Born and raised in Lisbon, I grew up dreaming of space, football, and following in the footsteps of Coppola. I studied Film at Universidade Lusófona and chased the ambition to emulate Apocalypse Now's director. I’m carving out a creative and honest path in advertising and content creation, where storytelling comes naturally and the aesthetic feels cinematic. With around 20 years in the industry, I’m a creative director with strong organizational abilities and a solid technical understanding of the full production process. I’m imaginative, collaborative, and thrive in team spaces, bringing people together around a shared vision and communicating clearly to keep every project on track. I also manage budgets responsibly and deliver polished results from concept through to final delivery. In addition to directing, I have a knack for video editing, rhythm and storytelling, which helps me contribute across pre-production, production, and post-production.

André Cruz

Born and raised in Lisbon, I grew up dreaming of space, football, and following in the footsteps of Coppola. I studied Film at Universidade Lusófona and chased the ambition to emulate Apocalypse Now's director. I’m carving out a creative and honest path in advertising and content creation, where storytelling comes naturally and the aesthetic feels cinematic. With around 20 years in the industry, I’m a creative director with strong organizational abilities and a solid technical understanding of the full production process. I’m imaginative, collaborative, and thrive in team spaces, bringing people together around a shared vision and communicating clearly to keep every project on track. I also manage budgets responsibly and deliver polished results from concept through to final delivery. In addition to directing, I have a knack for video editing, rhythm and storytelling, which helps me contribute across pre-production, production, and post-production.

Available to hire

Born and raised in Lisbon, I grew up dreaming of space, football, and following in the footsteps of Coppola. I studied Film at Universidade Lusófona and chased the ambition to emulate Apocalypse Now’s director. I’m carving out a creative and honest path in advertising and content creation, where storytelling comes naturally and the aesthetic feels cinematic.

With around 20 years in the industry, I’m a creative director with strong organizational abilities and a solid technical understanding of the full production process. I’m imaginative, collaborative, and thrive in team spaces, bringing people together around a shared vision and communicating clearly to keep every project on track. I also manage budgets responsibly and deliver polished results from concept through to final delivery. In addition to directing, I have a knack for video editing, rhythm and storytelling, which helps me contribute across pre-production, production, and post-production.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Beginner

Work Experience

Director / Video Editor at JUDAS ROCKS - AGENCY
January 1, 2021 - Present
Collaborate regularly to develop innovative concepts through image research and video editing, helping craft proposals that convert potential clients into actual clients.
Director / Video Editor at Freelancer (Advertising)
January 1, 2018 - Present
Directed launch campaigns for NOS STUDIOS channel (Nébula), NOS EMPRESAS (Rocky Studios), DS Group, UM BONGO (Mother Lisbon), MEO 5G (UandME Films); represented in Portugal and abroad on a non-exclusive basis.
Director at Garage Films
January 1, 2009 - January 1, 2018
Directed projects for national and international brands; produced documentary interviews (Portugueses Sem Fronteiras) aired on RTP 2; developed digital content for the Portuguese Football Federation, Sporting CP, Vodafone, and others.
Directing Intern at Garage Films
January 1, 2008 - January 1, 2009
Assisted directors with script development, reference research (cinematography, art, wardrobe), casting, location scouting, storyboard development, proposals, and client presentations; gained post-production exposure.
Production Assistant at Freelancer (Production)
January 1, 2006 - January 1, 2008
Handled logistical planning for productions, ensured shoots ran smoothly, prepared scenes, arranged permits, organized transportation and catering for the crew.
Art Assistant at ShowOff / Arizona (Freelance)
January 1, 2005 - January 1, 2006
Supported the prop master and art director in developing visual concepts; assembled and dismantled sets; researched visual references and prepared concept proposals.

Education

Cinema, Vídeo and Multimedia at Universidade Lusofona
September 30, 2003 - September 30, 2006
Bachelor Degree at Universidade Lusófona
January 1, 2003 - January 1, 2006

Qualifications

Adobe Premiere/Photoshop Certified
February 2, 2015 - February 12, 2015

Industry Experience

Media & Entertainment, Professional Services, Telecommunications