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With a decade of experience in graphic design and art direction, I have collaborated on advertising projects and marketing initiatives across various platforms. I am skilled in creating cohesive visual systems and managing brand refresh strategies, ensuring a consistent brand presence across multiple channels. My proficiency in end-to-end production has allowed me to partner directly with clients to deliver on strategic initiatives and boost brand visibility.…With a decade of experience in graphic design and art direction, I have collaborated on advertising projects and marketing initiatives across various platforms. I am skilled in creating cohesive visual systems and managing brand refresh strategies, ensuring a consistent brand presence across multiple channels. My proficiency in end-to-end production has allowed me to partner directly with clients to deliver on strategic initiatives and boost brand visibility.

Juan Cardenas

Graphic Designer, Art Director, Creative Director, +4

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With a decade of experience in graphic design and art direction, I have collaborated on advertising projects and marketing initiatives across various platforms. I am skilled in creating cohesive visual systems and managing brand refresh strategies, ensuring a consistent brand presence across multiple channels. My proficiency in end-to-end production has allowed me to partner directly with clients to deliver on strategic initiatives and boost brand visibility.…With a decade of experience in graphic design and art direction, I have collaborated on advertising projects and marketing initiatives across various platforms. I am skilled in creating cohesive visual systems and managing brand refresh strategies, ensuring a consistent brand presence across multiple channels. My proficiency in end-to-end production has allowed me to partner directly with clients to deliver on strategic initiatives and boost brand visibility.

Available to hire

With a decade of experience in graphic design and art direction, I have collaborated on advertising projects and marketing initiatives across various platforms. I am skilled in creating cohesive visual systems and managing brand refresh strategies, ensuring a consistent brand presence across multiple channels. My proficiency in end-to-end production has allowed me to partner directly with clients to deliver on strategic initiatives and boost brand visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Advanced

Spanish; Castilian

Fluent

Work Experience

Senior Creative Designer and Team Leader at Superside Inc.

January 1, 2021 - December 31, 2023

Produced high-volume digital and print campaign assets (social, newsletters, flyers) for global brands, applying composition, color theory, and visual storytelling to meet channel-specific requirements. Assured brand consistency and visual quality across deliverables for clients, including translating brand guidelines into cohesive design systems and scalable asset libraries.

Art Director at BBDO Colombia

January 1, 2018 - December 31, 2020

Art direction for advertising projects. Digital graphic designer for social media and advertising platforms.

Art Director at Cheil (Samsung In-House)

January 1, 2017 - December 31, 2017

Concept development and artistic direction for advertising projects. Digital graphic designer for social media and advertising platforms.

Graphic Designer at VICE Media Colombia

January 1, 2013 - December 31, 2017

• End-to-end design for digital and print deliverables, translating briefs into cohesive visual systems and iterating quickly to deliver scalable assets for a high-volume editorial environment. • Created branded content visuals for high-impact campaigns with global partners, including Budweiser, Adidas, Ray-Ban, and Corona, adapting concepts into production-ready layouts across channels. • Supported brand and rebrand-style work by defining consistent typography, layout rules, and prepress standards that kept magazine and campaign materials visually unified from concept through final output. • Partnered with editorial, production, and sales stakeholders to scope requests, incorporate feedback, and deliver on tight timelines while maintaining brand consistency across digital and print.

Career Break

January 1, 2023 - December 31, 2024

Took time off to travel and develop a photographic project.

Graphic Designer at Freelance

January 1, 2025 - Present

• Supported high-impact branding and marketing projects from concept to launch across social, web, and print. • Developed cohesive visual systems by defining brand identities and practical guidelines for multi-channel consistency. • Managed end-to-end production of logos, brand guidelines, and event collateral, ensuring timely delivery of production-ready files. • Fostered strong client relationships by gathering requirements and incorporating feedback efficiently.

Graphic Designer at Freelancer

February 1, 2025 - Present