Hi, I am Ana Timóteo, a Portuguese UI/UX designer with over a decade of experience translating complex ideas into intuitive digital products. I’ve designed for agencies and as a freelancer, shaping user interfaces, brands, and editorial visuals across multiple industries. Most recently I’ve been focused on UI/UX design roles at Serial Hero, HUMA, and BLKO, always aiming to balance usability with strong visual identities. I’m passionate about design that people feel and remember—bridging strategy, storytelling, and interaction. I enjoy leading projects, collaborating with teams, and exploring how design can drive social impact.

Ana Timóteo

Hi, I am Ana Timóteo, a Portuguese UI/UX designer with over a decade of experience translating complex ideas into intuitive digital products. I’ve designed for agencies and as a freelancer, shaping user interfaces, brands, and editorial visuals across multiple industries. Most recently I’ve been focused on UI/UX design roles at Serial Hero, HUMA, and BLKO, always aiming to balance usability with strong visual identities. I’m passionate about design that people feel and remember—bridging strategy, storytelling, and interaction. I enjoy leading projects, collaborating with teams, and exploring how design can drive social impact.

Available to hire

Hi, I am Ana Timóteo, a Portuguese UI/UX designer with over a decade of experience translating complex ideas into intuitive digital products. I’ve designed for agencies and as a freelancer, shaping user interfaces, brands, and editorial visuals across multiple industries. Most recently I’ve been focused on UI/UX design roles at Serial Hero, HUMA, and BLKO, always aiming to balance usability with strong visual identities.

I’m passionate about design that people feel and remember—bridging strategy, storytelling, and interaction. I enjoy leading projects, collaborating with teams, and exploring how design can drive social impact.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

UI/UX Designer at Serial Hero
January 1, 2021 - January 1, 2025
Lead UI/UX design across digital products, develop user flows, wireframes, and visual design to deliver cohesive experiences. Collaborated with product and engineering teams to translate concepts into functional interfaces.
UI/UX Designer at HUMA
January 1, 2020 - January 1, 2021
Designed user-centered interfaces and contributed to design systems for web and mobile applications, aligning with product goals and brand guidelines.
UI/UX Designer at BLKO
January 1, 2018 - January 1, 2020
Created UX research insights, wireframes, and visual designs for digital products; collaborated closely with developers and stakeholders.
Designer at Legendary People + Ideas
January 1, 2015 - January 1, 2018
Branding, UI/UX design, editorial design, and visual identity work for client projects and campaigns.
Designer Junior at QA Publicidade
January 1, 2014 - Present
Junior designer role contributing to print and digital design, advertising materials, and layout work.
Freelancer and co-founder at 88 Design Studio
January 1, 2012 - January 1, 2013
Freelance design projects including web design, branding, and editorial design; co-founded design studio.
Designer at 88 Design Studio
January 1, 2012 - January 1, 2013
Freelance designer and co-founder delivering branding, graphic design and advertising solutions.
Lead Designer at THU Main Event
January 1, 2024 - December 31, 2024
Lead designer for the THU Main Event in Tróia; oversaw visual identity, event design and branding.

Education

Graphic Design & Advertising Course at ESEIG, IPP (Escola Superior de Engenharia e Gestão do Porto)
January 11, 2030 - February 18, 2026
Graphic Design and Advertising Course at ESEIG, IPP (Porto)
January 11, 2030 - February 25, 2026
Graphic Design and Advertising Course at ESEIG
January 11, 2030 - February 25, 2026
Graphic Design and Advertising Course at ESEIG - IPP
January 11, 2030 - April 23, 2026

