Anastasiya Makarevich

SMM Specialist at Eyelash Extension Studio

Produced Stories and Reels for Instagram, including a Reel that reached 5,500 views. Increased account reach by 1,118%, engagement by 91.7%, and acquired 6 new clients. Managed profile aesthetics, copywriting, and targeted ads; designed engaging visual concepts for Stories and Reels to boost user engagement and brand identity.

Content Manager (Internship) at Real Estate Company "Tvoya Stolitsa"

Revived a shadow-banned social media profile, grew its audience, and secured two client contracts within three weeks. Produced viral video content (posts reaching 200,000+ views). Conducted professional photoshoots, developed content plans, and implemented targeted advertising strategies. Designed engaging visuals for Stories and Reels and contributed to a marketing strategy that could be fully implemented before project pause.

Social Media Marketing Manager Intern at Eyelash Extension Master Zaslavl

Developed and implemented a 30-day content strategy, transforming profile aesthetics and engagement. Conducted audience and competitor analysis, resulting in a 1118% increase in reached accounts and a 91.8% increase in engaged accounts. Designed and implemented a lead-magnet marketing funnel generating 8 new clients with average check of 50-60 BYN. Set up and optimized targeted advertising; planned daily Stories and regular Reels to maintain brand presence.

Social Media Marketing Specialist Intern at EZVIZ Inc.

Created visual and storytelling guidelines projected to increase engagement by 75-85%. Built a 30-day content calendar optimizing reach and reducing planning time by 40%. Set up CRM-ready audience database of 300+ leads/followers; implemented basic CRM workflows reducing response time ~30%. Delivered a launch-ready social media and CRM framework; project paused due to internal restructuring.

Content Manager Intern at Real Estate Agency “Tvoya Stolitca”

Developed and executed a multi-platform content strategy generating 1M+ total views; increased brand top-of-funnel reach. Planned and managed a 30-day content calendar with 3-5 posts per week, increasing average reach per post by ~60% during testing. Produced high-performing short-form video content with 6-9% engagement and 35-45% average video retention. Supported CRM and lead qualification, organizing 100+ inbound inquiries and improving response speed by ~30%. Contributed to closing 2 property purchase deals through content-led lead nurturing and handoff to sales.

Content Creator at Nutraceutical Company “Cata-Kor”

Contributed to the development of a cross-platform content strategy that helped the product reach #1 ranking in its category on Amazon and TikTok Shop. Independently created and scaled short-form video content across TikTok, Instagram, and YouTube, generating 30M+ total views and driving 30K+ organic followers. Consistently delivered viral content performance, averaging 500K-7M views per month, with 7-10% engagement rates and 35-50% video retention. Worked with TikTok Shop and Social Snowball affiliate systems, supporting creator partnerships and content-driven product distribution. Leveraged 10+ AI tools for ideation, scripting, editing, and performance analysis, reducing content production time by 30-40% while maintaining high creative quality.

Media Buyer at NDA (iGaming)

Managed full-cycle Facebook ad campaigns across 25+ GEOs, handling setup, optimization, and scaling for TOF / MOF / BOF funnels with a consistent focus on ROI. Scaled profitable campaigns to X2-X3 spend levels while maintaining target ROI through budget control, traffic segmentation, and rapid creative rotation. Tested and optimized 100+ ad combinations (creative + offer + landing), using iteration to improve CTR by 20-40% and stabilize CPA. Customized tracking events and funnels, enabling deeper analysis of user behavior and improving conversion rate by 10-25% across priority GEOs. Automated reporting workflows via Google Sheets + tracker APIs, reducing manual reporting time by 5–7 hours per week and improving decision-making speed.

Content Producer at NDA (iGaming)

Produced and optimized 30-90 paid ad creatives daily, supporting large-scale testing for Facebook Ads and TikTok Ads. Worked across 15+ GEOs (EU, CIS, Australia, North America), adapting ad creatives to platform policies, audience behavior, and Gambling-specific compliance requirements. Developed a high-performing AI-assisted ad format that accelerated creative production by 40-50% and contributed to ROI improvements of 15-30% by speeding up identification and scaling of winning ads. Mentored and onboarded 15+ colleagues, standardizing performance-driven workflows and enabling consistent delivery of ROI-positive ad creatives.