Hi, I’m Ana Yon. I’m a marketing and events professional with over five years of experience driving multi-channel campaigns, coordinating high-profile events, and managing creator and client communications in fast-paced tech and consumer spaces. I’m skilled at organizing project workflows, coordinating with vendors, and executing content and social media programs to boost brand visibility and engagement. I thrive on cross-functional collaboration, data reporting, and attention to detail, and I’m excited to apply my marketing, operations, and communications experience to fintech, wealth management, and emerging technology environments.

Hi, I’m Ana Yon. I’m a marketing and events professional with over five years of experience driving multi-channel campaigns, coordinating high-profile events, and managing creator and client communications in fast-paced tech and consumer spaces. I’m skilled at organizing project workflows, coordinating with vendors, and executing content and social media programs to boost brand visibility and engagement. I thrive on cross-functional collaboration, data reporting, and attention to detail, and I’m excited to apply my marketing, operations, and communications experience to fintech, wealth management, and emerging technology environments.

Available to hire

Hi, I’m Ana Yon. I’m a marketing and events professional with over five years of experience driving multi-channel campaigns, coordinating high-profile events, and managing creator and client communications in fast-paced tech and consumer spaces.

I’m skilled at organizing project workflows, coordinating with vendors, and executing content and social media programs to boost brand visibility and engagement. I thrive on cross-functional collaboration, data reporting, and attention to detail, and I’m excited to apply my marketing, operations, and communications experience to fintech, wealth management, and emerging technology environments.