Qualifications

2017 Web Design Award for the KIA My Picanto project, Premios Lusófonos da Criatividade
January 1, 2017 - February 18, 2026
2017 Creative Concept, Art Direction, Brand Activation, Visual Identity, Design, Editorial and Copywriting Awards for Insta Hero Porto, Visit Porto project
January 1, 2017 - February 18, 2026
2017 Creative Concept, Art Direction, Design, Illustration, Editorial and Copywriting Awards for the KIA Festas de Lisboa project
January 1, 2017 - February 18, 2026
2010 Honorable Mention in the public competition promoted by Tabaqueira for the design of packaging for SG Ventil
January 1, 2010 - February 18, 2026
2009 1st Place in partnership with Rui Dias, Ana Chavarria and Verónica Rocha in the Vila do Conde Nautical Tourism brand competition
January 1, 2009 - February 18, 2026
2008 1st Place in partnership with Rui Dias in the competition to create the brand for the Graphic Design, Advertising and Industrial Course at ESEIG
January 1, 2008 - February 18, 2026
2008 Viarco Award for Best Project of the 1st year of the Graphic Design and Advertising Course
January 1, 2008 - February 18, 2026
Viarco Award for Best Project of the 1st year of the Graphic Design and Advertising Course
January 1, 2008 - December 31, 2008
1st Place in partnership with Rui Dias, Ana Chavarria and Verónica Rocha in the competition to create the brand for Vila do Conde Nautical Tourism company (IPP)
January 1, 2009 - December 31, 2009
1st Place in partnership with Rui Dias in the competition to create the brand for the Graphic Design, Advertising and Industrial Course at ESEIG, IPP
January 1, 2008 - December 31, 2008
Honorable Mention in public competition promoted by Tabaqueira for the design of packaging for SG Ventil
January 1, 2010 - December 31, 2010
Web Design Award for the KIA My Picanto project, at the Prémios Lusófonos da Criatividade
January 1, 2017 - December 31, 2017
Creative Concept, Art Direction, Brand Activation, Visual Identity, Design, Editorial and Copywriting Awards for Insta Hero Porto, Visit Porto project
January 1, 2017 - December 31, 2017
Creative Concept, Art Direction, Design, Illustration, Editorial and Copywriting Awards for the KIA Festas de Lisboa project
January 1, 2017 - December 31, 2017
Web Design Award for the KIA My Picanto project
January 1, 2017 - February 25, 2026
Creative Concept, Art Direction, Brand Activation, Visual Identity, Design, Editorial and Copywriting Awards for Insta Hero Porto, Visit Porto project
January 1, 2017 - February 25, 2026
Creative Concept, Art Direction, Design, Illustration, Editorial and Copywriting Awards for the KIA Festas de Lisboa project
January 1, 2017 - February 25, 2026
Honorable Mention in the public competition promoted by Tabaqueira for the design of packaging for SG Ventil
January 1, 2010 - February 25, 2026
1st Place in Vila do Conde Nautical Tourism brand competition (IPP)
January 1, 2009 - February 25, 2026
1st Place in competition to create the brand for the Graphic Design, Advertising and Industrial Course at ESEIG (IPP)
January 1, 2008 - February 25, 2026
Viarco Award for Best Project of the 1st year of the Graphic Design and Advertising Course
January 1, 2008 - February 25, 2026
Web Design Award – KIA My Picanto project (Prémios Lusófonos da Criatividade)
January 1, 2017 - April 23, 2026
Creative Concept, Art Direction, Brand Activation, Visual Identity, Design, Editorial and Copywriting Awards for Insta Hero Porto – Visit Porto (Prémios Lusófonos da Criatividade)
January 1, 2017 - April 23, 2026
Creative Concept, Art Direction, Design, Illustration, Editorial and Copywriting Awards for KIA Festas de Lisboa (Prémios Lusófonos da Criatividade)
January 1, 2017 - April 23, 2026
Honorable Mention in SG Ventil packaging design (Tabaqueira competition)
January 1, 2010 - April 23, 2026
1st Place Vila do Conde Nautical Tourism brand (IPP competition)
January 1, 2009 - April 23, 2026
1st Place Graphic Design, Advertising and Industrial Course brand (IPP competition, ESEIG)
January 1, 2008 - April 23, 2026
Viarco Award for Best Project of the 1st year of Graphic Design and Advertising Course (IPP)
January 1, 2008 - April 23, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Travel & Hospitality, Other