Anchal Arya

Lead creative direction and visual strategy for integrated marketing campaigns across digital, social, print and experiential platforms. Translated client objectives into compelling, on-brand creative solutions. Mentored a team of designers and oversaw creative project management, resourcing and timelines. Overseen production of marketing assets ensuring quality, consistency and brand alignment. Collaborated with strategy, marketing and account teams to meet business goals.

Lead creative direction and visuals strategy for integrated marketing campaigns across digital, social, print and experiential platforms. Translate client and stakeholder objectives into compelling, on-brand creative solutions. Manage and mentor a team of designers, oversee creative project management, resourcing and timelines. Oversee production of marketing assets while ensuring quality, consistency and brand alignment. Collaborate closely with strategy, marketing and account teams to meet business goals.

Contribute to $1B+ in annual sales through strategic brand, digital and marketing initiatives. Led creative development for Milwaukee’s 100th Anniversary campaign, strengthening brand equity and awareness. Developed, implemented and enforced brand identity and brand guidelines across all touchpoints. Led integrated marketing campaigns spanning digital, social, print and retail. Partnered cross-functionally with Marketing, Sales and Product teams to align creative strategy with go-to-market (GTM) objectives.