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Community & Social Media Manager with 7 years of experience building and scaling online communities and creating meaningful brand experiences across social platforms. Experienced in developing engagement strategies, moderation frameworks, brand voice, and community programs that foster participation, trust, and long-term engagement. Skilled in social listening, sentiment analysis, and identifying emerging trends to uncover actionable community insights, adjust brand strategy, and inform Marketing and Product Teams.…Community & Social Media Manager with 7 years of experience building and scaling online communities and creating meaningful brand experiences across social platforms. Experienced in developing engagement strategies, moderation frameworks, brand voice, and community programs that foster participation, trust, and long-term engagement. Skilled in social listening, sentiment analysis, and identifying emerging trends to uncover actionable community insights, adjust brand strategy, and inform Marketing and Product Teams.

Andrea Hayward

Social Media Manager, Community Manager, Content Creator, +2

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Community & Social Media Manager with 7 years of experience building and scaling online communities and creating meaningful brand experiences across social platforms. Experienced in developing engagement strategies, moderation frameworks, brand voice, and community programs that foster participation, trust, and long-term engagement. Skilled in social listening, sentiment analysis, and identifying emerging trends to uncover actionable community insights, adjust brand strategy, and inform Marketing and Product Teams.…Community & Social Media Manager with 7 years of experience building and scaling online communities and creating meaningful brand experiences across social platforms. Experienced in developing engagement strategies, moderation frameworks, brand voice, and community programs that foster participation, trust, and long-term engagement. Skilled in social listening, sentiment analysis, and identifying emerging trends to uncover actionable community insights, adjust brand strategy, and inform Marketing and Product Teams.

Available to hire

Community & Social Media Manager with 7 years of experience building and scaling online communities and creating meaningful brand experiences across social platforms. Experienced in developing engagement strategies, moderation frameworks, brand voice, and community programs that foster participation, trust, and long-term engagement. Skilled in social listening, sentiment analysis, and identifying emerging trends to uncover actionable community insights, adjust brand strategy, and inform Marketing and Product Teams.

Skills

Adobe After Effects

Copywriting

Experience Level

Adobe After Effects

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Senior Community and Social Media Manager at Passion.io

January 1, 2025 - December 31, 2025

Owned end-to-end social strategy, content production, publishing, and performance analysis; grew Instagram followers to 158k+ and increased engagement by 174% while boosting brand visibility by 163% in 10 months through content optimization, ICP research, and format testing. Built a creator-led content engine featuring 12 brand faces and 30 assets per month. Generated 2,000+ organic leads and $121K+ attributed revenue through content strategy and automated ManyChat conversion flows. Implemented performance reporting systems informing content decisions, creative direction, and campaign optimization. Managed content calendars and production workflows aligned with growth goals, launches, and platform trends. Improved online reputation with 30+ Trustpilot reviews and raised response rate from 27% to 100%. Drove 10x growth in live community webinars and improved customer engagement, activation, and sentiment.

Community Management Specialist at Passion.io

January 1, 2023 - December 31, 2024

Owned full-cycle community management for a 50K+ creator community; nurtured highly engaged participation and peer-to-peer engagement. Built community systems, moderation frameworks, escalation workflows, and engagement programs that improved retention and advocacy. Leveraged product knowledge to provide clear, actionable solutions, reducing friction in the user experience and de-escalating negative sentiment. Managed strategy and execution of creator-led engagement campaigns (live webinars, Q&As, AMAs, and initiatives). Acted as the Voice of Customer across Marketing, Sales, and Product, translating insights into actionable improvements.

Associate Writer and Editor at Cadence Communications

July 1, 2019 - November 30, 2022

Crafted and curated educational content for researchers and scientists across blogs, newsletters, videos, slide decks, infographics, and articles. Coordinated design and typography for a global survey report (7k responses). Increased ranking of high-traffic content pieces by optimizing for SEO. Supported content creation and review processes for learning courses, e-books, and promotional newsletters.

Associate Writer and Editor at Cadmus Communications

July 1, 2016 - December 31, 2018

Worked with social channels (Facebook Groups, Slack, Circle, Mighty Networks, Telegram, WhatsApp) and content tools (Canva, Instagram); leveraged AI tools (ChatGPT, Claude, ManyChat) to scale engagement.