Available to hire
Hi, I’m Andrea Gibson—a creative professional with 15+ years of experience in graphic design, branding, packaging, and photography. I blend design strategy with original image creation to produce cohesive, story-driven visuals across print and digital.
I bring concept development, art direction, photography, and final production to consumer brands, agencies, and corporate communications. I love crafting unified campaigns where design and photography work together to tell a clear brand story.
Experience Level
Expert
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Intermediate
Language
English
Fluent
Work Experience
Freelance Senior Graphic Designer + Photographer at Selected Clients: Canada Dry Mott’s Inc., Creative Matters Inc., Craib Design & Communications, Evangeline PR, Intent, Interbrand Canada, Kreativ Rehab Inc., Mondelez Canada, LCBO, Picadilly Design, Projektor, Reko Pizzelle, Republix, Tre Stelle, and T
May 1, 2015 - PresentDesign and photograph integrated projects for small businesses and national brands — creating everything from visual identities to branded imagery.
Concept and produce cohesive campaigns and cookbooks, handling both the design and photography for a unified creative vision.
Develop brand systems, packaging, brochures, and marketing materials that align design and photography for consistent storytelling.
Deliver professional imagery for social media, websites, advertising, and editorial — specializing in product, food, lifestyle, and portrait photography.
Manage full creative process: concept development, art direction, photoshoot production, layout design, and final delivery for print and digital use.
Senior Packaging Designer at Joe Fresh/Loblaws Home
August 1, 2011 - April 1, 2015Designed innovative, brand-consistent packaging for Joe Fresh and Loblaws Home products. Developed and implemented cohesive brand systems for new product lines, working directly under Creative Director Joe Mimran to maintain consistency across packaging and marketing touchpoints.
Freelance Senior Graphic Designer at Clients: Bryan Mills Iradesso, Interbrand Canada, Ove Design, Parcel, and Soapbox Design
December 1, 2008 - July 1, 2011Contributed to brand identities, packaging, brochures, signage, and annual reports for corporate and consumer brands.
Art-directed photoshoots and collaborated with illustrators, copywriters, and production
teams to ensure consistent brand execution.
Senior Graphic Designer at Interbrand Canada
December 1, 2007 - November 1, 2008Led concept development, design, and art direction for photoshoots across major branding and corporate communications projects. Partnered closely with
clients to translate strategic insights into impactful visual systems.
Senior Art Director at The Collective
April 1, 2007 - November 1, 2007Directed the design of packaging, brand identities, signage, and brochures. Mentored junior designers and coordinated photoshoots to ensure brand and product visuals matched design intent.
Intermediate/Senior Graphic Designer at Soapbox Design
March 1, 2001 - April 1, 2007Developed branding and print campaigns from concept through production, including
annual reports, book covers, and advertising materials. Managed client relationships
and art-directed photoshoots for visual consistency.
Education
Two-Year Photography Diploma at Fanshawe College
September 1, 1992 - April 5, 1994Diploma at Sheridan College
January 11, 2030 - February 5, 2026Diploma at Fanshawe College
January 11, 2030 - February 5, 2026Three-Year Graphic Design Diploma at Sheridan College
January 11, 2030 - February 5, 2026Two-Year Photography Diploma at Fanshawe College
January 11, 2030 - February 5, 2026Qualifications
15+ years professional experience in graphic design & photography Senior-level experience in branding, packaging, and editorial design Led and art-directed photography for national and international brands Experience working with major agencies and in-
February 5, 2026 - February 5, 2026Industry Experience
Consumer Goods, Media & Entertainment, Professional Services, Retail, Other
Experience Level
Expert
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Intermediate
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