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Language

Korean
Fluent
English
Fluent

Work Experience

Chief Marketing Officer at ODAT Company
May 1, 2025 - August 26, 2025
Led brand portfolio management, creative direction, and influencer partnerships while increasing online sales by 1147% within six months via innovative social media marketing and targeted campaigns. Developed direct-to-consumer (DTC) strategies and built customer relationship management (CRM) funnels across platforms including Instagram, TikTok, and Naver.
Marketing Associate at The Kary
March 1, 2024 - August 26, 2025
Designed influencer and CRM campaigns targeting parents that achieved a 300% growth in brand awareness and tripled online sales through social campaigns.
Marketing Associate at J:Edutainment
July 1, 2021 - August 26, 2025
Led influencer marketing, website content creation, and English training for Korean celebrities. Increased Naver blog traffic by 300% in one month through SEO and blog strategies and translated and localized YouTube content for multiple K-pop groups.
Chief Marketing Officer at ODAT Company
May 1, 2025 - September 19, 2025
Led brand portfolio management, creative direction, and influencer partnerships. Developed DTC strategies and built CRM funnels across Instagram, TikTok, and Naver. Managed online luxury goods store targeting Korean consumers for Prada, Gucci, Ferragamo, and others. Implemented targeted digital marketing strategies across multiple platforms, focusing on growth and customer engagement. Analyzed marketing effectiveness and shifted to higher-performing channels, boosting audience engagement and sales through SNS campaigns.
Marketing Associate at The Kary
March 1, 2024 - September 19, 2025
Achieved 300% brand awareness growth and tripled online sales through social campaigns. Assisted the marketing manager with daily tasks. Creatively formulated content campaigns on various SNS platforms. Researched appropriate SNS influencers and collaborated to generate digital campaigns with playful themes focused on attracting parents and children. Specialized in SNS/Influencer marketing and digital campaign strategies for playful brand campaigns and parent-focused digital strategies.
Marketing Assistant at Senstone
January 1, 2021 - September 19, 2025
Led influencer marketing, website content creation, and English training for Korean celebrities. Increased Naver blog traffic by 300% in one month through SEO and blog strategy. Translated and localized YouTube content for Soshin TV, Victoria TV, Apink, and more. Produced engaging content to support campaigns and managed blog content, landing pages, and SEO to improve visibility.
Intern at Dongwoon Anatech
August 1, 2021 - September 19, 2025
Assisted CFO and IR team in daily investor relations and public relations activities. Arranged meetings for institutional investors and edited IR literature. Gained understanding of communicating across cultures and languages and the importance of humility and honesty in PR.
Chief Marketing Officer at ODAT Company
May 1, 2025 - September 19, 2025
Led brand portfolio management, creative direction, and influencer partnerships for a luxury online store targeting Korean consumers. Developed DTC strategies and built CRM funnels across Instagram, TikTok, and Naver. Implemented targeted digital marketing across multiple platforms. Analyzed marketing effectiveness and shifted to more efficient channels for female customers. Leveraged SEO, Social Media Marketing, and Influencer Marketing to broaden reach, achieving a 1,147% increase in new audience engagement within six months.
Marketing Associate at The Kary
March 1, 2024 - September 19, 2025
Achieved 300% brand awareness growth and tripled online sales via social campaigns. Assisted the marketing manager in daily tasks. Creatively formed content campaigns on various SNS platforms. Researched suitable influencers and collaborated to generate engaging campaigns.
Marketing Assistant at J Entertainment
July 1, 2021 - September 19, 2025
Led influencer marketing, website content creation, and English training for Korean celebrities.
Marketing Assistant at Senstone
January 1, 2021 - September 19, 2025
Developed and executed multi-social media channels (Facebook, Instagram, LinkedIn, Naver Blog) tailored to OTP and cybersecurity industry. Created targeted B2B campaigns emphasizing lead generation and conversions. Produced engaging content (blogs, case studies, white papers, infographics) to communicate the company’s values. Managed website content, landing pages, and SEO to improve visibility. Built and maintained the company’s presence on major platforms and coordinated with PR/media partners to enhance brand positioning in cybersecurity and digital trust spaces. Created marketing materials for CES 2020.
Investor Relations and Public Relations at Dongwoon Anatech
August 1, 2021 - September 19, 2025
Assisted CFO and IR team in daily activities; Arranged meetings for institutional investors and edited investor relations literature. Gained knowledge on cross-cultural communication and the importance of humility in Public Relations.
Chief Marketing Officer at ODAT Company
May 1, 2025 - September 19, 2025
Led brand portfolio management, creative direction, and influencer partnerships. Developed DTC strategies and built CRM funnels across Instagram, TikTok, and Naver. Managed a luxury goods online store targeting Korea; boosted sales by 1,147% within 6 months using SNS marketing and targeted campaigns. Implemented SEO, social media marketing, and influencer marketing to expand audience and engagement.
Marketing Associate at Kary
March 1, 2024 - September 19, 2025
Achieved 300% brand awareness growth and tripled online sales via social campaigns. Assisted marketing manager with daily tasks; created content campaigns on SNS platforms; recruited influencers to support campaigns.
Marketing Assistant at Senstone
January 1, 2021 - September 19, 2025
Led influencer marketing, website content creation, and English training for K-celebrities. Increased Naver blog traffic by 300% in one month through SEO and blog strategy. Translated and localized YouTube content for various Korean media.
Marketing Assistant at Edutainment
July 1, 2021 - September 19, 2025
Led influencer marketing, website content creation, and English training for K-celebrities; supported campaigns; improved content localization.
Investor Relations & Public Relations at Dongwoon Anatech
August 1, 2021 - September 19, 2025
Assisted CFO and IR/PR teams; arranged meetings for institutional investors; edited investor relations literature; learned cross-cultural communication and emphasised humility and honesty in public relations.
Marketing Specialist at NYBee
October 1, 2025 - Present
Led multi-channel marketing programs for Korean beauty brands entering the U.S. market, focusing on content planning, SEO, digital marketing campaigns. Drafted and refined marketing collateral, including briefs, email copy, and social content to enhance campaign messaging. Managed workflow timelines and creator communication, ensuring campaigns remained on schedule and met objectives.
Chief Marketing Officer at ODAT Company
March 1, 2023 - May 1, 2025
Led integrated digital marketing and advocacy programs for luxury brands. Executed multi-platform campaigns with external agencies, achieving a 500% increase in engagement. Managed project timelines and budgets while coordinating vendors and internal communications. Conducted market trend analysis to uncover new audience engagement opportunities.
Marketing Specialist at The Kary
January 1, 2022 - March 1, 2023
Supported the execution of digital marketing campaigns, enhancing brand visibility and engagement. Coordinated product seeding and event-related gifting, leading to a remarkable 3,500% increase in web traffic. Managed content reviews and campaign trackers, ensuring alignment with brand voice and compliance needs. Conducted consumer research and social listening to refine messaging strategies and improve accuracy.
Global Marketing Specialist at Cube Entertainment
August 1, 2021 - December 1, 2021
Developed and executed global marketing strategies for K-pop artists, enhancing brand visibility across international markets. Assisted in planning and coordinating international events, ensuring seamless execution and stakeholder engagement. Created and managed marketing assets, collaborating with internal teams to maintain consistent branding across platforms.
Marketing Assistant at Ssenstone
October 1, 2020 - January 1, 2021
Developed and executed multi-channel social media strategies for the OTP and cybersecurity industry. Created targeted B2B campaigns focusing on lead generation and conversions for enterprise clients. Produced engaging content, including blogs and infographics, to communicate the company's cybersecurity values. Managed website content and SEO to enhance visibility and rankings across platforms.
Intern Investor relations and Public Relations at Dongwoon Anatech
June 1, 2019 - September 1, 2019
Assisted the CFO and Investor Relations team in daily operations, enhancing communication strategies. Arranged meetings for institutional investors, ensuring effective engagement and relationship building. Edited Investor Relations literature to maintain clarity and professionalism, reflecting the firm's values.
Marketing Specialist at NYBee New York
October 1, 2025 - Present
Led multi-channel marketing programs for Korean beauty brands entering the U.S. market, focusing on content planning, SEO, and digital marketing campaigns. Drafted and refined marketing collateral, including briefs, email copy, and social content to enhance campaign messaging. Managed workflow timelines and creator communication, ensuring campaigns remained on schedule and met objectives.
Intern Investor Relations & Public Relations at Dongwoon Anatech
June 1, 2019 - September 1, 2019
Assisted the CFO and Investor Relations team in daily operations, enhancing communication strategies. Arranged meetings for institutional investors, ensuring effective engagement and relationship building. Edited Investor Relations literature to maintain clarity and professionalism, reflecting the firm's values.

Education

Bachelor's Degree in Sports & Science at Yonsei University
March 1, 2016 - March 1, 2021
at Lynbrook High School
August 1, 2011 - June 1, 2015
Bachelor's Degree in Sports & Science at Yonsei University
March 1, 2016 - March 1, 2021
High School Diploma at Lynbrook High School
August 1, 2011 - June 1, 2015
Bachelor's Degree in Sports & Science at Yonsei University
March 1, 2016 - March 1, 2021
High School Diploma at Lynbrook High School
August 1, 2008 - June 1, 2015
Bachelor's Degree in Sports & Science at Yonsei University
March 1, 2016 - March 1, 2021
High School Diploma at Lynbrook High School
August 1, 2011 - June 1, 2015
Bachelor’s Degree in Sports & Science at Yonsei University
March 1, 2016 - February 1, 2021
High School Diploma at Lynbrook High School
August 1, 2011 - June 1, 2015
Bachelor’s Degree in Sports & Science at Yonsei University
March 1, 2016 - February 1, 2021
High School Diploma at Lynbrook High School
August 1, 2011 - June 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Education, Software & Internet, Professional Services, Other