André Braga

Led end-to-end design efforts, integrating AI-driven study tools into classroom experiences; increased Tutor access by 145% and boosted student engagement. Shaped data-driven recommendations inside classroom workflows to surface relevant upsell offers, raising average order value by 46%. Drove design from discovery through delivery in close collaboration with product, engineering, data, and AI teams. Mentored junior Product Designers to strengthen technical skills and critical thinking, contributing to a more mature design culture.

Reduced friction in the checkout payment flow and increased conversions by 30% by enabling NuPay; expanded reach to Nubank users. Closed a 10% conversion gap relative to other EBANX merchants by implementing Open Finance in the checkout. Improved conversions in Argentina by implementing DEBIN in the checkout experience.

Refined and adapted design processes for international clients to ensure effective, scalable outcomes aligned with diverse business and cultural contexts. Led design discussions, collaborated with multidisciplinary teams, and mentored designers, contributing to stronger design practices and more confident decision-making across projects.