Andrea Gibson

Design and photograph integrated projects for small businesses and national brands — creating everything from visual identities to branded imagery. Concept and produce cohesive campaigns and cookbooks, handling both the design and photography for a unified creative vision. Develop brand systems, packaging, brochures, and marketing materials that align design and photography for consistent storytelling. Deliver professional imagery for social media, websites, advertising, and editorial — specializing in product, food, lifestyle, and portrait photography. Manage full creative process: concept development, art direction, photoshoot production, layout design, and final delivery for print and digital use.

Designed innovative, brand-consistent packaging for Joe Fresh and Loblaws Home products. Developed and implemented cohesive brand systems for new product lines, working directly under Creative Director Joe Mimran to maintain consistency across packaging and marketing touchpoints.

Contributed to brand identities, packaging, brochures, signage, and annual reports for corporate and consumer brands. Art-directed photoshoots and collaborated with illustrators, copywriters, and production teams to ensure consistent brand execution.