Andrea Hayward

Owned end-to-end social strategy, content production, publishing, and performance analysis; grew Instagram followers to 158k+ and increased engagement by 174% while boosting brand visibility by 163% in 10 months through content optimization, ICP research, and format testing. Built a creator-led content engine featuring 12 brand faces and 30 assets per month. Generated 2,000+ organic leads and $121K+ attributed revenue through content strategy and automated ManyChat conversion flows. Implemented performance reporting systems informing content decisions, creative direction, and campaign optimization. Managed content calendars and production workflows aligned with growth goals, launches, and platform trends. Improved online reputation with 30+ Trustpilot reviews and raised response rate from 27% to 100%. Drove 10x growth in live community webinars and improved customer engagement, activation, and sentiment.

Owned full-cycle community management for a 50K+ creator community; nurtured highly engaged participation and peer-to-peer engagement. Built community systems, moderation frameworks, escalation workflows, and engagement programs that improved retention and advocacy. Leveraged product knowledge to provide clear, actionable solutions, reducing friction in the user experience and de-escalating negative sentiment. Managed strategy and execution of creator-led engagement campaigns (live webinars, Q&As, AMAs, and initiatives). Acted as the Voice of Customer across Marketing, Sales, and Product, translating insights into actionable improvements.

Crafted and curated educational content for researchers and scientists across blogs, newsletters, videos, slide decks, infographics, and articles. Coordinated design and typography for a global survey report (7k responses). Increased ranking of high-traffic content pieces by optimizing for SEO. Supported content creation and review processes for learning courses, e-books, and promotional newsletters.