Available to hire
๐น Who I Am: I am Andrea Baragatti, a management consultant with over 15 years of experience specializing in marketing strategy and commercial development. Utilizing an analytical and creative approach, I assist companies in defining and implementing strategic plans that support growth, market positioning, and commercial effectiveness.
๐ธ My Experience: My career has been marked by leading strategy and commercial development in flagship companies such as Alcas S.p.A. and in the franchising sector with Lowen Com. I have orchestrated strategic transformations for organizations, leading to new business models, improved performance, and international market expansion. As an independent consultant, I have supported numerous companies in redefining their strategic vision, optimizing brand management, and strengthening marketing strategies.
Experience Level
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Temporary Manager: Sales, Marketing, and Product Development at Freelance Professional_VAT Registered
September 1, 2018 - PresentTemporary leadership role overseeing sales, marketing and new product development. Identify and exploit sales opportunities in existing and new B2B markets through targeted market analysis and industry networking. Develop and implement strategic sales plans, build and manage relationships with key clients and partners, prepare tailored proposals and contracts, and manage negotiations through to closure. Set and track sales targets, forecast performance, and collaborate with cross-functional teams to align sales strategies with business objectives. Monitor market trends and competitor activity to swiftly adapt commercial strategies.
Marketing & Sales Manager at Lowen Com - Restaurant Franchising
February 1, 2018 - August 1, 2019Definition and implementation of the marketing plan (online and offline); brand development; target audience analysis; customer loyalty initiatives; team coordination; budget management. Project Manager for Product Innovation coordinating Buying, Supply Chain, and Operations; definition of product features, pricing, time to market; coordination with Operations for planning and launching new menus.
Group Sales and Marketing Manager at Alcas S.p.A. (and Alcas USA Corp., Miami, USA)
February 1, 2010 - February 1, 2018Defined strategic priorities and geographic growth for short- and long-term brand health. Served as Product Innovation Manager coordinating R&D, production, purchasing, and sales; defined product characteristics, pricing, and time to market. Coordinated marketing activities for market presentations, trained Italian and international sales teams, developed global marketing strategy and local operational plans, and led cross-functional initiatives. Managed Web Marketing and BI activities; coached sales network to achieve objectives.
Marketing Staff at Alcas S.p.A.
September 1, 2008 - February 1, 2010Trend analysis; development of sales tools and product brochures; trade show participation; coordination with communication agencies; media planning; monitoring industry publications; organization of photo shoots and management of press materials.
Marketing Assistant at Mercedes Benz S.p.A. Truck Italia S.p.A โ Dealer Automotive
February 1, 2008 - August 1, 2008Feasibility/Sustainability studies for opening a 24H service at a dealer location on the highway network; other marketing activities supporting dealer network.
University Internship - Marketing Staff at Matura - Mendoza (Argentina) โ Wine Industry Consulting Firm
March 1, 2007 - October 1, 2007Marketing staff involved in client consulting, brand positioning and related strategic activities for wine industry clients.
Various activities at Ina Assitalia
July 1, 2000 - December 31, 2006Insurance activities; waiter and bartender roles in Italy and abroad.
Education
Master's Degree in Business Administration at University of Florence - Faculty of Economics
January 1, 2008 - December 9, 2025Executive Master in Innovation and Service Management at SIAF_SSUP SantโAnna - Pisa
December 1, 2009 - December 9, 2025Bachelor's Degree in Business Economics at University of Florence - Faculty of Economics
July 1, 2005 - December 9, 2025High School Diploma โ Scientific High School 'Il Pontormo' at Empoli
July 1, 2000 - December 9, 2025Practical Training in Project Management at Cegos
November 1, 2015 - December 9, 2025Qualifications
Practical Training in Project Management
November 1, 2015 - December 9, 2025Executive Master in Innovation and Service Management
December 1, 2009 - December 9, 2025Industry Experience
Manufacturing, Consumer Goods, Professional Services, Retail, Travel & Hospitality
Experience Level
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