookings (reported bookings growth up to 15%). Created content end-to-end including Reels, carousels, and Stories while maintaining luxury positioning. Tracked performance metrics (reach, engagement, ROI) and adjusted the plan based on data. Wrote captions and storytelling posts for engagement and conversion. Managed direct messages and customer interactions. Produced visual and video content using Canva, CapCut, and AI-based tools.

SMM Manager (Freelance) at Vivali Beauty Boutique

May 1, 2026 - Present

Own the social media strategy focused on luxury brand awareness that converts into bookings (not vanity reach), growing bookings by up to 15%. Run end-to-end content creation: Reels, carousels, Stories, maintaining a luxury positioning. Track performance metrics including reach, engagement, and ROI, and adjust the content plan based on data. Write captions and storytelling content for engagement and conversion, manage customer interactions and direct messages, and produce visual/video content herself using Canva, CapCut, and AI tools.

Receptionist / SMM Manager at NoCap Barbershop

August 1, 2025 - September 5, 2025

Maintained daily stories and published posts for Instagram Reels; planned content and shot videos; communicated with customers face-to-face and via telephone; managed accounting and control; maintained appointment schedules, received calls and online applications; worked in a team and supervised videographer's work.

Social Media Manager (SMM) at Premium Pet

June 1, 2025 - November 1, 2025

Developed social media strategy and short-form video content with audience research and competitor analysis before each campaign to define content direction. Owned the content plan and its execution across brand channels. Wrote captions, hooks, and ad copy in the brand voice. Filmed and edited video content and managed publishing end to end (scheduling, posting, and community management).

Social Media Manager & Receptionist at NoCap Barbershop

May 1, 2024 - Present

Managed the Instagram account day to day including Stories, posts, and content planning. Filmed and edited Reels. Coordinated with a team by briefing and supervising a videographer and aligning shoots with internal needs. Also handled customer communication in person and by phone, including bookings, online inquiries, and daily accounting.

Marketing Manager at JO'DA

September 1, 2021 - February 1, 2025

Built and executed the B2C marketing strategy across social media, own website, and online marketplaces. Supervised content managers and paid social targeting specialists (briefing, reviewing creatives, and ensuring message consistency). Managed the website (adding products, monitoring stock, reviewing analytics and acting on insights). Set up and managed an Etsy shop end to end, including store page, product listings, and on-page SEO to grow traffic. Organized photo/video production, edited materials, and built the content plan around the launch calendar. Conducted competitor and market trend analysis to refine positioning.