Andrea García

Development and evolution of the visual identity of a leading digital brand in the fitness & lifestyle sector. Design of corporate and digital materials (social media posts, stories, campaigns), aligned with brand strategy and tone of voice. Creation of visual content for campaigns, product launches, and online communication. Support in the construction and evolution of the brand, ensuring aesthetic consistency across all channels. Collaboration with creative and content teams to build a strong, current, and recognizable brand image.

Development of graphic materials for international products and brands: packaging, labeling, catalogs, and sales support materials. Visual adaptation of designs for different markets, meeting technical and regulatory requirements while maintaining graphic consistency. Management and application of visual identity systems and brand guidelines. Coordination with marketing, regulatory, and product teams to ensure clear and aligned communication. File organization, quality control, and optimization of creative workflows.